Comments on: Internet Video vs DVRs Advertising and Measuring Online Video

By: Christopher

Christopher — Tue, 24 Jul 2007 01:50:11 +0000

May be due to their dislike.

By: Robert Barnes

Robert Barnes — Fri, 13 Jul 2007 15:56:37 +0000

Mark,
I have heard that you are working on a promotional arrangement between you and a company in Japan that makes high-tech toilet seats. I think it is a great idea. I lived in Japan for three years and we are way behind the power curve in that arena.

I have a product that I am trying to sell in America. You can view the product at http://www.softseat.biz The product is also \”bathroom\” related. The main problem I have had is overcoming Americans reluctance to talk in an adult manner about the bathroom.

I would like to partner with you on promoting my product. Contact me at your earliest convenience.

By: Wendy

Wendy — Thu, 28 Jun 2007 01:26:05 +0000

The best form of marketing is word of mouth people are so out of tune with commercials today. Downloading video will soon be the norm like buying DVDs today downloading will be tommorrows.

By: real estate brisbane

real estate brisbane — Sun, 24 Jun 2007 22:28:58 +0000

Re: Don\’s Following Remarks:

9. Advertising has always been sold on the basis of \”time slots\” in TV and radio, or \”position\” in newspapers and magazines. Audience demographics is the major factor in all advertising mediums.

The Internet turns all the normal advertising factors on their head. On demand Internet viewers have no concept of time slots. Position on the page is not as important as relevence to the content of the page.

The Internet is the only advertising medium that has real verifiable viewer statistics. Every other advertising medium is using statistical extrapolations of very sketchy data to guess at the size and demographic of the viewing audience.

Don congratulations!! – finally someone who is right on the money.

I have been working privately with large firms in Australia constructing online advertising campaigns for roughly 2 years and you\’d be surprised at how naive some of the top execs are when it comes to advertising on the internet. (Although this may be somewhat skewed as many of the clients I deal with here in Brisbane are 60+ aged real estate agents whose affiliation with technology is as close as Elton John is to a woman).

Unlike many online marketing firms, instead of taking advantage of their naivity I choose to educate my clients on the most effective ways of targeting their demograhic online.

As you so rightly pointed out, the biggest advantage the internet has over its fellow advertising mediums is the ability to report back to the advertiser in depth stastics associated with their respective campaign(s).

In regards to \”Internet Video vs DVRs\” – as the online market in Australia is always a couple of years behind our US counterparts , I look forward to this being a relevant issue for us in roughly 2010!

Cheers,
Peter

By: Mary Price

Mary Price — Fri, 22 Jun 2007 07:59:36 +0000

But do people watch the commercial when they watch a program \”post-live?\” I don\’t. Do people watch the commercial when viewing a program live? Depends on the creative. Nielsen TV ratings are not science.

By: Adam Jackson

Adam Jackson — Thu, 21 Jun 2007 02:13:33 +0000

Great post. I find it very interesting how the content owners and advertisers are getting what they want (don\'t count commercial skipping, do count DVR replays, do count online exposure). It makes me feel like TV will continue to progress from a technological and usability standpoint. I\'m still waiting for the device I can consume primetime TV, YouTube and other online-only content, plus my own video all in one device, WITHOUT a computer.

Some thoughts on what that might look like and who might do just that in the next year:

http://www.jacksonfound.com/2007/06/20/still-watching-tv-from-the-couch-but-with-content-owners-distributors-being-paid-differently/

By: Matt

Matt — Thu, 14 Jun 2007 11:54:40 +0000

\”Internet is the ultimate DVR for video\”

That is only one feature of online video, and a limited one of that. Internet video 10 years from now will make the DVR look like an 8-track.

By: Melissa

Melissa — Tue, 12 Jun 2007 02:03:37 +0000

Yes! but do you have any guesses?

By: Some Guy

Some Guy — Sun, 10 Jun 2007 03:48:36 +0000

The main difference with internet video is the delivery cost. In broadcast, delivery is cheap so we can talk about statistics and advertising, in Internet video, the delivery cost is so high that we need a better solution to pay for it (targeted ads, subscription etc.).

By: Dave Dugdale

Dave Dugdale — Fri, 08 Jun 2007 10:53:23 +0000

I sort of agree that the \”Internet is the ultimate DVR for video\”, but I gotta think that this is still years away (maybe 4) before the computer replaces the DVR in many houses.