Its task is to make people capable of joint performance, to make their weaknesses irrelevant, says the Management Guru Peter Drucker. It creates harmony in working together – equilibrium in thoughts and actions, goals and achievements, plans and performance, products and markets. It resolves situations of scarcity, be they in the physical, technical or human fields, through maximum utilization with the minimum available processes to achieve the goal. Lack of management causes disorder, confusion, wastage, delay, destruction and even depression. Managing men, money and materials in the best possible way, according to circumstances and environment, is the most important and essential factor for a successful management.

In 3 years we will have IPTV and if you can add some smart tools to those set top boxes (like YouTubes similar clips) then you can kick back and watch it on your home theater. Of course what would all the people do when they are at work?

The 10 minute clips are cute but having to keep clicking to watch different parts of a longer show is a pain. I would love to type a search (or browse by channels) a huge archive of content and would gladly pay a micro-fee (say $.10 to $.25) to watch a show on my IPTV. Profile your subscribers and splice targeted commercials into these shows. That way you can post ads about Mavs merchandise to a viewer in Dallas (who you know watches all the Mavs games) even when he/she is watching CSI. You could also serve dating site ads (Match.com/eHarmony) to a single woman who is 34 instead of wasting those ads on homes of young families with young children.

When our TVs have Ethernet jacks (or wifi/WiMax) and the networks will serve you anything from their huge vaults of content, whenever you want it, they will make even more money by targeting the ads.

The networks are big ships and they take a long time to turn. I am sure they will roll with the punches while they make the necessary adjustments. They still own the content and just need to learn how to leverage that with this new distribution channel (Internet).

Well said! While you have been focusing most of your discussions on how youtube will affect content providers and companies that sell contents legally(i.e. apple), what is your take on its impact on companies like TIVO? With the proliferation of watching TV episodes on the internet and as you mention the ability to download and convert them, wouldn’t TIVO feel a huge impact?

Internet marketing consultant
Dominic Lee