Comments on: The future of the TV commercial is from the past http://blogmaverick.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/ the mark cuban weblog Sat, 20 Mar 2010 07:04:31 +0000 http://wordpress.com/ hourly 1 By: wow powerleveling http://blogmaverick.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15262 wow powerleveling Fri, 13 Apr 2007 06:11:00 +0000 http://blogmaverick.wordpress.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15262 Super powerleveling 60-70 Grand Marshal\'s or High Warlord\'s weapon package:wow powerleveling <br>friendlink:hitachi Super powerleveling 60-70 Grand Marshal\’s or High Warlord\’s weapon package:wow powerleveling
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]]> By: wow powerleveling http://blogmaverick.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15261 wow powerleveling Fri, 13 Apr 2007 05:54:57 +0000 http://blogmaverick.wordpress.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15261 sorry for the dupe. sorry for the dupe.

]]> By: Aaron http://blogmaverick.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15252 Aaron Mon, 28 Aug 2006 11:05:39 +0000 http://blogmaverick.wordpress.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15252 I guess I missed it in the media when someone stated that "The 30 second commercial is dead." But it seems my company (Accenture) and Mark didn't. Thought I'd pass along this article that came out about the same time Mark made this post. Thought readers (or Mark) might find this interesting as a followup. http://www.accenture.com/Global/Research_and_Insights/Outlook/By_Issue/Y2006/WhySame.htm I guess I missed it in the media when someone stated that “The 30 second commercial is dead.” But it seems my company (Accenture) and Mark didn’t. Thought I’d pass along this article that came out about the same time Mark made this post. Thought readers (or Mark) might find this interesting as a followup.

http://www.accenture.com/Global/Research_and_Insights/Outlook/By_Issue/Y2006/WhySame.htm

]]> By: Wild Flower http://blogmaverick.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15253 Wild Flower Mon, 28 Aug 2006 11:05:39 +0000 http://blogmaverick.wordpress.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15253 http://www.scievents.com/redbutton/ Microsoft is coming out with a box you hook up to your tv and the computer will feed to it so, you can watch the internet. http://www.scievents.com/redbutton/

Microsoft is coming out with a box you hook up to your tv and the computer will feed to it so, you can watch the internet.

]]> By: JohnD http://blogmaverick.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15254 JohnD Mon, 28 Aug 2006 11:05:39 +0000 http://blogmaverick.wordpress.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15254 A step beyond even live commercials and a merger of Internet TV w/ unconventional advertising techniques ... From tomorrow's (4/24/06) "International Herald Tribune": "Anyone with a broadband Internet connection can already watch television shows or listen to the radio on a personal computer, sometimes without the intrusion of advertising. Now some marketers, worried about a world in which they can no longer rely on TV commercials to get their messages across, are taking matters into their own hands, starting their own 'channels' on the Internet. Land Rover, the brand of British sport utility vehicles owned by Ford Motor, this month introduced what it billed as the first broadband television channel run by a car company. It features an around-the-clock schedule of packaged multimedia programming, interspersed with ads for the Land Rover brand, accessible via a special Web site ... " (source: http://www.iht.com/articles/2006/04/23/business/ad24.php) A step beyond even live commercials and a merger of Internet TV w/ unconventional advertising techniques …

From tomorrow’s (4/24/06) “International Herald Tribune”:

“Anyone with a broadband Internet connection can already watch television shows or listen to the radio on a personal computer, sometimes without the intrusion of advertising. Now some marketers, worried about a world in which they can no longer rely on TV commercials to get their messages across, are taking matters into their own hands, starting their own ‘channels’ on the Internet.

Land Rover, the brand of British sport utility vehicles owned by Ford Motor, this month introduced what it billed as the first broadband television channel run by a car company. It features an around-the-clock schedule of packaged multimedia programming, interspersed with ads for the Land Rover brand, accessible via a special Web site … ”

(source: http://www.iht.com/articles/2006/04/23/business/ad24.php)

]]> By: Air http://blogmaverick.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15255 Air Mon, 28 Aug 2006 11:05:39 +0000 http://blogmaverick.wordpress.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15255 However effective product placement sends out the subtle marketing messages with the appeal that our favorite shows are virtually endorsing the products. However effective product placement sends out the subtle marketing messages with the appeal that our favorite shows are virtually endorsing the products.

]]> By: nex http://blogmaverick.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15256 nex Mon, 28 Aug 2006 11:05:39 +0000 http://blogmaverick.wordpress.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15256 i can see how this would make people watch more commercials, but i'm not sure if it would make them buy more of the advertised products. if i saw some of the spots suggested above, i'd think "OK that's really lame". i mean, if you tell me that schumacher would've won the grand prix a minute earlier if he drank pepsi instead of coke, of course i'd think "no, he wouldn't have." they'd need to be more clever. but you need more time to come up with something clever. so basically you'd end up preproducing several versions of your spot and deciding on which version to show at the last possible moment. this technology is being worked on anyway, it'll also allow advertisers to show different spots in different areas, to tailor them to the demographics in each respective area. i can see how this would make people watch more commercials, but i’m not sure if it would make them buy more of the advertised products. if i saw some of the spots suggested above, i’d think “OK that’s really lame”. i mean, if you tell me that schumacher would’ve won the grand prix a minute earlier if he drank pepsi instead of coke, of course i’d think “no, he wouldn’t have.” they’d need to be more clever. but you need more time to come up with something clever. so basically you’d end up preproducing several versions of your spot and deciding on which version to show at the last possible moment. this technology is being worked on anyway, it’ll also allow advertisers to show different spots in different areas, to tailor them to the demographics in each respective area.

]]> By: Tre Pryor http://blogmaverick.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15257 Tre Pryor Mon, 28 Aug 2006 11:05:39 +0000 http://blogmaverick.wordpress.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15257 Inventive as usual Cuban. Just one caveat. Ultimately the value of the commercial should be measured in how it enhances the brand, not necessarily how memorable or entertaining the spot is. Inventive as usual Cuban. Just one caveat. Ultimately the value of the commercial should be measured in how it enhances the brand, not necessarily how memorable or entertaining the spot is.

]]> By: Liz http://blogmaverick.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15258 Liz Mon, 28 Aug 2006 11:05:39 +0000 http://blogmaverick.wordpress.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15258 I'm responding to your posts about live advertising. I work for Leo Burnett (ad agency) in London. There's no reason you should know this, but in 2005 we worked with the cast and crew of the show 'Saturday Night Fever' in London's West End to put live advertising into a one off performance for UK charity, Comic Relief. Lots of our clients allowed us use their brands on the night and we created live ads and product placement for all kinds of them - from Heinz Beanz to McDonald's Big Macs to Kellogg's Coco Pops. It was a great night and we raised lots of money for Comic Relief in ticket sales and by charging clients for 'stage time'. Everyone had a lot of fun. You can find out more if you click on this link: http://www.leoburnett.co.uk/extras/snf.asp I’m responding to your posts about live advertising. I work for Leo Burnett (ad agency) in London. There’s no reason you should know this, but in 2005 we worked with the cast and crew of the show ‘Saturday Night Fever’ in London’s West End to put live advertising into a one off performance for UK charity, Comic Relief. Lots of our clients allowed us use their brands on the night and we created live ads and product placement for all kinds of them – from Heinz Beanz to McDonald’s Big Macs to Kellogg’s Coco Pops.

It was a great night and we raised lots of money for Comic Relief in ticket sales and by charging clients for ’stage time’. Everyone had a lot of fun.

You can find out more if you click on this link:
http://www.leoburnett.co.uk/extras/snf.asp

]]> By: JohnD http://blogmaverick.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15259 JohnD Mon, 28 Aug 2006 11:05:39 +0000 http://blogmaverick.wordpress.com/2006/04/07/the-future-of-the-tv-commercial-is-from-the-past/#comment-15259 It might not be "live commercials" but TV shows continuing to adapt to new ad landscape ... AP article today on the increased use of product placement in TV shows-- http://news.yahoo.com/s/ap/20060517/ap_en_tv/tv_integrated_ads ("Ads Put Into Shows Worry TV Producers") [...During the week that broadcast networks introduce their new fall shows to advertisers, the producers held a news conference Wednesday to demand networks talk to them about being included in discussions about product integration... Product placement — a can of soda casually placed on a table while the characters are standing around it — has been a part of TV for decades, usually creating little controversy. Producers John Wells of "ER" and Neil Baer of "Law & Order: SVU" say they're worried about being forced to use products in their stories in ways that make them look silly. There's increased pressure toward integrated ads from several directions. Advertisers are worried that digital video recorders are encouraging more and more consumers to fast-forward through commercials. Between dwindling viewership and increased competition from the Internet, networks are anxious to keep their sponsors happy...] It might not be “live commercials” but TV shows continuing to adapt to new ad landscape …

AP article today on the increased use of product placement in TV shows– http://news.yahoo.com/s/ap/20060517/ap_en_tv/tv_integrated_ads (“Ads Put Into Shows Worry TV Producers”)

[...During the week that broadcast networks introduce their new fall shows to advertisers, the producers held a news conference Wednesday to demand networks talk to them about being included in discussions about product integration...

Product placement — a can of soda casually placed on a table while the characters are standing around it — has been a part of TV for decades, usually creating little controversy. Producers John Wells of "ER" and Neil Baer of "Law & Order: SVU" say they're worried about being forced to use products in their stories in ways that make them look silly.

There's increased pressure toward integrated ads from several directions. Advertisers are worried that digital video recorders are encouraging more and more consumers to fast-forward through commercials. Between dwindling viewership and increased competition from the Internet, networks are anxious to keep their sponsors happy...]

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