Comments on: Is the Internet A Long Tail Ghetto ? http://blogmaverick.com/2006/10/28/is-the-internet-a-long-tail-ghetto/ the mark cuban weblog Sat, 21 Nov 2009 19:04:09 +0000 http://wordpress.com/ hourly 1 By: Milan Cole / FlatFeeMLSMarketing.com http://blogmaverick.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26077 Milan Cole / FlatFeeMLSMarketing.com Sat, 20 Jan 2007 23:46:00 +0000 http://blogmaverick.wordpress.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26077 I suspect that most content creators wish they didn't need the money, yet money is necessary to live in our modern society. So unless you have already achieved your personal definition of financial freedom, then at least a certain percentage of your waking hours must be focused on earning a living.<br><br>Amidst the world of content creators, I think many content creators would prefer to focus the bulk of their energies on creating the content they enjoy producing. Thus, the natural evolution of this would seem to be to try to market and profit from your favored content.<br><br>The trouble in all this is that the content marketplace is not famous for allowing a large middle class to peacefully co-exist. People like stars, and people like being stars, but there can only be so many stars. As a consolation, I think that there have been many examples of people becoming stars and joining the vert ramp, without the help of big money. I suspect that most content creators wish they didn’t need the money, yet money is necessary to live in our modern society. So unless you have already achieved your personal definition of financial freedom, then at least a certain percentage of your waking hours must be focused on earning a living.

Amidst the world of content creators, I think many content creators would prefer to focus the bulk of their energies on creating the content they enjoy producing. Thus, the natural evolution of this would seem to be to try to market and profit from your favored content.

The trouble in all this is that the content marketplace is not famous for allowing a large middle class to peacefully co-exist. People like stars, and people like being stars, but there can only be so many stars. As a consolation, I think that there have been many examples of people becoming stars and joining the vert ramp, without the help of big money.

]]> By: Deke O'Malley http://blogmaverick.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26076 Deke O'Malley Fri, 22 Dec 2006 14:07:04 +0000 http://blogmaverick.wordpress.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26076 The long tail is a very interesting concept and one that we have identified as a great biz opportunity. We are the leading African American sports website and created a good advertising business by offering a very targeted and desirable online consumer market attractive to advertisers. The long tail is a very interesting concept and one that we have identified as a great biz opportunity. We are the leading African American sports website and created a good advertising business by offering a very targeted and desirable online consumer market attractive to advertisers.

]]> By: Sheila Tucker http://blogmaverick.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26075 Sheila Tucker Mon, 18 Dec 2006 20:36:03 +0000 http://blogmaverick.wordpress.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26075 Internet is changing by leaps and bounds. As my husband and I found out when we created internet radio stations that operate like regular radio stations except we go out around the world. We have maintained for 2 years on the small start up and the advertising sales we have had. We are at a point that is requiring us to look for investors to grow more. Thank God the internet is so popular. We had 3.6 Million hits on our site in November. The internet is the new way to advertise and will eventually put paper print out of business. Internet is changing by leaps and bounds. As my husband and I found out when we created internet radio stations that operate like regular radio stations except we go out around the world. We have maintained for 2 years on the small start up and the advertising sales we have had. We are at a point that is requiring us to look for investors to grow more. Thank God the internet is so popular. We had 3.6 Million hits on our site in November. The internet is the new way to advertise and will eventually put paper print out of business.

]]> By: Scott Meade http://blogmaverick.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26057 Scott Meade Mon, 27 Nov 2006 14:14:41 +0000 http://blogmaverick.wordpress.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26057 Zach's (Post #1) and others take exception with the premise that "No content creator wants to be on the Long tail" and I think that disconnect between these readers and Mark's article results because the rules of the long tail as proposed by Chris Anderson are not directed at content creators but those that can package up and deliver long tail content. The long tail says to offer everything, sell it cheap, and have a great recommendation engine that helps shoppers find other items down the tail. The recommendation and distribution system may be a benefit to others on the long end of the tail, but the theory in general is directed at content aggregators, not content creators. The Long Tail says that there will always be content on the long tail, that it has its place, and that the opportunity for Big Money is to help folks find it and to offer it at an affordable price (vs. e.g. a limited edition print run where each copy might be unaffordable).<br> Zach’s (Post #1) and others take exception with the premise that “No content creator wants to be on the Long tail” and I think that disconnect between these readers and Mark’s article results because the rules of the long tail as proposed by Chris Anderson are not directed at content creators but those that can package up and deliver long tail content. The long tail says to offer everything, sell it cheap, and have a great recommendation engine that helps shoppers find other items down the tail. The recommendation and distribution system may be a benefit to others on the long end of the tail, but the theory in general is directed at content aggregators, not content creators. The Long Tail says that there will always be content on the long tail, that it has its place, and that the opportunity for Big Money is to help folks find it and to offer it at an affordable price (vs. e.g. a limited edition print run where each copy might be unaffordable).

]]> By: Dan Haggard http://blogmaverick.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26074 Dan Haggard Thu, 23 Nov 2006 22:05:05 +0000 http://blogmaverick.wordpress.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26074 Interesting post...<br><br>I think it would be a great dissapointment to many if the reality turned out to be that only the only avenue off the long-tail remained 'big-money' as you call them.<br><br>What we're seeing, I think, is a legacy of the dominance of old media companies as they struggle to maintain control in an online, new media world. They've got the money - but only from their old distribution models that technologically were out of reach of the small guy.<br><br>The fundamental change is that distribution costs are going down. While being able to spend a heap on marketing still of course helps - the example being set by those small one hit wonders that made it into the vert ramp is that the old distribution methodology is no longer completely dominant.<br><br>What we can do, of course, is support those sites that help the individual off the long tail. I think revver.com is a great example of this. We too have developed a revenue share site www.infectiousvideos.com that has set as its mission the purpose of breaking the back of 'big-money' by means of revenue sharing. Cause let's face it... big money needs 'big-margins' and with a substantial amount of the revenue going back to creators and individual distributors like bloggers, the big-money isn't going to be able to live off the fat-of-the-land like it once did.<br><br>What will happen is that revenue share will become a matter of the following - being a single distribution point that can attract mass audiences... but can give as much as possible back to the users. The point of differentiation will be who can afford to give the most back? Certainly not the 'big-money' types... Interesting post…

I think it would be a great dissapointment to many if the reality turned out to be that only the only avenue off the long-tail remained ‘big-money’ as you call them.

What we’re seeing, I think, is a legacy of the dominance of old media companies as they struggle to maintain control in an online, new media world. They’ve got the money – but only from their old distribution models that technologically were out of reach of the small guy.

The fundamental change is that distribution costs are going down. While being able to spend a heap on marketing still of course helps – the example being set by those small one hit wonders that made it into the vert ramp is that the old distribution methodology is no longer completely dominant.

What we can do, of course, is support those sites that help the individual off the long tail. I think revver.com is a great example of this. We too have developed a revenue share site http://www.infectiousvideos.com that has set as its mission the purpose of breaking the back of ‘big-money’ by means of revenue sharing. Cause let’s face it… big money needs ‘big-margins’ and with a substantial amount of the revenue going back to creators and individual distributors like bloggers, the big-money isn’t going to be able to live off the fat-of-the-land like it once did.

What will happen is that revenue share will become a matter of the following – being a single distribution point that can attract mass audiences… but can give as much as possible back to the users. The point of differentiation will be who can afford to give the most back? Certainly not the ‘big-money’ types…

]]> By: Valuepay2 http://blogmaverick.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26073 Valuepay2 Thu, 16 Nov 2006 11:38:24 +0000 http://blogmaverick.wordpress.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26073 Here's an upcomer that is creating a network of Social Media Sites that will pay members to create content and invite friends to view it. They even pay for aggregation of content ....... valuepay2.com -- Our revolutionary online system - comprising of Piggy2 and a netowrk of Web2.0 websites, shares the wealth we make with all our members. Members can earn money every time they create and share their content - homepages, videos, audio, photos - with their friends! People who often use sites like Myspace, YouTube, Digg, Blogspot, Orkut, Flickr, Podzinger etc., stand to benefit the most. Over the next few months we will be launching our own branded network of social media websites which will be more feature rich than most similar sites out there today. By creating content on these websites, members earn money everytime someone visits their content pages. Here’s an upcomer that is creating a network of Social Media Sites that will pay members to create content and invite friends to view it. They even pay for aggregation of content ……. valuepay2.com — Our revolutionary online system – comprising of Piggy2 and a netowrk of Web2.0 websites, shares the wealth we make with all our members. Members can earn money every time they create and share their content – homepages, videos, audio, photos – with their friends! People who often use sites like Myspace, YouTube, Digg, Blogspot, Orkut, Flickr, Podzinger etc., stand to benefit the most. Over the next few months we will be launching our own branded network of social media websites which will be more feature rich than most similar sites out there today. By creating content on these websites, members earn money everytime someone visits their content pages.

]]> By: Patrick http://blogmaverick.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26072 Patrick Wed, 08 Nov 2006 01:51:04 +0000 http://blogmaverick.wordpress.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26072 just a note to let you know i referenced this in a post about experts vs. social filters for music. just a note to let you know i referenced this in a post about experts vs. social filters for music.

]]> By: Vidizer http://blogmaverick.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26071 Vidizer Mon, 06 Nov 2006 08:55:03 +0000 http://blogmaverick.wordpress.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26071 I think the most important point about the Long Tail that Chris Anderson is making is that as 1) distribution costs for digital content reach zero; and 2) inventory/space is no longer a limitation, consumers will actually be able to pick a favorite out of the WHOLE distribution, not just the VertRamp.<br><br>Right now, the VertRamp is the way to go if you want to make money and Marc is right about that. Hopefully, Chris will be right about the fact that consumers will actually be interested to discover content beyond the VertRamp.<br><br>There could be many scenarios as a result. One very unlikely could be the demise (oh no!) of Big media companies as intermediaries between artists and consumers. Another (more likely) could be the creation of user communities who actually promote certain labels/artists and Big media could sponsor these or use them as an advertising vehicle (myspace?). I think the most important point about the Long Tail that Chris Anderson is making is that as 1) distribution costs for digital content reach zero; and 2) inventory/space is no longer a limitation, consumers will actually be able to pick a favorite out of the WHOLE distribution, not just the VertRamp.

Right now, the VertRamp is the way to go if you want to make money and Marc is right about that. Hopefully, Chris will be right about the fact that consumers will actually be interested to discover content beyond the VertRamp.

There could be many scenarios as a result. One very unlikely could be the demise (oh no!) of Big media companies as intermediaries between artists and consumers. Another (more likely) could be the creation of user communities who actually promote certain labels/artists and Big media could sponsor these or use them as an advertising vehicle (myspace?).

]]> By: bip http://blogmaverick.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26070 bip Mon, 06 Nov 2006 04:09:17 +0000 http://blogmaverick.wordpress.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26070 yea same thing i said in the googtube post on this blog<br><br>the future is in plastics ER UHM video collage for mobile devices as a fun artvertisment of window, ER UHM, media shopping for content and a revenue generator, obviously this would start as a service that would encourage users to create and submit their own collages, the service would tag them, and again, the more advertising budget the content holder has the less incentive and or deals for it however, we all know way too much crap is made and things get forgotten fast, however, a mere glimpse fragment ,,.. bit, and vivid recollection unfolds, i know it, you know it, been saying this shit for fucking years already bipple is what you type on youtube, akshav is what you type on myspace yea same thing i said in the googtube post on this blog

the future is in plastics ER UHM video collage for mobile devices as a fun artvertisment of window, ER UHM, media shopping for content and a revenue generator, obviously this would start as a service that would encourage users to create and submit their own collages, the service would tag them, and again, the more advertising budget the content holder has the less incentive and or deals for it however, we all know way too much crap is made and things get forgotten fast, however, a mere glimpse fragment ,,.. bit, and vivid recollection unfolds, i know it, you know it, been saying this shit for fucking years already bipple is what you type on youtube, akshav is what you type on myspace

]]> By: Mykola http://blogmaverick.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26069 Mykola Sun, 05 Nov 2006 17:18:21 +0000 http://blogmaverick.wordpress.com/2006/10/28/is-the-internet-a-long-tail-ghetto/#comment-26069 Yeah.. I'm a graphic designer who's been unemployed for 6 damn months.. Only maknig ocassional couple of bucks on the side, of course I spend a lot of time to practice.<br>And that's exactly why I practice and get better - to get out of the long tail OF the long tail. That's my primary motivation. Because money is quite what you think of all the time if you get none.<br><br>Funny how similar this is to all the kids dreaming to get to NBA, while most of the simply won't have the skills or the luck or one of the many other factors.. Yeah.. I’m a graphic designer who’s been unemployed for 6 damn months.. Only maknig ocassional couple of bucks on the side, of course I spend a lot of time to practice.
And that’s exactly why I practice and get better – to get out of the long tail OF the long tail. That’s my primary motivation. Because money is quite what you think of all the time if you get none.

Funny how similar this is to all the kids dreaming to get to NBA, while most of the simply won’t have the skills or the luck or one of the many other factors..

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