Back in the day. About 2000 to be somewhat precise, the biggest day part for listening to audio or watching video online was from 11am to 4pm for each time zone. In otherwords, more people went to broadcast.com for audio and video during work hours than any other part of the day.
I was curious if this had changed at all.
My guess was that it had changed some. That the biggest change in habit was people getting online after dinner in order to check their email and while they were there, hunt down links that people had sent them, read blogs, search for stuff, watch video. Basically random stuff that killed time.
I was also curious to see if online video had yet become “TV”. Were people using it as a primary entertainment source ? As an alternative to TV ?. Given that time spent watching TV per household was up in 2006 over 2005, I didnt expect that they were, but I wanted to find out.
So i turned to the very fine folks over at Comscore.com. Andrew Lipsman and Jonathan Freedman are the experts in researching these types of online issues and they came through with flying colors. Less than 48 hour turnaround for a breakdown for home and office viewing by daypart.
As it turns out, based on data for January of 2007, the more things change, the more they stay the same.
When do more people watch online video than any other time ? From 10am to 5pm, mon to fri. Thats when 30pct of all online video viewing takes place. If you want to go a little earlier, for those that get to work early, add another 7pct. So that 37pct of all online viewing activity takes place from 7am to 5pm. Or put another way, about 50pct of all video viewing during WEEKDAYS (as opposed to 37pct for the entire week) happens from 7am to 5pm. Thats a big number.
The next biggest viewing activity came just as I expected, after work hours. From 5pm to 8pm is when 14pct of all online viewing activity takes place.
What percentage of people watch video on the internet during some part of the prime time TV hours during the week ?
12pct. On the weekends, that falls to 6pct.
At this point some might expect the argument about the impact, lack there of, or growing adoption trends, or whatever else could be extrapolated from this. Not me.
Content owners , particularly those serving content from their own websites, or getting reports from vendors serving video for them already are seeing these trends. They know when their content is most watched.
Which is exactly why the big networks are streaming full TV shows. They know that most people watch them at work or at home during the weekday. When it has minimal impact on their viewership and ad sales. If they were really smart, they would turn off the streams in the evenings.
I think some smart videohosting company is going to create a licensing agreement that allows the content owner not only to share revenues, but to determine what time videos can or can not be watched. Some smart advertising sales force is going to price their advertising around video based on the day part as well.
All the stuff we were doing at broadcast.com in 2000. The more things change, the more they stay the same.
I am one consumer who loves streaming video over the Internet as an alternative to watching network TV…I can\’t wait for other networks to follow ABC\’s lead in broadcasting primetime shows over their websites. The problem is when I would try to watch streaming video during peak evening hours (7-9PM), the streams freeze, literally every time I have Comcast high speed Internet). So, is the broadband infrastructure in place today robust enough to handle 50%? A contact at TiVo told me the infrastructure today is not adequate to handle it. Is this true? But that\’s not the main reason why most consumers still watch T.V. during peak hours – it\’s what we do. I\’ve heard the average American spends 5 hours a day watching T.V. I bet DVRs are a bigger threat to ad revenue than is streaming video.
Anyway, I called Comcast and they\’re in no rush to add new nodes in my area (S.F.) to resolve this issue. So, if I stream that episode of Grey\’s Anatomy I missed last night, I\’ll do it during off-peak hours (nothing like McDreamy with my Sat. morning coffee!) Another solution is Apple TV, which is the beginning of bridging streaming video to my 40\” HDTV. I bought Apple TV primarily to view/show my digital photographs on my HDTV, but I am willing to pay $2 to download a show versus the inevitable freezing of the stream if I want to watch video during peak Internet evening hours.
Comment by Ingrid -
People watch online video, because it interest and fun. When man working he get tired and wish to relax, and online video help him.
Comment by Kira -
That would just be annoying. If they were to control the times you could watch, it would affect people who don\’t get that channel anyway. If you block out episodes of House while the newest episode of House is on, what\’s gained? Even the people who have the choice between tv and free streaming would still go to the tv, because the newest episode wouldn\’t be online. Not being able to watch FOX on the internet at a given time is not likely to make me go over to the tv and watch NBC at that moment. FOX is better off keeping me at their website than sitting in limbo. I don\’t think controlling time would be as helpful to them as you think.
Comment by tdmov -
evden eve nakliyat
Comment by evden eve nakliyat -
Very interesting statistics, personally I have recently abandoned all broadcast TV and replaced it with internet-based video only.
Comment by D. from Weston, MA -
I\’m with Matt and Tom who posted earlier…the numbers don\’t seem impressive to me. Maybe it\’s just because we don\’t have the entire set of numbers in front of us…but this is what doesn\’t add up to me:
63% of viewing occurs during waking hours, Monday through Friday (37% + 14% + 12%). Put another way…63% of viewing occurs during 71.4% of our weekly waking hours. The other 37% occurs during the other 28.6% of our waking hours (time most spend on stuff largely away from computers…shopping, errands, yard-work, family time, going out to eat, etc.) plus our general sleeping hours.
This isn\’t overly impressive, even when taking into account a certain percentage of the population that lives non-standard hours. It feels like we\’re missing a key part of the data. If anything it tells me that internet video is a \”whenever, wherever\” medium and not a \”destination\” medium.
I\’d be interested in seeing when during the week internet video has its largest viewership. Monday when people are still trying to leave the weekend behind and get into the flow of the week? Or Friday when they\’re trying to kill time before starting their weekend?
Comment by Dave -
I am addicted to YouTube. I bought a 42 inch LCD about a month ago…the HD is awesome and I can\’t wait for the NBA playoffs…but I watch youtube and check websites (equitygreen.com)more than I watch my brand new TV right now…it is crazy. Keep it real Mark!
Comment by Garrett -
Hey Mark.
Are we factoring in the kids that come home from school and watch videos? I mean, it seems that the time that kids would engage in online video-watching the most would be from 2:30-5, when their parents aren\’t home, especially if there is only one computer in the house.
Also, college students also probably represent a large portion of online video-watchers, regardless of the hours, especially with \”viral videos\” (the videos that get spread around by e-mails and integrate themselves quickly into pop culture), for which ther are a growing number of college courses designed to teach. These also don\’t violate copyright laws due to the fact that they are often created for the purpose of that sort of spreading. .
Comment by tom -
I believe we will continue to see another shift in this area – the type of material viewed being more user created (say around 50 percent) and more interactivity where viewers will be responding and sharing their own work.
Comment by Mark Spivey -
Television networks have been incredibly slow to provide easy VOD access to their shows. Whatever the reasons, they\’ve left incredible money on the table over the past decade. At this point, the entire primetime schedules of the major networks and cablers should be easily accessible via downloads, satellite, cable and TiVo.
The partial acceptance of downloads by networks suggests they\’ve learned something from the music industry\’s pratfalls, as have the Hollywood majors.
Comment by Glenn -
I suppose that it\’s really not a surprise. Isn\’t e-commerce the same way? Most people do most of their online shopping during working hours. Nobody has time work – they are all too busy watching videos and shopping!
Comment by Short Ideas -
I think there will always be the most views during work/school hours. It would be interested if this was divided up into different age groups though. I\’m sure there are a lot of young kids who spend there Friday and Saturday nights surfing YouTube. It would also be interesting to find out the percentage of senior citizens that are actually \”down\” with the whole viral movement as well. All I know is, we try to help spread the online video love here.
Comment by Brian Laesch -
Back in 2000, most of the folks I knew had 56K in their house – so they didn\’t want to tie up the line with a streaming feed – and i remember how AOL would kick me out after a few hours.
Comment by Joe Corey -
Thanks Mark,
Good information…unfortunately I seem to be online all the time. Especially from 6-8pm when I like to check blogs…I work from home, so the day is spent online as well diong more work oriented things. keep it coming
Comment by J Sandifer -
I think what people are failing to realize is that people sleep. So for 8 hours a day on average, no video watching is taking place. That leaves 16 hours of which 10 are spent working, and the other 6 are usually spent with family.
I am going to assume that Mr Cuban was dealing with functional time (non-sleeping time) when setting his perameters. If 37% of viewing takes place in 63% of the time a person is awake, that seems like a decent number to me.
The really sad thing is that this just proves what employers think…unproductive employees flood the market place!
Comment by Kristin -
Mark,
I think one of reasons you are successful is that you always manage to look at things differently from others. You don\’t embrace \”group think.\”
I enjoy all your posts and the reader comments that follow. Keep up your good work.
Comment by KindAndThoughtful -
No research is needed to predict what the results are going to be like. You can take any website, with or without videos, and 99 times out of 100 the most activity will happen during business hours. Why? Because people at work sit in front of their computers for 8 hours, and when they take a break, they browse the internet (and watch videos). Not everyone comes home from work and hops online. A lot of people do, but the number of people who are online after work is smaller then the number of people online during business hours. I am one of those people who spends a lot of time online after work, but I would never watch TV episodes on my computer, even if I could watch every HBO show for free online, it\’s just not worth it for me. If a clip is longer than 5-10 minutes, I won\’t watch it, period. I like to watch my big screen TV while laying on the sofa, and I suspect there are a lot of people like that. I also like to watch TV while eating dinner, and I am not going to eat my dinner in front of a computer.
Comment by Ray -
These are *very* suspicious numbers. Note that Mark keeps changing the type of data he is describing:
Mon-Fri 10-5
30% (OF ALL WEEK)
Mon-Fri 7-5:
37% (OF ALL WEEK)
Mon-Fri 7-5:
50% (OF ALL *WEEKDAY*)
Mon-Fri 5-8:
14% (OF ALL WEEK)
Percentage OF PEOPLE who watch video during prime time:
12% Mon-Fri
6% Sat-Sun
First of all, this final % could mean anything, since we have nothing to compare it to. If it were the case that only 12% of all people watched video on the Internet PERIOD, then you could say that *100%* of them watch during prime time during the week!! We don\’t know without the rest of the data. So let\’s just ignore that one.
One useful bit of information that you can get from Mark\’s numbers is that 50% of all weekday viewing happens from 7-5. Maybe I\’m just old fashioned, but don\’t people sleep from around 11-7? If so, the percent is probably negligible during that time period. Let\’s say 10%. That would mean that **40%** of weekday online video watching occurs from 5 to 11!
Here\’s another way to change his oranges into apples, for the purpose of comparison: If 37% of all week equals 50% of weekday viewing (his conversion), then 14% of all week (the weekday 5-8 statistic he cited) equals about 19% of all weekday viewing. That means that 69% (50 + 19) of the online video watching for the week occurs from 7 a.m. to 8 p.m. Assuming, again, 10% viewing during sleeping hours, that means that **21% **(100 – (69 + 10)) of viewing happens from 8 p.m. to 11 p.m. One-fifth of viewing during one-eighth of the day! That\’s a big number! Moreover, this is at a rate much higher than the average for the rest of the day (though I would be pulling a Mark if I didn\’t mention that it is about exactly the same as the average for the 10-5 period… roughly 7% per hour).
So, careful with these numbers. A few too many readers accepted the conclusions to quickly.
Comment by Kevin -
While the numbers show that basically, people are watching the same amount of online video during work hours as home hours, what is the significance of the fact that, at work, people should be working. Clearly, when at home and with full control over choice of activity its easier to watch video than at work when one would be expected to be doing things other than watching online video. In spite of projects and deadlines, co-workers and bosses possibly catching people slacking off, they still find it important enough to risk that in order to view online video. Watching video at work has a higher potential \”cost,\” yet its done in equal amounts anyway. Additionally, how many people cannot access video at all during work hours — whether because of firewalls or a job that doesn\’t include sitting in front of a PC for 8 hours a day? Again that hides the overall impact of those who are able to do so.
Comment by Benjy -
We\’re a niche network streaming made-for TV and made-for-our-network content. Our viewership is 99.99% women. (We don\’t even bother asking in surveys.) What\’s interesting about our site is that our viewers are coming for a reason, to learn more about their passion, quilting.
There is a lot of entertainment-type video content out there. What\’s interesting are sites that aggregate a special interest group and create new content for the audience, rather than just airing television content. This surely is the future–and fascinating!
Yup, our observations match Comscore\’s report. We always see a jump in viewership at 8AM, hits a spike at noon to 1, then levels down after 5 through the evening hours.
BTW, our viewers stick around awhile: Web Trends reported one hour and 28 minutes for an average!
Also interesting is the opportunity for different lengths of programming the internet opens the door for. Our viewers like shorter shows if the content warrants.
Comment by Jodie Davis -
Numbers can say whatever you want them to say;
– \”They came through with flying colors\”
– Does that mean, they made them say what you want?
– Rbowles, just poking fun.
Comment by Pallet Rack -
We financed a small indies PA spend – basically a loan to get the foreign distribution contract. Film was made offshore. Movie is in midst of re-edit and wont be done for another 4 to 8 weeks. We just found the film posted on Youtube. This will cause us substantial damage, likely and we wish to pursue action. Is Viacom going class action?
Comment by George Robertson -
That is interesting. I\’m curious as to what percentage of broadband users are watching internet video. Also, you answered this but I was hoping that the 10a-5p watchers were stay at home Mom\’s and singles. What the crap? Who\’s watching that much video at work and was is the average time spent viewing?
Comment by Bill Hampton -
Very interesting….As we know people are creatures of habit. As a consumer, I find myself watching streaming video only during the day and rarely at night. (of course not during selling time). At night, I tend to watch my HDTV rather than stare at a small laptop screen. The point is about the quality of the content. During the day, my computer is the best quality I will get, at night I prefer the higher quality of my TV.
I think the revenue model is not on determining when people can or cannot watch content, but rather how they do. Once the IPTV folks get it together, the line between broadcast content and streamed content will actually blur.
Comment by Robert Davidman -
Paul – corporate pipes are bigger? I have a 20Mb/5Mb FIOS line at home that I share with nobody. At work I have a single T1 that I share with 30 people. That\’s a small office, but I\’ve worked at plenty of larger places that don\’t have anything close to 20Mb of bandwidth or even then 8Mb I used to get with cable. Watching videos on YouTube during the day sucks for me so I bookmark anything I may want to see and watch it at home where I can stream fast enough to start watching right away. At work I have to allow it to completely download in the background if I want to watch it without hiccups.
Comment by Brad -
Blyx – How can you assume 30% is the largest number when he didn\’t even give us any others? We all know the traffic is lower during the overnight in the US so another block in the day may have a higher viewing percentage, but he failed to mention that. Also, he is basing his assumptions on his experiences from broadcast.com. I don\’t know about you, but almost everywhere I have worked has had horrible radio reception. Many people listen to the radio (music or talk) while they work and many employers have no problem with that since you can still work since you\’re not watching anything. In 2000 the amount of video being watched was minimal.
Comment by Brad -
Now, I need to go to Youtube.com everyday in the morning!
Comment by Maria -
At work we monitor them because it is part of our jobs – but for relaxation, it is great doing nostalgia during the quiet, wee hours of the mornings on the weekends.
It sort of makes the videos come alive.
Comment by security -
I think everyone here is missing an important data point: corporate pipes are FAR larger than residential.
In other words, I can watch a TV show via my corporate network basically in real time, while at home I can\’t. I think there\’s an argument to be made that until residential bandwidth approaches T1 speeds it will be difficult to accurately interpolate the types of data points that Mark has listed above.
Comment by Paul -
Brad, you\’re missing the point. if 30% is the biggest single number, then it affirms the original point. It\’s not so much the size of the number, but the fact that the biggest number is happening during work hours, which affirms the notion that internet video is either not a viable replacement for traditionally delivered visual content at the current time, or indicates that viewers in general consider it a different aspect, complete with different consumption habits, which in and of themselves deserve further analysis.
Again, I could be a million times wrong so take the foregoing with a spoon of salt.
Comment by blyx -
I really don\’t think there are too many people watching prime time TV shows during the work day. I live in a pretty relaxed work environment where people can be found watching ESPNews or SportsCenter at all hours, and I have a hard time watching, say Friday Night Lights or 24. Part of it is the time commitment. I can\’t watch a 5-minute snippet. That\’s why I\’m more likely to watch something from Google-Youtube than from a prime time channel.
I do have MLB.tv and watch Cubs games (not even my favorite team) all summer long.
Comment by Dave L. -
But it\’s not 50% during the work day. It\’s only 30%.
Comment by Brad -
I think YouTube should realy watch out and they should take the copyright serius
Comment by franky -
I think the numbers are possibly being misinterpreted.
if i read correctly, what is being said is that 50% of online viewing is happening during weekday work hours.
these numbers are being looked at through the lense of television, i.e. where the SIZE of the viewing audience is important.
to give an example – in television – getting 30 million of a potential audience of about 225 million is important if that is the biggest audience watching one thing at a time.
It\’s like a curve in school. The highest grade sometimes determines everything else, even if it deviates far from the actual 100%.
So in this sense, the nubmer 50% of views happening during work hours during the work week because it means that the remaining 50% is spread out over the rest of hte day, which means that that big number indicates what is currently the norm for online viewing as relates to advertising dollars and/or assessing trends.
To put it another way, if one considers a film blockbuster a 100 million dollar grossing movie, andthe average movie ticket retails for about 7 dollars and change in the US, then you\’re getting about 14 million tickets sold. that doesn\’t seem like a large number when the population is 300 million, and the moviegoing population is probably about 235-250 million. But it is a large number when considering how infrequenlt that threshold is broken relative to the number of films released wide in the US.
In short, all things are relative and dependent on the lense through which you view them.
Then again, I might be a million times wrong and I\’m not interested in any flaming war, so let\’s not start. Just interested in adding to the discussion.
Comment by blyx -
Did you actually pay money for this information? If only 30% of the viewing is happening from 10am-5pm (which is 29.2% of the hours of the day) then that must not be the most popular segment of the day. How did you read it any differently? You second set of data disproves your point even more by saying that 37% of the viewing happens in 41.7% of the day. You have clearly shown that most viewing (but not by much) is actually done outside of the typical work hours.
Comment by Brad -
I think most people are just starting to watch a lot of video online, with TV shows available now and that sort of thing. A lot of what was available before was just Youtube blooper type stuff. But as sports hilights and that type of thing becomes more prevalent, it will take an even stronger foothold.
Comment by maui -
mark – your audio/video viewing observations from 2000ish are basically the same as they are now — viewing patterns for the most part have not changed. we hosted at least a few servers for broadcast.com (mostly radio stations) and the stats we saw back then are still what we see today, although the content is slightly different.
Comment by Jordan Blum -
The numbers don\’t surprise me, [on When do people watch Online Video] I guess it might be interesting to know the trend and how it will change over time.
The comments already posted do bring up some interesting issues. I disagree with superdavemany homes with a working computer that is Tivo Like trumps just a regular TV or even an Hdtv unit. The trick is getting two or three TV tuner cards in the box working and using the software to in effect have a Super-Tivo. Now you are talking! The average consumer will flock to this solutionparticularly when they can drop those high Tvio monthly fees.
Mathew talks about watching long videos on a small box or in a browser well Ive got news for you, you dont have to. About 3 or 4 weeks ago I was desperate. 24 was a two-hour episode and it was Monday and the next episode was coming up in about 52 minutes. Our two-hour episode from the week earlier had been captured on my VCR but only the first hour not the second. On the long shot that the Internet would come to the rescue I surfed the web and found the episode for $1.99. A Buck + .99 I can do that. I downloaded the episode in one large file and it was ready for viewing by the first commercial break in Heros.
In my wildest dreams I would not have expected the source and would not, even now give them a blanket recommendation. It was AOL! It gets even better. It was in HD. Or at least what was close enough for me. And it played great, full screen on the download computer, and a burned copy worked on another computerGreat sound, Great picture, HD and. No commercials!
Mark is a great guy, I just hope that AOL doesnt read his blog and muck up a good thing.
Comment by Nick Jones -
I think that networks will never take advantage of the internet until they stop seeing it as a threat and start seeing it as an opportunity.
I like some of the things NBC is doing with \”Heroes\”, with the ability to download episodes after they show on T.V., blogs from the actors, comic books to go along with show…Nice stuff.
Comment by Josh -
The day part billing just won\’t work. Why make ad buying and monitoring more complicated? People will just find their way around it. Plus, how time critical are the downloads?
Billing by audience type, getting closer to personalization, will eventually win out and in the meantime you will see more creative uses of product placement and ad banners running along edges of frames.
The two items I think are worth noting is that women make up 90% of daytime viewing of broadcast/cable and kids are downloading what they want to watch when they want – until to you break down your viewership by genre – ad buying and sponsorship will continue to be managed loosely and not taken too seriously.
Drop in some sidebar chat to run along the video and change the experience – mash it up a bit
Comment by MRHoffman -
I was pleasantly surprised to see major networks take advantage of the growth in broadband access by streaming the current episodes. The extra touches they get cost very little and will go a far way in solidifying their viewer base. My question to them, \’what took you so long?!\’ Sure you can Tivo it, but as the numbers support, people are catching up on videos during working hours (I bet corp. america loves that!)
Comment by Tim S -
Hey Mark, Its back to the snack vs. the meal thing. Watching something on your PC isnt the same as kicking back on the sofa with someone and having your feet up watching the big screen. If there is something cool on TV you can always go back to the PC. And if you are going to watch a game somewhere its a no brainer on which one to view it on. UM Lets see, should I watch YouTube or kick back on the sofa and watch the big screen? One of the biggest annoyances while necessary is the advertising,either on TV or those popups on the PC.Not to sound too lazy but there is a little more effort to having to go on a PC and type things and go through web pages then it is to just click that magic remote.Until you can get all your info from online to your 48 inch in your living room and its as convenient to change the viewing until virtual Orville Redenbocker gets done with his pitch,its got a long way to go. I guess you can drag the sofa into the office though but that gets a little taxing. lol. I would suspect that veiwing goes down on both media sources when the weather gets nicer too.TV still holds all the aces when it comes to comfort and ease.Thanks for the thoughts
Comment by Frankie from Lawnside -
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Comment by Matthew Collier -
I was a little surprised by your numbers, Mark, but then that\’s because ever since I began working in Internet Marketing and SEO, my time spent online increased drastically and I now look for the latest and the greatest websites, blogs, videos, and applications from 8am to 10pm (with breaks, of course).
I love that at least some networks have made their prime time shows accessible to the public. I don\’t have TiVo, so it\’s great to be able to have a life and then come back and catch up on my shows when I want.
It is highly unlikely that networks will ever restrict online show viewing during prime time hours. It\’s a usability nightmare, first of all. Second, chances are they won\’t lose television viewers to online except in the rare instance where someone wants to catch up on the show before watching the latest episode. In all conceivable instances, making the shows available 24/7 is good business. It encourages all to come and see what\’s great about a networks programming. It only builds momentum.
Comment by DanielthePoet -
I think the main reason for this trend is the online content is not scheduled or scripted. The majority of people watch television in order to somewhat veg out, they want scheduled programming that requires very little searching or skipping around from clip to clip. Until the online video community incorporates some of these aspects in their long term plan, I doubt we will see that much of a change.
Comment by Will Broyles -
I\’m with Matt here. 37% of viewing takes place in 41% of the day (7-5 is 41%). So 63% of video viewing takes place in the other 59% of the day.
What this tells me is that video viewing happens all day, probably all over the world too.
These numbers just aren\’t significant enough to say anything other than: some people watch videos.
Comment by Tom Fakes -
Maybe I\’m missing something here, but I\’m confused. You say that 37% of online viewing activity takes place from 7AM-5PM. Then you say that that is a big number. Is it really?
That number seems smaller than I would expect. Let\’s assume the average person is awake for 18 hours a day. That means you have 37% of online viewing during the 10 hours from 7AM-5PM. That leaves 63% of viewing in the other 8 hours. So unless I\’m missing something here, that means people are viewing almost 2/3 of their videos from the time they get off work until they go to sleep. What gives?
Comment by Matt -
I\’d like to see what types of videos are watched. I know they are mostly copyright violation material, but I\’d like to see how long the clips are. Watching long videos in a tiny box in your browser doesn\’t seem like something I\’d want to ever do. The only online videos I watch are The 9 (part of yahoo) and a couple of user generated shows on Youtube. Nothing more than 5 minutes in length. And yes, it is usually during work (but don\’t tell my boss that!).
Comment by Matthew -
edit: I meant to say FOX again, not NBC.
Comment by Shan -
That would just be annoying. If they were to control the times you could watch, it would affect people who don\’t get that channel anyway. If you block out episodes of House while the newest episode of House is on, what\’s gained? Even the people who have the choice between tv and free streaming would still go to the tv, because the newest episode wouldn\’t be online. Not being able to watch FOX on the internet at a given time is not likely to make me go over to the tv and watch NBC at that moment. FOX is better off keeping me at their website than sitting in limbo. I don\’t think controlling time would be as helpful to them as you think.
Comment by Shan -
Thats interesting to see.
So most are viewing from work. With the further popularization of services and tools like \”websense\” i wonder how long those trends will stay that way.
Comment by Mike Verinder -
This is an issue you hinted at in previous posts but you had not addressed directly. I have to say i\’m a little surprised by the numbers you quoted. It\’s humbling to me because I certainly fall outside that 50% but the first rule of statistics is that one person does not make a trend. I don\’t think the computer will ever be the main entertainment center but I do think that video on demand is going to eventually eclipse the current TV paradigm.
My generation has grown up making our own radio stations with Ipods and and creating our own TV stations with TIVOs. We want content on our own terms.
Comment by superdave -