Comments on: A quick letter to the Newspaper and Magazine Industries http://blogmaverick.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/ the mark cuban weblog Thu, 31 May 2012 20:17:13 +0000 hourly 1 http://wordpress.com/ By: Blair Carey http://blogmaverick.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16481 Mon, 28 Aug 2006 11:06:07 +0000 http://blogmaverick.wordpress.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16481 Your comments about killing the golden goose are valid, but some of the advantages that newspapers have over the web and most other technologies is ease of use,portability and quick search. While you may be able to use a PDA or cell phone to do a web search, the screen is so small that you can’t really see any details.

A site that I use when I don’t have a paper in front of me is http://www.cinemaclock.com but it unfortunately does not allow me to complete a simultaneous search on both the movies and cinemas in my area. Newspaper ads allow me to do this quickly with a brief scan.

I guess you could reduce your costs by posting in smaller regional or community based papers. Maybe these periodicals are aimed towards your target markets at HDNet instead of the big commercial papers.

Unfortunately, until the web can simulate the utility of a newspaper, I think that you’ll be stuck paying papers the big bucks.

Good luck though…I really enjoy your blogs

]]> By: Mitchell http://blogmaverick.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16482 Mon, 28 Aug 2006 11:06:07 +0000 http://blogmaverick.wordpress.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16482 OK, I’m a technical guy and I read lots of technical books…. one thing technical books always do to attract techies to buy them is to print internet links to cool sites or links to sponsors and such in the books. Why don’t newsprints provide free Internet content and links at the same time print links to all sponsors related to articles or movies being printed? Newsprint and Internet are two different means of providing content why not do both at the same time for one price, and mix and marry them together. No print without online content to back it up. This may even be in a one to many architecture to where per print media there are many free Internet services sort of like a package available. I think its time for Internet media and print media to do some mergers and acquisitions.

]]> By: Bc http://blogmaverick.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16483 Mon, 28 Aug 2006 11:06:07 +0000 http://blogmaverick.wordpress.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16483 Yes, The internet is the best spot for film reviews because cred is the only thing we have as access is the one thing we lack.

]]> By: Robert http://blogmaverick.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16484 Mon, 28 Aug 2006 11:06:07 +0000 http://blogmaverick.wordpress.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16484 Mark, I’ll rent you arm space for $500 a month. I’ll have HDNet on one arm and HDNet Movies on the other. Maybe I can even sport an HDNet t-shirt while I walk around the mall, or some other crowded place ;)

]]> By: Robert http://blogmaverick.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16485 Mon, 28 Aug 2006 11:06:07 +0000 http://blogmaverick.wordpress.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16485 Mark, I’ll rent you arm space for $500 a month. I’ll have HDNet on one arm and HDNet Movies on the other. Maybe I can even sport an HDNet t-shirt while I walk around the mall, or some other crowded place ;)

]]> By: Mark Reynolds http://blogmaverick.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16486 Mon, 28 Aug 2006 11:06:07 +0000 http://blogmaverick.wordpress.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16486 This weekend I saw posters all over the mall advertising for Garfield 2. Now I know that I’ll never go see that movie, but no matter where I looked while I was walking around, I saw an ad for it. I may not know much about the movie business, but for a guaranteed flop to advertise like that, you wouldn’t think it would be much more expensive than magazine or newspaper ads.

Might even be cool to make a deal with a few retailers like Best Buy or Circuit City to show what you’ve got. Believe me, those retailers don’t show nearly enough HD feeds on their displays. If you don’t believe me, take some time and look around. It’s usually a taped feed playing on every TV. I didn’t even KNOW how good HD could actually be until I plugged it into my own TV. Now that’s advertising for you.

]]> By: Wayne Porter http://blogmaverick.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16487 Mon, 28 Aug 2006 11:06:07 +0000 http://blogmaverick.wordpress.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16487 Most newspapers are only fit to line the bottom of bird cages.

They are outdated, slow and simply can’t compete with the richness and lushness of data online. Online you have peer reviews and community. You can rapidly read something and get supporting analysis or the converse. It is all a click away. In terms of movies you can access the niche. For example, sites like indiewire.com for independant film, that wasn’t a viable aternative until 2000.

Lastly it is very hard to measure the efficacy of most print. They have been selling the over-priced crap for years because there weren’t many alternatives. Thankfully the alternatives now exist.

]]> By: Rongp http://blogmaverick.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16488 Mon, 28 Aug 2006 11:06:07 +0000 http://blogmaverick.wordpress.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16488 The opt out doesn’t exist with them! It’s increased our ad rates, which are placed on a regular basis. I’ve gone all the way to management and been shut down.

]]> By: Eric http://blogmaverick.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16489 Mon, 28 Aug 2006 11:06:07 +0000 http://blogmaverick.wordpress.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16489 Mark, Im a huge Mavs fan and a Huge cubs fan i read in the sun times today that you were considering buying the cubs. That would be awesome you would bring them there 1st title since 1908. Please try to buy them because i want to see a winner in chicago

]]> By: Urban. Huang http://blogmaverick.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16467 Mon, 28 Aug 2006 11:06:06 +0000 http://blogmaverick.wordpress.com/2006/05/26/a-quick-letter-to-the-newspaper-and-magazine-industries/#comment-16467 I agree with Todd that WORD-OF-MOUTH will be the next, actually in where I live – China – It has been the next. Practitioners such as book sellers or E-business companies in China have long been employing buddies (pimps I would like to address) as their WORD-OF-MOUTH on the internet and promote their products (books, movies, games, etc) on bbs, in chatroom what so ever.

Now I only trust WORD-IN-MOUTH in English, I wish things not going wrong with this language again.

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