Comments on: The Lesson Of Happy Gilmore and Pro Sports Marketing http://blogmaverick.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/ the mark cuban weblog Wed, 23 May 2012 01:59:45 +0000 hourly 1 http://wordpress.com/ By: Allen Berrebbi http://blogmaverick.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27775 Fri, 20 Jul 2007 17:06:52 +0000 http://blogmaverick.wordpress.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27775 I agree for the most part. One of the things I hate about the new NBA is all the laughing and kissing up BETWEEN teams before the game starts. I remember HATING the Celtics and Larry Bird used to revel in being hated and he hated the other team.

While I don\’t want criminals or jerks, I want some more passion. It is the number one reason that Tennis is in the toilet.

]]> By: Todd Gebhart http://blogmaverick.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27774 Fri, 04 May 2007 12:40:37 +0000 http://blogmaverick.wordpress.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27774 I pretty much agree with this, but I think it raises an interesting sociological question.

If we were to remove the NBA Cares marketing push, what would it say about a society that has stopped even pretending to CARE?

Sure, everybody knows the NBA doesn\’t care and basically disregards those insulting commercials but there isn\’t there still something to be said in favor of those messages, something about telling PEOPLE it is still important to care.

If we do go all the way, and really portray athletes only as who they truly are, are we somehow taking away the idyllic standard and thereby encouraging everyone to be selfish, intensely competitive, narrow-minded fools who are generally slaves to their emotions and unable to control themselves?

Also, purely from a business standpoint, doesn\’t having Dennis Rodman and Terrell Owens playing against the infallible Tom Brady and Michael Jordan (haha, yeah right) create a sort of hero/villain, good guy/bad guy storyline. After all, sports are nice, but narrative has always been the true human attraction.

]]> By: Jake http://blogmaverick.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27773 Fri, 04 May 2007 12:08:27 +0000 http://blogmaverick.wordpress.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27773 81 comments and NOBODY mentioned Kerrigan/Harding?

Look at the TV Ratings….A top 10 most watched TV event…OF ALL TIME, not just sports.

]]> By: Vitaliy Korchagin http://blogmaverick.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27772 Wed, 02 May 2007 18:17:25 +0000 http://blogmaverick.wordpress.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27772 TOTTALLY, AGREE!!!!!!!!!!! David Stern needs to read this exact blog every time he wakes up in the morning, this is exactly why NBA will never be as popular as NFL, NBA is trying to elliminate everything that they should try to keep: players coming to games wearing jordan jearseys, baseball hats backwards etc. they need to show the players\’ real personalaties, not try to hide them by making them wear suits and ties. NBA needs to understand that fans love it when the most popular players go at it with each other, not necceserely fight but talk trash or push each other. Look how many fans tuned in to see last year\’s game 7 of the Lakers-Suns series because it was the first game b/w Kobe and Bell after Bell\’s suspension, and why?-to see who would score more points? No, to see if anything would happend b/w them. I loved all of your points, it was an amazing blog, I just wish other people who actually run the sports that we love thought like you do. Great blog, I totally agree!!!

]]> By: Joe Eagan http://blogmaverick.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27771 Wed, 21 Mar 2007 12:05:44 +0000 http://blogmaverick.wordpress.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27771 If you are a Yankee fan and love taking shots at the Red Sox, check out this T-Shirt site. Classic stuff. I have seen these shirts outside of Stans Bar and Grill on River Ave.

]]> By: John Kai http://blogmaverick.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27770 Sat, 17 Feb 2007 21:45:18 +0000 http://blogmaverick.wordpress.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27770 I agree with the emotional buy in that fans get when a real rivalry exists. The best NBA series were always between the Bulls-Pistons, Cavs-Bulls and Bulls-Knicks, all during the Jordan, Pippen era. Every time I see Jordan or Pippen dunking on Ewing, I feel the anger and the rivalry. It’s what I watch before playing in the local leagues, it psyches me up. Nothing like it and the NBA is to sanitized today. I don’t want to see punches thrown, but trash talking, pushing and hard fouls are a real part of the game.

My idea is to do a version of the NBA with real commentators from real players that tell it like it is…The NBA Uncut. Dennis Rodman, Gary Payton, Charles Barkley and all the other famous opiniated trash talkers calling the game saying stuff like….”the kid ain’t shit”. Someone that can put a jawbone like Damon Jones in his place. Big mouth, no game chump. I would pay to watch an unfiltered game on Pay Per View or something.

]]> By: Barbara Durso http://blogmaverick.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27769 Sat, 03 Feb 2007 21:29:42 +0000 http://blogmaverick.wordpress.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27769 Most of the people posting here are male, and maybe, as a female, I see it differently. I thought “Happy Gilmore” was an awful movie. I kept asking my husband to change the channel while he was watching it the other night. I like to see the commercials about the players building houses or helping little kids. One of the reasons I think the Mavs are such a fantastic team is that is not one player who is currently in the headlines for bad behavior. I remember when Roy Tarpley played for the Mavs. Yuck! Just because he could shoot a basket didn’t mean he needed a team of enablers to encourage his bad behavior.

]]> By: S St.Clair http://blogmaverick.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27763 Fri, 02 Feb 2007 08:30:24 +0000 http://blogmaverick.wordpress.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27763 Great comments Mark, Having lived in London past 2 years have really gained an appreciation for football (soccer) not American football. In the final World Cup game, France’s captain Zinedine Zidane headbutted one of the Italian players and flattened him. The TV announcers were apoplectic suggesting that Zidane’s career would forever be blemished by this decision to headbutt another player.
How wrong those announcers were as Zidane became even more popular than he already was at the time. I noticed that FIFA 2007 now has a headbutt option. This is exciting stuff that the fans love.

]]> By: Peter Hatch http://blogmaverick.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27767 Tue, 30 Jan 2007 12:54:48 +0000 http://blogmaverick.wordpress.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27767 I saw that Happy Gilmore movie and hated it, and now Mark’s blog has told me why. It’s because both Mark’s target (saccharine sports stars) and the Happy Gilmore character (obnoxious sports star) are part of exactly the same movement: to promote sports for the financial and egotistical benefit of promoters, owners, and the stars themselves.

Some years ago I spent a lot of time coaching sports for youngsters (up to 16 yrs old) here in New Zealand. All of it was competitive, exciting, rewarding – for spectators and participants, because, I believe, it was amateur.

Once money enters the frame something serious, joyous and meaningful is lost.

Suddenly money rather than enjoyment becomes the goal, and out of this arises greed, ego, manipulation, dishonesty.

So go market your stars any way you want Mark. I won’t be watching.

]]> By: chris the impaler http://blogmaverick.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27768 Mon, 29 Jan 2007 04:06:49 +0000 http://blogmaverick.wordpress.com/2006/12/25/the-lesson-of-happy-gilmore-and-pro-sports-marketing/#comment-27768 Hi Mark, love the blog.

alot is two words.

a lot.

The Grammar Police

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