Thanx.

With that said, I have a few ideas I\’d like to float, but first we need to look at the target audiences for movies:

1. 1st Run Movie Goers (those who see a movie when it first hits theaters)

2. 2nd Run Movie Goers (those who wait for lower ticket prices and/or potentially less crowded theaters)

3. Renters (those who rent from Netflix, Blockbuster, Family Video, Pay-Per-View, etc.)

4. Buyers (those who buy a movie without having previously seen it)

5. Pirates (those who pirate the movie through news groups, shareware, burning rented or borrowed DVDs, torrent sites, etc.)

Working backwards, I think we can all agree that Pirates have no intention of paying for a movie regardless of your incentive to see it in theaters.

As for Buyers, you would be better off providing a coupon for the soundtrack with their DVD purchase. This would be measurable and has the potential to boost soundtrack sales, which was the problem needing solving in the first place.

For renters, these consumers either lack the time to see a movie in theaters, the desire to pay high ticket prices, prefer a less crowded experience, or are actually deterred by the audience within the theater. The best ways to increase ticket sales here (and in general) would be to:

A. Reduce prices on tickets/food (a few weeks ago I took my girlfriend to the movie theater and ended up paying more for two tickets, two drinks and a large popcorn than I did at the sit down restaurant we had dinner at…where I had a t-bone steak by the way!)

B. Capping the age limit on specific theaters might help increase ticket sales. For instance, a movie has two showings at Cinemark. One for people under 21 and the other for those over 21. One of my personal gripes is sitting next to high school kids lacking the maturity to keep quiet during a movie. Problem solved with an over 21 theater.

With 1st and 2nd Run Movie Goers, I see two viable options:

1. Again, offer a coupon for the soundtrack to increase music sales or

2. Use a tie-in promotion to advertise a company outside of the movie, thereby reducing obsessive product placement. In other words, give ticket buyers a way to download the soundtrack at half price on Coca-Cola\’s website to increase soundtrack sales, while simultaneously reducing packaging and marketing costs (since the deal forces Coca-Cola to pay royalties on every download and this method of transfer has no packaging).

Just a few ideas to increase ticket and soundtrack sales. However, the only way to truly know what works is through testing and measurement.

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