Comments on: Measuring simultaneous internet viewers P2

By: ali gumus

ali gumus — Tue, 09 Oct 2007 23:57:44 +0000

Prekle.Com

By: laminate flooring

laminate flooring — Tue, 12 Jun 2007 07:04:23 +0000

I suppose it\’s too much adv. over the internet

By: Justin Madison

Justin Madison — Tue, 12 Jun 2007 00:38:33 +0000

As always the devil is in the details. The example you gave of a live broadcast does not translate as well into the realm of on-demand content. I certainly understand where you are coming from and would like to add some additional comments.

If advertisers are asking for a run of network ad but then simultaneous viewers makes more sense. If the advertiser is looking for a specific demo or wants to buy a property, like news sports or entertainment, then total simos might not mean as much.

If I were an advertiser I would want to understand the total number of unique viewers and volume of traffic a site sees per some time increment .. say per day or week. I dont think this has to be simultaneous as in the live broadcasting world. For most purposes you could live with a day or even a week. If I am buying a subset of traffic then I want data for the subset and the total. You can throw in total capacity to round out the info.

One of the most abused aspects of internet advertising today the frequency of ad views per user. Do you remember the PSAs we had in the early days? People were so sick of seeing the ads that they called said they would never support the groups again if they had to see the ad one more time. If a site only has a few unique ad spots this can be a real problem.

By: marx

marx — Mon, 11 Jun 2007 23:12:13 +0000

mark,

i see ur point but i work in the online video biz and what you are asking will not happen anytime soon. 3 reasons:

1. $ - this is the only way to show mass dist and demand the cpm\'s at this point.
2. media buyers have no idea what you just wrote. so how can they ask for something they dont understand
3. why should we hold our industry to standards that tv cant hold itself too. i have to think if the web 1.0 guys (banners) could do it all over again they would not have painted the web into this corner of stats, stats, stats and focused on the brand impression like tv.

overall we need to help marketers take baby steps bc it is fun for us (web junkies) to have this convo but i am still trying to explain to people why not to buy a myspace homepage takeover for 500k and call it innovative web marketing. and those f#$%ing brand profile pages...give me a break.

this is the world we live in. as a matter of fact if u ever want to start a real digital agency give me a call. thats where u need to start.

marx.

By: Ghost of Tom Joad

Ghost of Tom Joad — Mon, 11 Jun 2007 13:25:23 +0000

I know it is OT, but I just heard that Genarlow Wilson\’s sentence has been commuted. I think Mark would be happy knowing that.

By: The Big Fez

The Big Fez — Mon, 11 Jun 2007 13:05:52 +0000

I think the numbers should be used together, but the weight should be on the number of simuls. If your site isn\’t popular, it doesn\’t matter how many simuls it could support. But even non-popular sites can get a surge of viewers via Digg, Slashdot, or BoingBoing. As bandwidth costs continue to decrease, everyone will be able to host their own videos with little to no cost to them. YouTube is like the Geocities of today- it does the hosting because it is cheap and easy to use. Soon, this won\’t matter and they will disappear into Internets History.

By: Christopher

Christopher — Mon, 11 Jun 2007 01:16:40 +0000

But the thing is that it may likes the other peoples too. Any guess why??

By: Jordan Young

Jordan Young — Sun, 10 Jun 2007 22:58:52 +0000

Does this site look familiar mark?

http://web.archive.org/web/19990208021642/http://www2.broadcast.com/

By: Ruby on Rails examples

Ruby on Rails examples — Sun, 10 Jun 2007 22:49:32 +0000

I do not agree with Mark regarding video streaming, I really believe that people stream videos a lot.

By: lee normandin, florida

lee normandin, florida — Sun, 10 Jun 2007 12:12:08 +0000

how about a show based on true facts starting a young girl with poli sci background that is amased at bush\’s popularity right after 9/11, than starts an internet revolution late 2002 begining with cheney, rumsfeld, ashcroft, bush and powel. no one would listen to her please, but now the world does because of her. believe missing e-mails content are based on her theories which must have alarmed gop and they all ended up being true. what is common knowledge. so much more but ca\’t disclose all here. how one person alone, and not a party, is responsible for the whole country\’s political changes…if interested e-mail lnorm1@bellsouth.net