I agree that \”What will you watch\” is the key. Motivation to watch/choose, while content should be the king, but; but delivery, availablity and quality are head and tails over content for the decision. Think about it…People drift towards what is easy to access and watch in mass numbers far more than searching hard and finding the program that suits them more times than not. Look at the Stats…It goes like this in human nature: 1. Access and avaialbility 2. Fad or not 3. Viewable and pleasing 4. content.

Granted desireable content can push the audience into the millions, but far more important for numbers of viewers is: Access and Availability. The problem is not the content. There is content avialable for easy viewing, of good nature, already from existing broadcast network feeds, and more appearing everyday. What has been missing for the masses to drift to watching the internet in masses has been as you mentioned in the past, network and technology limitations which make getting to, viewing and having higher quality content, (which viewers gather around and advertisers cling to), available over the WWW. Right now broadcasters are scrambling to get existing programming repurposed to the web. Many are doing it in action, but failing miserably in the quality and access department. Look at Oprah\’s webcasts on Mondays…piss poor quality like You Tube…popular show, but easy to get to and live… so Voila!…viewers….
Then there is March Madness webcasts…huge numers, but you puke on the quality…but again, easy to get to and view…
But now examine the Operation MySpace broadcast on March 10 from Kuwait…over 2 mill ind. viewers, 4.5 hours of \”Has Been\” entertainment, but easy to get to and use (Flash) and what about quality…Why the huge viewers here?…Did you see the ED(low HD) quality live braodcast? I watched the event over my cable connection, wireless router in my living room on full screen on my LCD montitor…Blown Away!If Kulabyte (company out of San Marcos) can do Live high quality, 2 pass VBR encoding and stream compliant to Flash players, now in VP6; then after NAB they say for H.264 Flash, then the world will change. Mac users and 99% of others (flash adoption) around the world have an easy-no hassle solution for Live high quality, even HD stream viewing over existing networks and programing, the world will change. I hope Adobe capatalizes on this makes it a top strategic effort this year for the company, if so Flash will slaughter Microsoft efforts again to get domination with silverlight (or was it Crackle, Sparckle, Sizzle or the others they tried before silverlight). I also heard that MTV and Viacom have purchased several encoding units this month from Kulabyte and plan to use them for the Nickelodean Kids Choice awards on March 29 and other live events. I heard ITV in Europe will begin using them for Formula 1 live events too. I saw the Operation My Space on a 42 inch HD LCD in my living room and it was Awesome! I will be waiting to see this March 29 event if MTV uses it for this.

I read dealbreaker, portfolio and a few others solely because you mentioned that you did previously. I\’m more informed because of it. Thanks.

Did you actually read this?

- Dima

The questions isn\’t how does a show, book, or movie connect?

The question is what is the best way to find out about things.
One answer is Mahalo. But the big answer is in my idea.

My idea has to do with finding the hot show, book, and movie in a very simple way that takes 3 clicks.

You Mr. AudioNet, would love this idea.

To answer the title question:
Yes. People will watch what you watch.
But only when you\’re in the media that day.

That is where my idea comes in.
Get a hold of me if you wanna know.

Best Regards,

Doug Osmond

Thanks for bringing up this issue. This is a fascinating topic. There is so much choice that it can be overwhelming, and I hear both appreciation and resentment regarding the filters through which our choices are strained. Mostly the frustration is over the difficulty of using the right words to find what you want. For music, comparisons with other artists or groups I like helps me choose from the variety of new choices. I tend to also listen to recommendations from people I respect, care about, or feel an affiliation with.

Cinda Hocking
Internal Energy Plus Consultant

GE is the 2nd largest corporation on the planet.

WHY? Obama is IN with the Nuclear Industry: Excelon Corp of Illinois has been one of his largest contributors from his entry into politics to the present. Excelon is the largest nuke operator on the planet;owns Con-Ed of NY; more nukes in Illinois than any other state.

GE, Westinghouse, Excelon & 3 consortiums of other companies are planning to build 29 new nuclear power plants. Their Wholly-Owned & Wholly Influenced \”News\” media are selling the Obama Product because Obama is in favor of Nukes.

In 2005 Obama Voted FOR the Cheney Energy Bill (H.R.6) which ENABLED the nuke industry to make its Plans to build 29 new nukes-by Guaranteeing Taxpayer Payback of any nuke loans that default. (No nukes were built for the past 30 years because the banks wouldn\’t loan the money – too risky)

Obama Voted FOR the Cheney Energy Bill-despite the fact the Congressional Budget Office rated the risk of default on the nuke loans at 50% or greater. (Does that sound like…GOOD…JUDGMENT to You?)

[NY Times has several articles about the nuke plans & a map showing all 29 locations; Wikipedia covers the subject]

Clinton Voed AGAINST the Cheney Energy Bill and said her Energy Plan does not include nuclear.

? \”Its about the FUTURE…Turn The PAGE\” ?

Nope. ts about Turning the PAGE BACK to the PAST: Obsloete 50 yr old nuke power plants-the dirtiest most expensive kind/centrally-controlled MONOPOLY POWER-instead of inventing New, Clean, Green De-Centralized inexpensive Energy.

An ad campaign has already begun on the TV media to re-package & re-name nuclear power plants as: GREEN & CLEAN -for-everybody too young to remember the 1970\’s anti-nuke movement and all the Bad News about nuclear energy.

Don\’t be taken in by the ad campaigns-Google:\’nuclear waste dumps\’ & read about the hundreds of BILLIONS of gallons of nuke waste at the Hanford Washington dump; 140 tons of plutonium stored at Rocky Flats, Colorado; Barnwell, South Carolina; leaking into groundwater and rivers; plutonium released into the air around Denver from 500 instances of fires at Rocky Flats; stored on-site at every nuke reactor in America…presenting hundreds of potential \”dirty bomb\” targets for terrorists.

Is it true that Obama takes No Contributions/NO MONEY from Registered Federal Lobbyists?

Yes. It\’s a LawyerSpeak/Trick of: Speaking a Small truth covering up a Big Lie.

Nope, doesn\’t take money from REGISTERED FEDERAL Lobbyists.

DOES take money from STATE Lobbyists, Not Registered Lobbyists, AND the wives, husbands, law partners, aunts, uncles cousins…of Registered Federal Lobbyists. Gets money from the same big corporate donors as any other candidate.

Obama\’s campaign finances are involved in the prosecution (by Patrick Fitzgerald)and trial of his friend of 20 years Antoin Rezko. Some of the funds… allegedly…extorted by Rezko went into Obama\’s campaign coffers. Curiously, Iraqi Power Plants amd fraud are also involved in Rezko\’s trial. (Google: Obama -Rezko- Alsammarae-Auichi- IRAQ POWER PLANTS)

GE & the same wealthy people who sold the \”new & improved vanilla flavor\” Presidential PRODUCTS: Reagan & Bush/s 1 & 2 – are behind the massive ADVERTISING CAMPAIGN to sell you OBAMA.

At the beginning of this campaign season a large majority of voters were looking forward to electing Clinton. Then Obama stepped in and started the dirty campaigning that has created the DIVISION he so hypocritically decries. Obama played \”the race card\” so he could win in South Carolina. He was caught red-handed playing that race card-but the media blamed it on Clinton-even though they all knew they were pushing the Big Lie.

With nearly ALL \”the mainstream media\” pimping for Obama & slamming, smearing, and lying about the Clintons-it is truly amazing enough voters have seen thru the Media-Created Obama \”movement\”-for Clinton to STILL be in the race.

The only way a very small minority can CONTROL a very large Majority is: DIVIDE & CONQUER-Exactly the same Republican Strategy/Deception they have successfully pulled for most of the last century And ALL of this century, so far. . .

GE, the nuke industry/wealthy have hedged their bets & they will get Billions of your money via 29 new nukes IF either Obama or McCain is elected President.

Ladies & Gentlemen, Dads & Moms buy nothing GE & Westinghouse are selling – not Obama, not a washing machine, a dishwasher, 29 nuke power plants, or a garbage disposer …. because there is no garbage disposer for Radioactive Nuke Waste. Do not allow them to poison the earth and your children anymore.

As for channels, branding helps but the key to a good network is a show or two that brings the masses. ABC taught themselves a great lesson several Falls ago, when instead of promoting all of their new shows, they chose two, Desperate Housewives and Lost, and laser focused all their promotion on them. They developed them and as they became hits they could cross promote their other shows. HBO has a done great with developing shows and bringing in viewers to see that show.

I subscribe to HDNet and like it, but mainly I got it because its HD. This will help HD channels initially but eventually there will be tons of HD channels and these networks need to have a show or two that pulls the masses in. This means taking chances and also developing and nurturing shows with potential. Really often all you need is one show to pull an audience to a pay channel (Showtime via Weeds). But the danger is being too generic and covering all the bases with programming that appeals to the masses. ABC or HBO does not have a target demographic, and a good network should not as well. They should have shows that target a demographic.

HDNet needs to develop stars and develop unique shows that can\’t be found anywhere else. I see a lot of HD networks with cute girls, discussions of food and wine, sports, yadda yadda…but often I can get this else where. Choose the best show, or develop a new one, take a real chance and market its strengths. And a strength is not \”HD\”. HD is icing. I\’ll watch a great show in SD if I need to. Even one great show nurtured and developed and promoted can be a beacon that grows an entire network. That\’s what I see with 100s of cable channels, no beacons.

Franklin McMahon
Media Aritst Secrets