Comments on: How Advertisers Shoot Themselves In Their Collective Feet http://blogmaverick.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/ the mark cuban weblog Thu, 18 Mar 2010 16:26:57 +0000 http://wordpress.com/ hourly 1 By: Merr http://blogmaverick.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-63951 Merr Mon, 20 Apr 2009 01:56:38 +0000 http://blogmaverick.wordpress.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-63951 Brenda, it is the shows that turn down their volume. You have to jack up the volume to hear them. When the commercials come on - they are at full volume, but now you've raised your volume so much it makes the commercials BLAST. I put my set on MUTE! I DVR most shows I watch and watch them later on without commercials (fast forward through commercials). Brenda, it is the shows that turn down their volume. You have to jack up the volume to hear them. When the commercials come on – they are at full volume, but now you’ve raised your volume so much it makes the commercials BLAST. I put my set on MUTE! I DVR most shows I watch and watch them later on without commercials (fast forward through commercials).

]]> By: Merr http://blogmaverick.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-63950 Merr Mon, 20 Apr 2009 01:53:10 +0000 http://blogmaverick.wordpress.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-63950 Has anyone noticed that the commercials on The New Adventures of Old Christine tie in with the show? When it cuts to commercial, the spokesman mentions Christine, etc. too. Has anyone noticed that the commercials on The New Adventures of Old Christine tie in with the show? When it cuts to commercial, the spokesman mentions Christine, etc. too.

]]> By: Merr http://blogmaverick.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-63949 Merr Mon, 20 Apr 2009 01:49:55 +0000 http://blogmaverick.wordpress.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-63949 When will advertiser realize that we put the TV set on mute because they blast their ads so loudly. Also, I DVR most shows to fast forward through commercials. I also make sure I don't buy products that have such nasty blasting commercials. When will advertiser realize that we put the TV set on mute because they blast their ads so loudly.

Also, I DVR most shows to fast forward through commercials. I also make sure I don’t buy products that have such nasty blasting commercials.

]]> By: Garry Freemyer http://blogmaverick.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-55413 Garry Freemyer Mon, 01 Dec 2008 04:58:20 +0000 http://blogmaverick.wordpress.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-55413 I have read that they don't really increase the volume at all. Its just that the commercials have all the volume at 100% volume throughout, except maybe for commercials that are supposed to be calming, like a matress commercial. I find it so annoying I have a mental list of products I won't buy as a result of this. This being said, I have reason to believe that this is not true. I have been watching the volume level of my entertainment system, and according to my equipment they are jacking up the volume of my system, somehow ... I have my volume level at about 35-40db, and a blaring commercial will come on and I note that the volume level has climbed to 46-48db. I turn it down, and about 40 minutes later, another commercial comes on and the volume is again blasting at 48-50db Later, on, I fall asleep, and I am jarred out sleep, and I find the volume has risen yet again. Now, if the volume isn't being jacked up, I should be finding myself being unable to hear a show after having turned the volume down by 24db. No, I think they are jacking the volume up, on my side, somehow, and I am getting quite annoyed at it. I have read that they don’t really increase the volume at all. Its just that the commercials have all the volume at 100% volume throughout, except maybe for commercials that are supposed to be calming, like a matress commercial.

I find it so annoying I have a mental list of products I won’t buy as a result of this.

This being said, I have reason to believe that this is not true.

I have been watching the volume level of my entertainment system, and according to my equipment they are jacking up the volume of my system, somehow …

I have my volume level at about 35-40db, and a blaring commercial will come on and I note that the volume level has climbed to 46-48db.

I turn it down, and about 40 minutes later, another commercial comes on and the volume is again blasting at 48-50db

Later, on, I fall asleep, and I am jarred out sleep, and I find the volume has risen yet again.

Now, if the volume isn’t being jacked up, I should be finding myself being unable to hear a show after having turned the volume down by 24db.

No, I think they are jacking the volume up, on my side, somehow, and I am getting quite annoyed at it.

]]> By: Brenda http://blogmaverick.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-42123 Brenda Mon, 05 May 2008 05:44:10 +0000 http://blogmaverick.wordpress.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-42123 Here are a couple of easy ways to correct the problem:<br><br>More television receivers are now equipped with circuits that are designed to stabilize loudness differences between programs and commercials. These functions usually need to be enabled or turned on through the television receivers Set up/Audio menu. The Mute button on TV remote controls is also useful to blank excessively loud audio. Manually controlling volume levels with the remote control remains the simplest approach to reducing excessive volume levels. In high-end equipment, such as home theater systems, some automatic devices may also help. They include: <br><br>Automatic Gain Control (AGC) Circuits raise the audio level if it is too low, and lower it if it is too high. <br><br>Audio Compressors can tone down loud sounds. Compressors can be adjusted to eliminate many of the negative effects of loudness. <br><br>Limiters and Peak Limiters can keep the audio level from exceeding a pre-determined level. Peak limiters are the simplest, least intrusive of all the automatic level control devices, but can introduce considerable distortion. <br><br>Audio Expanders increase the range of sound. An expander can restore sound to its normal range and also reduce noticeable background noise. <br><br>Audio Filters can screen out specific audio frequencies. <br><br>Thx! Here are a couple of easy ways to correct the problem:

More television receivers are now equipped with circuits that are designed to stabilize loudness differences between programs and commercials. These functions usually need to be enabled or turned on through the television receivers Set up/Audio menu. The Mute button on TV remote controls is also useful to blank excessively loud audio. Manually controlling volume levels with the remote control remains the simplest approach to reducing excessive volume levels. In high-end equipment, such as home theater systems, some automatic devices may also help. They include:

Automatic Gain Control (AGC) Circuits raise the audio level if it is too low, and lower it if it is too high.

Audio Compressors can tone down loud sounds. Compressors can be adjusted to eliminate many of the negative effects of loudness.

Limiters and Peak Limiters can keep the audio level from exceeding a pre-determined level. Peak limiters are the simplest, least intrusive of all the automatic level control devices, but can introduce considerable distortion.

Audio Expanders increase the range of sound. An expander can restore sound to its normal range and also reduce noticeable background noise.

Audio Filters can screen out specific audio frequencies.

Thx!

]]> By: Adam Johns http://blogmaverick.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-42136 Adam Johns Sat, 03 May 2008 00:13:42 +0000 http://blogmaverick.wordpress.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-42136 Man I just don\'t understand you Mark. I mean letting Avery Johnson go immediately after the playoffs are over, that tells me you were thinking about this before the season even started. Two years ago the guy was voted Rookie coach of the year and takes us to the finals. In those finals we were clearly cheated by the refs in games 3-6, which I know you have to realize, so thats not something Avery can control. Next year we have the best freaking record in the entire league, a record season for the franchise, and we lose in the first round to our old coach who still had beef with you over money disputes...talk about locker room pinups (AGAIN - not Avery\'s fault). And then this year, we make it to the playoffs in an insanely tough western conference, yea we didnt win a thousand games but after the way last season turned out that didnt seem like the way to go. So, yes we lost to New Orleans and I do admit it wasn\'t pretty...but how about holding Josh and Dirk responsible for such a low shooting percentages and unaggressive play or maybe Jason Kidd for his inability to handle Chris Paul on the defensive end of the court. Either way, Avery is a great coach with the right attitude. He was trained by the best in the league, Gregg Popovich, and you\'re going to just throw him out because of what exactly? Man I just don\’t understand you Mark. I mean letting Avery Johnson go immediately after the playoffs are over, that tells me you were thinking about this before the season even started. Two years ago the guy was voted Rookie coach of the year and takes us to the finals. In those finals we were clearly cheated by the refs in games 3-6, which I know you have to realize, so thats not something Avery can control. Next year we have the best freaking record in the entire league, a record season for the franchise, and we lose in the first round to our old coach who still had beef with you over money disputes…talk about locker room pinups (AGAIN – not Avery\’s fault). And then this year, we make it to the playoffs in an insanely tough western conference, yea we didnt win a thousand games but after the way last season turned out that didnt seem like the way to go. So, yes we lost to New Orleans and I do admit it wasn\’t pretty…but how about holding Josh and Dirk responsible for such a low shooting percentages and unaggressive play or maybe Jason Kidd for his inability to handle Chris Paul on the defensive end of the court. Either way, Avery is a great coach with the right attitude. He was trained by the best in the league, Gregg Popovich, and you\’re going to just throw him out because of what exactly?

]]> By: Joey Santino http://blogmaverick.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-42135 Joey Santino Fri, 02 May 2008 20:52:28 +0000 http://blogmaverick.wordpress.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-42135 I haven\'t watched a commercial in years. Funny stuff. I haven\’t watched a commercial in years. Funny stuff.

]]> By: Nick Smith http://blogmaverick.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-42129 Nick Smith Fri, 02 May 2008 08:35:21 +0000 http://blogmaverick.wordpress.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-42129 You are so on the money with this blog post, advertisers can be so dam dumb! There is a sucker born every minute. You are so on the money with this blog post, advertisers can be so dam dumb! There is a sucker born every minute.

]]> By: Gabe in Miami Beach http://blogmaverick.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-42134 Gabe in Miami Beach Thu, 01 May 2008 22:15:41 +0000 http://blogmaverick.wordpress.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-42134 <a href="http://gizmodo.com/385566/dolby-volume-solving-the-problem-of-annoyingly-loud-tv-content" rel="nofollow">http://gizmodo.com/385566/dolby-volume-solving-the-problem-of-annoyingly-loud-tv-content</a><br><br>Dolby Volume: Solving the Problem of Annoyingly Loud TV Content<br><br>Toshiba TVs (in Japan) will be the first to feature good old Dubbly\'s newest technology, Dolby Volume, a smart system aimed at leveling off eardrum-shattering sources and contenthopefully eradicating the twin evils of loud-ass TV commercials and poorly-mastered MP3s.<br><br>voila http://gizmodo.com/385566/dolby-volume-solving-the-problem-of-annoyingly-loud-tv-content

Dolby Volume: Solving the Problem of Annoyingly Loud TV Content

Toshiba TVs (in Japan) will be the first to feature good old Dubbly\’s newest technology, Dolby Volume, a smart system aimed at leveling off eardrum-shattering sources and contenthopefully eradicating the twin evils of loud-ass TV commercials and poorly-mastered MP3s.

voila

]]> By: Gary http://blogmaverick.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-42127 Gary Thu, 01 May 2008 01:32:14 +0000 http://blogmaverick.wordpress.com/2008/04/19/how-advertisers-shoot-themselves-in-their-collective-feet/#comment-42127 I make local TV commercials for a living -- for 20 years now. I send my spots out to a studio in California to have the audio mastered. It\'s EQ\'d and compressed. If I don\'t do this, then the volume will sound less than the shows and the other commercials which makes my clients\' spots seem less important -- more local. I do essentially the same thing the big agencies do, only it costs me a tiny fraction of what they pay to get it done.<br><br>The thing is, I don\'t raise the volume and neither do they. By compressing the audio, what we are doing is simply making everything about the same volume -- raising the low, lowering the high. That can make it sound louder than a show with conversation, pauses, etc. but actually the peak volume is the same and that is maintained by an audio leveler the station puts on the entire broadcast. So, they\'re not louder but they may sound louder. And they sound louder because all the other commercials sound louder.<br><br>Of course, if you have some jackass car salesman yelling at you, then that really sounds loud and irritating. I don\'t make those kinds of commercials but there are many on the air. How irritating a commercial is generally has mostly to do with the nature of the content -- obnoxious announcers speaking like 1950 radio disk jockeys, salesmen yelling at us, irritating music. That\'s what drives us up the wall -- ot to our MUTE buttons, not so much the audio compression. I make local TV commercials for a living — for 20 years now. I send my spots out to a studio in California to have the audio mastered. It\’s EQ\’d and compressed. If I don\’t do this, then the volume will sound less than the shows and the other commercials which makes my clients\’ spots seem less important — more local. I do essentially the same thing the big agencies do, only it costs me a tiny fraction of what they pay to get it done.

The thing is, I don\’t raise the volume and neither do they. By compressing the audio, what we are doing is simply making everything about the same volume — raising the low, lowering the high. That can make it sound louder than a show with conversation, pauses, etc. but actually the peak volume is the same and that is maintained by an audio leveler the station puts on the entire broadcast. So, they\’re not louder but they may sound louder. And they sound louder because all the other commercials sound louder.

Of course, if you have some jackass car salesman yelling at you, then that really sounds loud and irritating. I don\’t make those kinds of commercials but there are many on the air. How irritating a commercial is generally has mostly to do with the nature of the content — obnoxious announcers speaking like 1950 radio disk jockeys, salesmen yelling at us, irritating music. That\’s what drives us up the wall — ot to our MUTE buttons, not so much the audio compression.

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