Comments on: Is a view the same as a hit ??? http://blogmaverick.com/2006/08/14/is-a-view-the-same-as-a-hit/ the mark cuban weblog Wed, 17 Mar 2010 04:40:35 +0000 http://wordpress.com/ hourly 1 By: ehliyetsnavsonular http://blogmaverick.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24553 ehliyetsnavsonular Sat, 01 Sep 2007 09:22:49 +0000 http://blogmaverick.wordpress.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24553 BTW - your commenting system is going crazy - it\'s sending me multiple \"confirmation emails\", yet I click just once and my comments are posted several times. It\'s not me trying to rain on your parade - really :) Rob<br> BTW – your commenting system is going crazy – it\’s sending me multiple \”confirmation emails\”, yet I click just once and my comments are posted several times. It\’s not me trying to rain on your parade – really :) Rob

]]> By: Brian http://blogmaverick.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24522 Brian Mon, 28 Aug 2006 11:10:10 +0000 http://blogmaverick.wordpress.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24522 I dont view Itunes as a good analogy -a hit is a hit there as its whether you download or not, your paying full freight for it. Easy to measure. I dont view Itunes as a good analogy -a hit is a hit there as its whether you download or not, your paying full freight for it. Easy to measure.

]]> By: Brad Murray http://blogmaverick.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24523 Brad Murray Mon, 28 Aug 2006 11:10:10 +0000 http://blogmaverick.wordpress.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24523 "Streaming video servers and Ad Insertion servers can count exactly how many bytes were streamed to a user which can be recalculated into number of minutes , seconds or hours for each attempt at viewing a video, whether ad or content." In a cached, streaming environment, bytes streamed don't mean bytes viewed. The player needs to report the exit point. Even then, that doesn't mean it was viewed. I regularly open 10 YouTube pages at once to get them to load up while I do something else. They each may play in the background while I'm away. Then I go back through them and watch from the beggining, but most don't get completed. “Streaming video servers and Ad Insertion servers can count exactly how many bytes were streamed to a user which can be recalculated into number of minutes , seconds or hours for each attempt at viewing a video, whether ad or content.”

In a cached, streaming environment, bytes streamed don’t mean bytes viewed. The player needs to report the exit point. Even then, that doesn’t mean it was viewed. I regularly open 10 YouTube pages at once to get them to load up while I do something else. They each may play in the background while I’m away. Then I go back through them and watch from the beggining, but most don’t get completed.

]]> By: Mark http://blogmaverick.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24524 Mark Mon, 28 Aug 2006 11:10:10 +0000 http://blogmaverick.wordpress.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24524 I think if you get someone who hits "play" that is a hit/view. The company that drives the traffic to your server or charges you for adspace only gets paid to get your ad viewed. Your message and the content, whether the message be for a good, product or service, is what is responsible for you holding the attention of an audience. I say if you get someone to click, the ad did it's job. Advertising should generate more revenue then it costs, and if you can't make that work, you're doing it wrong. I think if you get someone who hits “play” that is a hit/view.

The company that drives the traffic to your server or charges you for adspace only gets paid to get your ad viewed.

Your message and the content, whether the message be for a good, product or service, is what is responsible for you holding the attention of an audience.

I say if you get someone to click, the ad did it’s job.

Advertising should generate more revenue then it costs, and if you can’t make that work, you’re doing it wrong.

]]> By: Ernest Mueller http://blogmaverick.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24525 Ernest Mueller Mon, 28 Aug 2006 11:10:10 +0000 http://blogmaverick.wordpress.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24525 Well, one of the problems is that there aren't tools for accurate reporting on actual duration of play, even for "live" streamed media where that info should be in the logs. We evaluated several of the major Web Analytics vendors' products that allege to give streaming media stats and the results were laughable at best. Well, one of the problems is that there aren’t tools for accurate reporting on actual duration of play, even for “live” streamed media where that info should be in the logs. We evaluated several of the major Web Analytics vendors’ products that allege to give streaming media stats and the results were laughable at best.

]]> By: Sean O'Keefe http://blogmaverick.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24526 Sean O'Keefe Mon, 28 Aug 2006 11:10:10 +0000 http://blogmaverick.wordpress.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24526 Mark, This is pretty lame comentary for appears to be just a marketing spot for a Dennis Rodman show. The real question is how many readers here actually clicked on that link. The subject matter would have been fine, except it smells of stream of conscienceness thinking and adds no real value to the topic. You pose a question and give no real insight or your own opinion on what the right metric should be... The IAB has already addressed this issue according to this article. http://www.iab.net/news/pr_2006_05_15.asp In summuray, I enjoy your site and generally like agreeing or disagreeing with your thought processes, but this post just screems of trying to get all the yes men posters to click on a link to buy more popcorn. Sean Mark,

This is pretty lame comentary for appears to be just a marketing spot for a Dennis Rodman show. The real question is how many readers here actually clicked on that link. The subject matter would have been fine, except it smells of stream of conscienceness thinking and adds no real value to the topic. You pose a question and give no real insight or your own opinion on what the right metric should be…

The IAB has already addressed this issue according to this article. http://www.iab.net/news/pr_2006_05_15.asp

In summuray, I enjoy your site and generally like agreeing or disagreeing with your thought processes, but this post just screems of trying to get all the yes men posters to click on a link to buy more popcorn.

Sean

]]> By: Brian Meyer http://blogmaverick.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24527 Brian Meyer Mon, 28 Aug 2006 11:10:10 +0000 http://blogmaverick.wordpress.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24527 No doubt, web metrics are over-inflated no matter what measurement you go by and always changing. Externally viewed RSS feeds also show as a unique visit, but how many people actually read anything from the feed readers or even see it on their my.yahoo page, or wherever, is questionable. And, if any graphics are involved, it can easily increase your number of hits dramatically. Plus, all the measurements become skewed if your ISP uses dynamic IPs or if users share one IP as mentioned before. Interpretation is an art as much as it is a science. No doubt, web metrics are over-inflated no matter what measurement you go by and always changing.

Externally viewed RSS feeds also show as a unique visit, but how many people actually read anything from the feed readers or even see it on their my.yahoo page, or wherever, is questionable. And, if any graphics are involved, it can easily increase your number of hits dramatically.

Plus, all the measurements become skewed if your ISP uses dynamic IPs or if users share one IP as mentioned before.
Interpretation is an art as much as it is a science.

]]> By: Brian Meyer http://blogmaverick.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24528 Brian Meyer Mon, 28 Aug 2006 11:10:10 +0000 http://blogmaverick.wordpress.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24528 No doubt, web metrics are over-inflated no matter what measurement you go by and always changing. Externally viewed RSS feeds also show as a unique visit, but how many people actually read anything from the feed readers or even see it on their my.yahoo page, or wherever, is questionable. And, if any graphics are involved, it can easily increase your number of hits dramatically. Plus, all the measurements become skewed if your ISP uses dynamic IPs or if users share one IP as mentioned before. Interpretation is an art as much as it is a science. No doubt, web metrics are over-inflated no matter what measurement you go by and always changing.

Externally viewed RSS feeds also show as a unique visit, but how many people actually read anything from the feed readers or even see it on their my.yahoo page, or wherever, is questionable. And, if any graphics are involved, it can easily increase your number of hits dramatically.

Plus, all the measurements become skewed if your ISP uses dynamic IPs or if users share one IP as mentioned before.
Interpretation is an art as much as it is a science.

]]> By: Jacob Janik http://blogmaverick.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24529 Jacob Janik Mon, 28 Aug 2006 11:10:10 +0000 http://blogmaverick.wordpress.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24529 I believe the correct and more accurate statistic is the "unique visitor" cat. I believe the correct and more accurate statistic is the “unique visitor” cat.

]]> By: Beef Jezos http://blogmaverick.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24530 Beef Jezos Mon, 28 Aug 2006 11:10:10 +0000 http://blogmaverick.wordpress.com/2006/08/14/is-a-view-the-same-as-a-hit/#comment-24530 Anyone who spends more than 5 minutes a week at youtube and is over the age of 16, needs to get a life. Seriously. Anyone who spends more than 5 minutes a week at youtube and is over the age of 16, needs to get a life.

Seriously.

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