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	<title>Comments on: The Future of TV Programming &#8211; In High Def vs For High Def</title>
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	<link>http://blogmaverick.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/</link>
	<description>the mark cuban weblog</description>
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		<title>By: Jerry Bryant</title>
		<link>http://blogmaverick.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29529</link>
		<dc:creator><![CDATA[Jerry Bryant]]></dc:creator>
		<pubDate>Wed, 28 Mar 2007 18:17:33 +0000</pubDate>
		<guid isPermaLink="false">http://blogmaverick.wordpress.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29529</guid>
		<description><![CDATA[HD NET and HD NET MOVIES are true HD, other networks say ALL HD with 4x3 promos and commercials. 100% HD is the future, and every producer should be looking for their \&quot;content\&quot; to be the best format...HD. I produce a locaql music show in Chicago called JBTV, I shoot all our concerts, interviews and in studio performances  in HD 1080i format, with our HDCAM Sony F900.  If I can do it, then there is no excuses for any producer not to shoot and edit in  the HD format.  I\&#039;m old enough to remember when NBC converted to COLOR, and the same old statements where made back then, only now it is HD....and we all know the ultimate outcome....unless it is in the highest quality to start with, this is the only way! As black and white lost the market, so will 4x3 programming.  There are a lot of low cost alternatives in HD content production with small HDV format cmaeras, so the reality shows and other 4x3 programming really have No excuses NOT to use HD!    Jerry Bryant  Host/Producer/Owner JBTV-Chicago]]></description>
		<content:encoded><![CDATA[<p>HD NET and HD NET MOVIES are true HD, other networks say ALL HD with 4&#215;3 promos and commercials. 100% HD is the future, and every producer should be looking for their \&#8221;content\&#8221; to be the best format&#8230;HD. I produce a locaql music show in Chicago called JBTV, I shoot all our concerts, interviews and in studio performances  in HD 1080i format, with our HDCAM Sony F900.  If I can do it, then there is no excuses for any producer not to shoot and edit in  the HD format.  I\&#8217;m old enough to remember when NBC converted to COLOR, and the same old statements where made back then, only now it is HD&#8230;.and we all know the ultimate outcome&#8230;.unless it is in the highest quality to start with, this is the only way! As black and white lost the market, so will 4&#215;3 programming.  There are a lot of low cost alternatives in HD content production with small HDV format cmaeras, so the reality shows and other 4&#215;3 programming really have No excuses NOT to use HD!    Jerry Bryant  Host/Producer/Owner JBTV-Chicago</p>
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		<title>By: Bob Storms</title>
		<link>http://blogmaverick.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29527</link>
		<dc:creator><![CDATA[Bob Storms]]></dc:creator>
		<pubDate>Tue, 06 Mar 2007 16:00:45 +0000</pubDate>
		<guid isPermaLink="false">http://blogmaverick.wordpress.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29527</guid>
		<description><![CDATA[Before HD makes huge inroads, someone has got to make it easier.&lt;br&gt;The HDTV is just the tip of the iceberg. HDMI cables, a new receiver with HDMI plugs AND HDCP circuitry. New DirecTV dish, new DirecTV DVR box, higher rate to see HD channels!  Where does it end??!! By the time I was done with my system, my blood pressure was 30 points higher!]]></description>
		<content:encoded><![CDATA[<p>Before HD makes huge inroads, someone has got to make it easier.<br />The HDTV is just the tip of the iceberg. HDMI cables, a new receiver with HDMI plugs AND HDCP circuitry. New DirecTV dish, new DirecTV DVR box, higher rate to see HD channels!  Where does it end??!! By the time I was done with my system, my blood pressure was 30 points higher!</p>
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		<title>By: Darren Olcsvary</title>
		<link>http://blogmaverick.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29526</link>
		<dc:creator><![CDATA[Darren Olcsvary]]></dc:creator>
		<pubDate>Sat, 03 Mar 2007 01:56:34 +0000</pubDate>
		<guid isPermaLink="false">http://blogmaverick.wordpress.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29526</guid>
		<description><![CDATA[I can barely watch standard def anymore and the HD stations still have lots of tics.  hdnet, inhd and discovery hd theater do it proper.]]></description>
		<content:encoded><![CDATA[<p>I can barely watch standard def anymore and the HD stations still have lots of tics.  hdnet, inhd and discovery hd theater do it proper.</p>
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		<title>By: Morgan Warstler</title>
		<link>http://blogmaverick.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29525</link>
		<dc:creator><![CDATA[Morgan Warstler]]></dc:creator>
		<pubDate>Thu, 01 Mar 2007 13:39:13 +0000</pubDate>
		<guid isPermaLink="false">http://blogmaverick.wordpress.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29525</guid>
		<description><![CDATA[768P&lt;br&gt;&lt;br&gt;I wonder if perhaps HDNet should shoot in 1366x768 or 768P.&lt;br&gt;&lt;br&gt;All the HDSets sold for couple years have been native 768 either 1024 or 1366.&lt;br&gt;&lt;br&gt;Can you broadcast in 768P? is anything mandated?&lt;br&gt;&lt;br&gt;Because PIXEL PERFECT is really the most bad ass thing - its as noticeable a fix an improvement as anything out there.&lt;br&gt;]]></description>
		<content:encoded><![CDATA[<p>768P</p>
<p>I wonder if perhaps HDNet should shoot in 1366&#215;768 or 768P.</p>
<p>All the HDSets sold for couple years have been native 768 either 1024 or 1366.</p>
<p>Can you broadcast in 768P? is anything mandated?</p>
<p>Because PIXEL PERFECT is really the most bad ass thing &#8211; its as noticeable a fix an improvement as anything out there.</p>
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		<title>By: Thomason</title>
		<link>http://blogmaverick.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29524</link>
		<dc:creator><![CDATA[Thomason]]></dc:creator>
		<pubDate>Wed, 28 Feb 2007 13:15:00 +0000</pubDate>
		<guid isPermaLink="false">http://blogmaverick.wordpress.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29524</guid>
		<description><![CDATA[The \&quot;common denominator\&quot; now may be those watching 4x3.  It may change to 16x9.  The question becomes will those with 4x3 sets have to watch, in what looks like a letter-box format with black bands above and below the picture.  The 16x9 crowd watched that way for a time, but hopefully, we\&#039;ll become the common denominator for production decisions.&lt;br&gt;I like HDnet, but it does not have enough programming to make me watch more than perhaps once or twice a week.]]></description>
		<content:encoded><![CDATA[<p>The \&#8221;common denominator\&#8221; now may be those watching 4&#215;3.  It may change to 16&#215;9.  The question becomes will those with 4&#215;3 sets have to watch, in what looks like a letter-box format with black bands above and below the picture.  The 16&#215;9 crowd watched that way for a time, but hopefully, we\&#8217;ll become the common denominator for production decisions.<br />I like HDnet, but it does not have enough programming to make me watch more than perhaps once or twice a week.</p>
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		<title>By: Brian Kaldenberg</title>
		<link>http://blogmaverick.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29523</link>
		<dc:creator><![CDATA[Brian Kaldenberg]]></dc:creator>
		<pubDate>Wed, 28 Feb 2007 10:59:39 +0000</pubDate>
		<guid isPermaLink="false">http://blogmaverick.wordpress.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29523</guid>
		<description><![CDATA[What if anything can rival HD 1080i and make it become obsolete?]]></description>
		<content:encoded><![CDATA[<p>What if anything can rival HD 1080i and make it become obsolete?</p>
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		<title>By: Sean</title>
		<link>http://blogmaverick.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29522</link>
		<dc:creator><![CDATA[Sean]]></dc:creator>
		<pubDate>Wed, 28 Feb 2007 09:43:36 +0000</pubDate>
		<guid isPermaLink="false">http://blogmaverick.wordpress.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29522</guid>
		<description><![CDATA[If you\&#039;re talking about networks shooting all of their programming for a 4:3 aspect ratio than that\&#039;s not entirely true. NBC, for example, shoots The Office, Friday Night Lights, and SNL (there\&#039;s probably more) in 16:9 no matter if it is to be shown on a 4:3 set or a 16:9 set. The only difference is that if someone is watching it on a 4:3 you will have the letterbox black bars at top and bottom of the screen rather than the picture fitting to a 16:9 HDTV perfectly. I think any network that is shooting for both formats should adopt this, if possible. For example, you can tell that Sportscenter is shot for a 4:3 because when you switch to the regular cable version there is no letterbox and when watching on ESPNHD you can see all the unused space on the left and right sides of the screen.]]></description>
		<content:encoded><![CDATA[<p>If you\&#8217;re talking about networks shooting all of their programming for a 4:3 aspect ratio than that\&#8217;s not entirely true. NBC, for example, shoots The Office, Friday Night Lights, and SNL (there\&#8217;s probably more) in 16:9 no matter if it is to be shown on a 4:3 set or a 16:9 set. The only difference is that if someone is watching it on a 4:3 you will have the letterbox black bars at top and bottom of the screen rather than the picture fitting to a 16:9 HDTV perfectly. I think any network that is shooting for both formats should adopt this, if possible. For example, you can tell that Sportscenter is shot for a 4:3 because when you switch to the regular cable version there is no letterbox and when watching on ESPNHD you can see all the unused space on the left and right sides of the screen.</p>
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		<title>By: PSC</title>
		<link>http://blogmaverick.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29521</link>
		<dc:creator><![CDATA[PSC]]></dc:creator>
		<pubDate>Tue, 27 Feb 2007 19:27:29 +0000</pubDate>
		<guid isPermaLink="false">http://blogmaverick.wordpress.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29521</guid>
		<description><![CDATA[Yes Mark you are right.  HDNet only films and broadcasts in HD 1080i.  So we are all hoping that your costs remain below what the cable companies and satellite providers are paying to carry your station as part of the HD packages they offer.&lt;br&gt;&lt;br&gt;That is a very niche business as you are limiting yourself to less than 1/2 the TV audience market for the next 7-10 years and further limiting yourself to those who pay for HD programming.&lt;br&gt;&lt;br&gt;Let\&#039;s hope you control your costs because I\&#039;d hate to miss bikini destinations.&lt;br&gt;&lt;br&gt;I agree with Maui.. \&quot;Personally, I can\&#039;t wait until the HD content is ample and compelling enough for me to pull the trigger on the HD set. Right now, it\&#039;s not there in my opinion\&quot;&lt;br&gt;&lt;br&gt;BTW. My local NBC broadcasts only in HD on Dish Network. So the image does not appear \&quot;letter box\&quot; style or distorted, but during commercials text is cut off as well as the H in HD during the show.&lt;br&gt;&lt;br&gt;&lt;br&gt;]]></description>
		<content:encoded><![CDATA[<p>Yes Mark you are right.  HDNet only films and broadcasts in HD 1080i.  So we are all hoping that your costs remain below what the cable companies and satellite providers are paying to carry your station as part of the HD packages they offer.</p>
<p>That is a very niche business as you are limiting yourself to less than 1/2 the TV audience market for the next 7-10 years and further limiting yourself to those who pay for HD programming.</p>
<p>Let\&#8217;s hope you control your costs because I\&#8217;d hate to miss bikini destinations.</p>
<p>I agree with Maui.. \&#8221;Personally, I can\&#8217;t wait until the HD content is ample and compelling enough for me to pull the trigger on the HD set. Right now, it\&#8217;s not there in my opinion\&#8221;</p>
<p>BTW. My local NBC broadcasts only in HD on Dish Network. So the image does not appear \&#8221;letter box\&#8221; style or distorted, but during commercials text is cut off as well as the H in HD during the show.</p>
<p></p>
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		<title>By: RLC</title>
		<link>http://blogmaverick.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29520</link>
		<dc:creator><![CDATA[RLC]]></dc:creator>
		<pubDate>Tue, 27 Feb 2007 13:57:16 +0000</pubDate>
		<guid isPermaLink="false">http://blogmaverick.wordpress.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29520</guid>
		<description><![CDATA[As I have recently purchased and connected a new HDTV, I have become very aware of the shortcomings of the current state of HD programming. Besides the great sports coverage (Go Wizards! Go Agent Zero!)  I have found the lack of original HD only content really disappointing. Yes I have HDNET, Discovery HD, and National Geographic HD, but that doesnt make it worth the extra $10 a month on top of what I am already paying. Sure, on could say that we are investing in the future of tv, and I agree to a certain extent. My question is, when will that future be a reality? 2 years? 5years? 10 years? I know the FCC has mandated 2009, but until the analog signals are deactivated broadcasters will still pander to whichever has the higher rating score. After all, its all about the Benjamins. &lt;br&gt;&lt;br&gt;One aspect of this conversation I think needs some discussion is how will the gaming industry affect this and vice versa? With the advent of HD gaming on Xbox 360 and Playstation 3 gaining an ever-growing user base what role will it play in the push toward HD only programming? &lt;br&gt;&lt;br&gt;I think it will accelerate the timeline quite a bit and allow the younger generations to dictate what will be on tv in the not-so-distant future. &lt;br&gt;&lt;br&gt;Thank you, and keep up the good work Mr. Cuban.]]></description>
		<content:encoded><![CDATA[<p>As I have recently purchased and connected a new HDTV, I have become very aware of the shortcomings of the current state of HD programming. Besides the great sports coverage (Go Wizards! Go Agent Zero!)  I have found the lack of original HD only content really disappointing. Yes I have HDNET, Discovery HD, and National Geographic HD, but that doesnt make it worth the extra $10 a month on top of what I am already paying. Sure, on could say that we are investing in the future of tv, and I agree to a certain extent. My question is, when will that future be a reality? 2 years? 5years? 10 years? I know the FCC has mandated 2009, but until the analog signals are deactivated broadcasters will still pander to whichever has the higher rating score. After all, its all about the Benjamins. </p>
<p>One aspect of this conversation I think needs some discussion is how will the gaming industry affect this and vice versa? With the advent of HD gaming on Xbox 360 and Playstation 3 gaining an ever-growing user base what role will it play in the push toward HD only programming? </p>
<p>I think it will accelerate the timeline quite a bit and allow the younger generations to dictate what will be on tv in the not-so-distant future. </p>
<p>Thank you, and keep up the good work Mr. Cuban.</p>
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		<title>By: Michael</title>
		<link>http://blogmaverick.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29519</link>
		<dc:creator><![CDATA[Michael]]></dc:creator>
		<pubDate>Tue, 27 Feb 2007 12:43:04 +0000</pubDate>
		<guid isPermaLink="false">http://blogmaverick.wordpress.com/2007/02/24/the-future-of-tv-programming-in-high-def-vs-for-high-def/#comment-29519</guid>
		<description><![CDATA[I\&#039;d like to repeat Mark at Comment #16, with this addition: iNHD is the HDNet-like channel (competitor?) I have on my Comcast system (Comcast being an investor). I cannot tell if it\&#039;s \&quot;HD FOR HD\&quot; but they do run programming in 1080i and the experience is fantastic. &lt;br&gt;&lt;br&gt;Side note: I have heard rumors that iNHD is going the way of the Dodo this Spring. &lt;br&gt;&lt;br&gt;I would also add NatGeo to the mix of great HD programming. I have spent many wintery weekends completely mezmerized -- NatGeo has great content with a very broad appeal, or at least broader than that of chopper enthusiasts.&lt;br&gt;&lt;br&gt;]]></description>
		<content:encoded><![CDATA[<p>I\&#8217;d like to repeat Mark at Comment #16, with this addition: iNHD is the HDNet-like channel (competitor?) I have on my Comcast system (Comcast being an investor). I cannot tell if it\&#8217;s \&#8221;HD FOR HD\&#8221; but they do run programming in 1080i and the experience is fantastic. </p>
<p>Side note: I have heard rumors that iNHD is going the way of the Dodo this Spring. </p>
<p>I would also add NatGeo to the mix of great HD programming. I have spent many wintery weekends completely mezmerized &#8212; NatGeo has great content with a very broad appeal, or at least broader than that of chopper enthusiasts.</p>
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