Comments on: Following the Rich Media money http://blogmaverick.com/2006/04/06/following-the-rich-media-money/ the mark cuban weblog Sat, 20 Mar 2010 07:04:31 +0000 http://wordpress.com/ hourly 1 By: Ruan Caiman http://blogmaverick.com/2006/04/06/following-the-rich-media-money/#comment-15072 Ruan Caiman Mon, 28 Aug 2006 11:04:56 +0000 http://blogmaverick.wordpress.com/2006/04/06/following-the-rich-media-money/#comment-15072 What about bittorrent or a similar technology? Apart from the fact that it's used mainly for gray areas now (see the files on mininova.org for an example) - why couldn't a video company host just a torrent and maybe some of the seeders? If they see a spike in demand, they could charge more advertisers' money and then increase the number of hosted seeders. What about bittorrent or a similar technology? Apart from the fact that it’s used mainly for gray areas now (see the files on mininova.org for an example) – why couldn’t a video company host just a torrent and maybe some of the seeders? If they see a spike in demand, they could charge more advertisers’ money and then increase the number of hosted seeders.

]]> By: Dirty Muffin http://blogmaverick.com/2006/04/06/following-the-rich-media-money/#comment-15073 Dirty Muffin Mon, 28 Aug 2006 11:04:56 +0000 http://blogmaverick.wordpress.com/2006/04/06/following-the-rich-media-money/#comment-15073 Let the lemmings go. 300kps sucks. Aside from seeing something idiotic like the pregnant Japanese tv reporter who let a cat suck on her nipple. Who cares about Internet video. Let the lemmings go. 300kps sucks. Aside from seeing something idiotic like the pregnant Japanese tv reporter who let a cat suck on her nipple. Who cares about Internet video.

]]> By: Joe Corey http://blogmaverick.com/2006/04/06/following-the-rich-media-money/#comment-15074 Joe Corey Mon, 28 Aug 2006 11:04:56 +0000 http://blogmaverick.wordpress.com/2006/04/06/following-the-rich-media-money/#comment-15074 the future of TV via the internet is people having the the ability to set up their own TV channels like Live365. With a few simple things, including a terrabyte harddrive, you'll be able to crack your DVDs and have your own little station to program. You'll be able to watch your station at work. And you can let your family and friends tune in to see the fun. the future of TV via the internet is people having the the ability to set up their own TV channels like Live365. With a few simple things, including a terrabyte harddrive, you’ll be able to crack your DVDs and have your own little station to program. You’ll be able to watch your station at work. And you can let your family and friends tune in to see the fun.

]]> By: Jason http://blogmaverick.com/2006/04/06/following-the-rich-media-money/#comment-15075 Jason Mon, 28 Aug 2006 11:04:56 +0000 http://blogmaverick.wordpress.com/2006/04/06/following-the-rich-media-money/#comment-15075 youtube is great for those small, amateur viral videos, not full-length shows (in fact, didn't they just implement a size limit on uploads). yes, they have a bandwidth bill to pay. podcasting is having the same problem - how do we anticipate viewing numbers to get advertising dollars and also pay the bandwidth bill? maybe in the future bittorrent will be integrated into these broadband streams, but this bandwidth cost is what is keeping these methods non profitable, or risky at best. then comes selling shows as individual products (downloads). no advertising revenue needed, bandwidth cost can be factored into the price per download. people won't be downloading hd content, mind you, but good enough for sd and they can watch it where and when they want. think itunes. youtube is great for those small, amateur viral videos, not full-length shows (in fact, didn’t they just implement a size limit on uploads). yes, they have a bandwidth bill to pay.

podcasting is having the same problem – how do we anticipate viewing numbers to get advertising dollars and also pay the bandwidth bill?

maybe in the future bittorrent will be integrated into these broadband streams, but this bandwidth cost is what is keeping these methods non profitable, or risky at best.

then comes selling shows as individual products (downloads). no advertising revenue needed, bandwidth cost can be factored into the price per download. people won’t be downloading hd content, mind you, but good enough for sd and they can watch it where and when they want. think itunes.

]]> By: Ben Bajarin http://blogmaverick.com/2006/04/06/following-the-rich-media-money/#comment-15076 Ben Bajarin Mon, 28 Aug 2006 11:04:56 +0000 http://blogmaverick.wordpress.com/2006/04/06/following-the-rich-media-money/#comment-15076 I agree 100% just look at Yahoo and their lack of a content winner. I think the internet as a content pipe will be better for VOD content that is a compliment to regular TV but not in compitition. I think the opportunity for video online is unique content that is complimentary to broadcast TV. Like watching extra footage or spin offs of Lost online or mobile or on TV with an IPTV integration similar to what AT&T will do coupling IPTV with Dish. I agree 100% just look at Yahoo and their lack of a content winner. I think the internet as a content pipe will be better for VOD content that is a compliment to regular TV but not in compitition. I think the opportunity for video online is unique content that is complimentary to broadcast TV. Like watching extra footage or spin offs of Lost online or mobile or on TV with an IPTV integration similar to what AT&T will do coupling IPTV with Dish.

]]> By: Derek Tumolo http://blogmaverick.com/2006/04/06/following-the-rich-media-money/#comment-15077 Derek Tumolo Mon, 28 Aug 2006 11:04:56 +0000 http://blogmaverick.wordpress.com/2006/04/06/following-the-rich-media-money/#comment-15077 Re: Comment 13 The creator of bittorrent was picked up by some company to do internet tv, I'm sure we'll hear something soon about it. The trick is going to be making DRM work, since the suits won't trust openness. Re: Comment 13
The creator of bittorrent was picked up by some company to do internet tv, I’m sure we’ll hear something soon about it. The trick is going to be making DRM work, since the suits won’t trust openness.

]]> By: Webmetricsguru http://blogmaverick.com/2006/04/06/following-the-rich-media-money/#comment-15078 Webmetricsguru Mon, 28 Aug 2006 11:04:56 +0000 http://blogmaverick.wordpress.com/2006/04/06/following-the-rich-media-money/#comment-15078 So, what I think Mark Cuban is saying is that it's going to hard to replicate TV on the internet for business reasons, not technology reasons. So, what I think Mark Cuban is saying is that it’s going to hard to replicate TV on the internet for business reasons, not technology reasons.

]]> By: Ryan Milnes http://blogmaverick.com/2006/04/06/following-the-rich-media-money/#comment-15079 Ryan Milnes Mon, 28 Aug 2006 11:04:56 +0000 http://blogmaverick.wordpress.com/2006/04/06/following-the-rich-media-money/#comment-15079 Most of the larger sites such as the ones you mentioned including my own site aBum.com all make good advertising dollars. For myself bandwidth costs are only 15% of all income generated. Some of these smaller sites though... some have it tough. But sites like youtube that allow you to upload video and then embed the video onto your own site can make your costs pretty much nothing. Ryan aBum.com Most of the larger sites such as the ones you mentioned including my own site aBum.com all make good advertising dollars. For myself bandwidth costs are only 15% of all income generated.

Some of these smaller sites though… some have it tough. But sites like youtube that allow you to upload video and then embed the video onto your own site can make your costs pretty much nothing.

Ryan
aBum.com

]]> By: Nclutch http://blogmaverick.com/2006/04/06/following-the-rich-media-money/#comment-15080 Nclutch Mon, 28 Aug 2006 11:04:56 +0000 http://blogmaverick.wordpress.com/2006/04/06/following-the-rich-media-money/#comment-15080 Ok, This is how I watch dl.tv and podcast only shows like command-n or TWiT. dl.tv contains advertising and other shows have sponsors to help support them. Ok, This is how I watch dl.tv and podcast only shows like command-n or TWiT. dl.tv contains advertising and other shows have sponsors to help support them.

]]> By: James http://blogmaverick.com/2006/04/06/following-the-rich-media-money/#comment-15081 James Mon, 28 Aug 2006 11:04:56 +0000 http://blogmaverick.wordpress.com/2006/04/06/following-the-rich-media-money/#comment-15081 Re: "Got a great show with an audience that is doubling every day, but you cant sell as much advertising as you used to. Tough. Your bandwidth bill is due." Mark has a great argument about the coming bust in broadband content. But he has the economics wrong in the paragraph above. The finite resource in the media landscape is audience eyeballs. Web shows that are successful in delivering ad avails will continue to command ad revenues. The bust will be in shows that are unable to acquire audience share rapidly enough to support their business model. James Brennan http://strmz.com Re: “Got a great show with an audience that is doubling every day, but you cant sell as much advertising as you used to. Tough. Your bandwidth bill is due.”

Mark has a great argument about the coming bust in broadband content. But he has the economics wrong in the paragraph above. The finite resource in the media landscape is audience eyeballs. Web shows that are successful in delivering ad avails will continue to command ad revenues. The bust will be in shows that are unable to acquire audience share rapidly enough to support their business model.

James Brennan
http://strmz.com

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