Comments on: What will Apple Do ? http://blogmaverick.com/2006/10/19/what-will-apple-do/ the mark cuban weblog Thu, 09 Feb 2012 20:15:38 +0000 hourly 1 http://wordpress.com/ By: keertiss http://blogmaverick.com/2006/10/19/what-will-apple-do/#comment-25865 Wed, 27 Dec 2006 16:46:25 +0000 http://blogmaverick.wordpress.com/2006/10/19/what-will-apple-do/#comment-25865 Look at the http://sourceforge.net/projects/zunemytube/. This is an IE plugin that allows users to download videos from YouTube and Google Video that can be played on Zune and other Windows Media portable video players like Archos. All you do is set up the “My Videos” directory for sync’ing with the device. Then when you like a video on YouTube or Google Video, just click on the Zune icon to download the video in “My Videos” directory and off you go.

]]> By: Ron Lindeboom http://blogmaverick.com/2006/10/19/what-will-apple-do/#comment-25864 Fri, 03 Nov 2006 11:43:03 +0000 http://blogmaverick.wordpress.com/2006/10/19/what-will-apple-do/#comment-25864 Good points, Mark. While many argue that ”Apple always seems ahead of the curve” or that ”Apple likely has a plan to counter Google,” and while that has largely been true up to the present, it is also true that eventually the numbers and percentages catch up with you. Even the Rolling Stones, who once sang ‘Time Is On My Side,’ now know that likely Ambrosia was closer to the truth when they sang ‘Time Waits for No One.’ While Apple has been a defining and driving factor behind many of the innovations that have impacted modern culture over the last 25 years or more, it is only a matter of time until the numbers and percentages catch up with you. It’s a tough position to be in, always having to live by vision and hold the leadership position because of it. Eventually, corporations — no matter how innovative and visionary — become part of the very process/paradigm they once opposed. For many, the Apple ‘rebel base mentality’ has been supplanted by a corporate culture that would be the very target of the Macintosh ’1984′ commercial that once defined the free spiritedness that drove Apple innovation. Increasingly, Apple stands more and more alone as they drive off one more former ally after another. Even their move to Intel is not an automatic ‘green light’ with developers, many of whom have grown to mistrust Apple’s latest rounds of moves over the last few years. Often, innovation springs from smaller third-parties playing on the periphery and along the sidelines. Over the years, Apple has created an environment where there are fewer and fewer of these ‘new’ voices — voices which are now increasingly being heard in the Windows world — and this 23 year Apple user finds himself looking more and more at the innovations coming out of the Windows developmental world. As a music producer and magazine publisher, Apple always held a strong affinity with me but as the world turns and time pushes Apple’s onetime rebel camp disposition far into the past, I find myself increasingly weighing the thought that the Apple sandbox has grown just too small and limiting to wish to stay and play any longer.

In the days ahead, I expect to see Flash (which at its heart is more akin to what the promise of JAVA was to have been, than it is to a graphic format only) hold the high ground through all of this. I highly doubt that Adobe fails to see the need for greater audio prowess in Flash. With its near-hegemony in the market, exceeding both Quicktime and Windows Media combined, YouTube and just about every other site will continue to feed Flash’s vitality in the market. And whereas Apple and Adobe were once joined at the hip as co-pioneers in a technological/creative revolution, those days are gone and lately it’s been more a case of witnessing an ugly divorce among two friends, whom you each like. But just as in life, it is quite rare to remain friends with both and eventually you major on one and minor on the other. In that, I can imagine a world without Apple far easier than I can a world without Adobe.

The cottage industry that you mention that has grown up around YouTube is but one example of areas wherein ‘expanding your sandbox’ is a good thing — but in the world in which I work and function, Apple has been aggressively shrinking the size of its ‘third-party sandbox.’ Moves like that which have been made by Google/YouTube and others, show that the world of Apple/iTunes is far from the rebel base of yore and like you, I can now keep some of my money in my pocket — not all, but some.

Respectfully,

Ron Lindeboom
Creative COW Magazine
creativecow.net

]]> By: S. Hernandez http://blogmaverick.com/2006/10/19/what-will-apple-do/#comment-25863 Tue, 31 Oct 2006 00:43:20 +0000 http://blogmaverick.wordpress.com/2006/10/19/what-will-apple-do/#comment-25863 Dr. Eric Schmidt – CEO – Google recently joined the Apple Board of Directors and Google’s admiration of Apple is no secret.

Apple will be releasing the iTV (tentatively titled) first quarter ’07 to stream video content from computers to the television set. With the buddy buddy Google/Apple relationship, and Jobs claiming that iTV will have video from Google Video (and now You Tube) I see a rosy future iTMS somehow integrated with Google’s cache of video content be it DRM or Creative Commons.

]]> By: eff_gee http://blogmaverick.com/2006/10/19/what-will-apple-do/#comment-25862 Tue, 24 Oct 2006 07:57:27 +0000 http://blogmaverick.wordpress.com/2006/10/19/what-will-apple-do/#comment-25862 Hi Mark,

I must disagree with your idea that music promotional videos stopped being adverts when apple started selling them.

It’s simply not true.

Apple don’t plan to make money from selling music videos, no more than they planned to make money from selling music on itunes.

They’ll make money on selling video ipods.

The plain reality is that most record labels still see promo videos as a pain in the butt. They cost a lot of money, but they do help sell a single – which also doesn’t make any money for the label – and then sells an album – which does make the label money.

The smart labels are beginning to add value to DVD albums by creating mini movies to go with the album music. Smart move and an exciting, creative avenue that, imho, will transform the concept of what an album is.

The reason Apple are selling music vidoes is because it’s the easiest video content to get. Which is precisely the same reason gootube went after music video content first. It’s not because they are no longer adverts. It’s because they *are* loss leading flyers/adverts and therefore easier to license.

I enjoy your blog, but, I felt it worth pointing out this because in Europe we have the Geek 7 (7 tech/mobile companies) fighting to reduce royalties on music. Not because they want to make money selling music, but, because they know if music is available, on tap, 24/7 for next to nothing…they can sell consumers more gadgets, upgraded mobile phone accounts and more services.

Let’s face it.

It’s a very simple business model and reminds me of how yer man Rockerfeller gave Chinese people a free oil lamp. What trech. companies want to do is the opposite..i.e. give the oil away for free so people have to buy a new lamp.

]]> By: zorba http://blogmaverick.com/2006/10/19/what-will-apple-do/#comment-25861 Sat, 21 Oct 2006 14:20:11 +0000 http://blogmaverick.wordpress.com/2006/10/19/what-will-apple-do/#comment-25861 I’ll even go one further from my previous note (#36).

Remember Roddenberry’s “Earth: Final Conflict”, and the little hand-held devices they had, that’s the next big thing. Talking to someone through a video device untethered and on-the-go.

I can’t believe in 2006 we’re making a big whoop over little content bits like YouTube. We should be so much further along by now. Especially since we’re teleporting things now ( http://www.cnn.com/2006/TECH/science/10/04/teleportation.reut/index.html ).

Btw, we need better names like iGoo or GooYou instead of GooTube.

]]> By: Raj http://blogmaverick.com/2006/10/19/what-will-apple-do/#comment-25860 Sat, 21 Oct 2006 12:22:46 +0000 http://blogmaverick.wordpress.com/2006/10/19/what-will-apple-do/#comment-25860 I think Apple makes more money selling iPods than music on iTunes. It’s a nice service for iPod users and makes it seamless to download content. I’ve yet so see another service that’s so well implemented.

Another side of this equation is the tools Apple sells for content creators. This is was Apple is counting on since they have a huge margin of profit in selling the tools.

I don’t think they want to deal with the copyright issues that GoogTube is dealing with currently. They are better off providing the tools that creative folks use to produce the content, whether it’s for YouTube or iTunes. Either way they win.

]]> By: Matt Martin http://blogmaverick.com/2006/10/19/what-will-apple-do/#comment-25859 Sat, 21 Oct 2006 10:43:10 +0000 http://blogmaverick.wordpress.com/2006/10/19/what-will-apple-do/#comment-25859 I think the main problem is quality and ease of use. YouTube is great for goofy little videos of your friends, but not if you want to listen music to it in your iPod. Well, maybe Justin Timberlake fans won’t know the difference, but those with some sort of actual musical taste will. But then again, mass America cares more about quantity over quality…

Essentially YouTube is just a bunch of video podcasts. If I were Apple, thats the direction I would head – the same direction they did with podcasts but this time with video. Allow users to upload their own videos – just like YouTube – even if it’s recorded off of TV. Keep it lower quality – just like YouTube. But keep charging for the higher quality stuff like Music Videos, TV Shows, Movies, Music.

]]> By: mh http://blogmaverick.com/2006/10/19/what-will-apple-do/#comment-25849 Fri, 20 Oct 2006 22:23:34 +0000 http://blogmaverick.wordpress.com/2006/10/19/what-will-apple-do/#comment-25849 *Side note- (i.e not an Apple response) Gootube gave the record labels shares. Which means, not only is Google now interested in protecting itself from lawsuits (as previously discussed) while driving this model forward but, three record labels now sure as hell don’t want to see those shares go South either. It’s one thing to get cash in hand and walk away. The record label deal isn’t that. In this case, the shares of stock promote a different behaviour and allow the 3 labels an incentive to try to grow that strategy successfully . Simple market methodology – the higher that price goes, the more that cash out deal at some point is worth, dividends, etc. So, if the record labels want to figure out how to cash in on this model (given that, they certainly know there’s 100′s of ways videos and music are transferred daily) didn’t they just get an upfront payment to trade off for the copyright lawsuits? I mean, they would now only be taking from themselves. In addition to that, the more people submit their “illegal” material to the public domain via GooTube, look at the $ coming into Google for advertising and look at what happens to the share price………. unless I’m missing something here, it just means the companies doing the advertising and paying GooTube for hits/views (~downloads) are now paying for the latest music and videos FOR me. **That is what I consider a shift in how advertising can be effective.** If I know that everytime I download a new song or video on my iRiver and I see the advertisement for the Mavs on the page, I know the Dallas Mavericks just paid for my choon…therefore, sign me up with a brand new jersey and season tickets as a way to say “Cheers Mark, I’m here to support your company in return! Just keep on advertising with Google!” Google pays the record companies with an increased stock price and probably some cut of cash… and I can keep the downloads going. Now if a disruptive technology shift can do the same for my mortgage payment…

]]> By: Zorba http://blogmaverick.com/2006/10/19/what-will-apple-do/#comment-25858 Fri, 20 Oct 2006 19:25:58 +0000 http://blogmaverick.wordpress.com/2006/10/19/what-will-apple-do/#comment-25858 What will Apple do?

They’ll adapt. They march to their own drum and usually have a pretty good idea where they’ll end up.

Google seems to be acquiring a lot of things but they’re all stand-alone today. Apple has the brains to put it all together and make it seamless and integrated and easy-to-use.

I like Google, they’ve changed the face of email and proved that software can be free. Fresh ideas.

But Apple’s the one who people go to to use right now.

The next big idea: getting internet radio to go so I can take it with me wherever I want. Afterall, you can only listen to the same songs loaded on a device for so long.

]]> By: Antonio Howell http://blogmaverick.com/2006/10/19/what-will-apple-do/#comment-25857 Fri, 20 Oct 2006 15:21:26 +0000 http://blogmaverick.wordpress.com/2006/10/19/what-will-apple-do/#comment-25857 I think Apple makes the argument for Gotube. When napster came around and got spanked for copyright infringement real business men (Apple) took a good look. And essentially proved that if done right people would pay for internet content (music,video, etc).
To answer your question, remember that Apple is making money NOW. Gotube is still not profitable. I think the question is still what is Gotube going to do.

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