Comments on: One Reporter http://blogmaverick.com/2009/03/26/one-reporter/ the mark cuban weblog Thu, 18 Mar 2010 16:26:57 +0000 http://wordpress.com/ hourly 1 By: Scott http://blogmaverick.com/2009/03/26/one-reporter/#comment-63835 Scott Thu, 16 Apr 2009 22:08:05 +0000 http://blogmaverick.com/?p=1219#comment-63835 Like others I too find it intereting the number of people blogging that say print is dead, and then quote or lament their lack of coverage. Seems like a case of crying Wolf in the case Mr. Cuban. I have read and heard you say many times that local papers don't really serve a purpose. Like others I too find it intereting the number of people blogging that say print is dead, and then quote or lament their lack of coverage. Seems like a case of crying Wolf in the case Mr. Cuban. I have read and heard you say many times that local papers don’t really serve a purpose.

]]> By: The future of local news. « Jimiz.net - Jim Becher on the web http://blogmaverick.com/2009/03/26/one-reporter/#comment-63648 The future of local news. « Jimiz.net - Jim Becher on the web Thu, 09 Apr 2009 20:35:35 +0000 http://blogmaverick.com/?p=1219#comment-63648 [...] was reading Mark Cuban’s blog post (One reporter ) and it occurred to me that we will have a major issue if local news papers and media go out of [...] [...] was reading Mark Cuban’s blog post (One reporter ) and it occurred to me that we will have a major issue if local news papers and media go out of [...]

]]> By: Philip http://blogmaverick.com/2009/03/26/one-reporter/#comment-63366 Philip Mon, 06 Apr 2009 00:11:53 +0000 http://blogmaverick.com/?p=1219#comment-63366 Know what killed the newspapers? How about civic journalism? Newspapers no longer hold those in power to account. They rarely provide any news worth reading. And these young J-school grads are, in my opinion, a bunch of flunkies who wouldn't know good eatin' apple butter from baby crap. Maybe if the papers reported the news instead of relying on AP, Reuters or other manufactured content, people will read them. Also, again, just my opinion, newspapers should not be members of the local chamber of commerce. You would not believe the influence over the news that subversive organization has. Print a story they don't like and you can kiss your advertisers "good bye". Mark, I love "Bailout Slueth". Keep up the good work. Can you devise "SEC Slueth" next? Know what killed the newspapers? How about civic journalism?
Newspapers no longer hold those in power to account. They rarely provide any news worth reading. And these young J-school grads are, in my opinion, a bunch of flunkies who wouldn’t know good eatin’ apple butter from baby crap.
Maybe if the papers reported the news instead of relying on AP, Reuters or other manufactured content, people will read them.
Also, again, just my opinion, newspapers should not be members of the local chamber of commerce. You would not believe the influence over the news that subversive organization has. Print a story they don’t like and you can kiss your advertisers “good bye”.
Mark, I love “Bailout Slueth”. Keep up the good work.
Can you devise “SEC Slueth” next?

]]> By: Drew Hull http://blogmaverick.com/2009/03/26/one-reporter/#comment-63328 Drew Hull Sun, 05 Apr 2009 05:14:30 +0000 http://blogmaverick.com/?p=1219#comment-63328 Mark - Now I know you are waaayyyyy smarter than I am, so I don' intend for this to sound like a smart-ass comment. Here is a pretty simple answer to your question that could probably be found in many "Marketing 101" books. The real trick is executing, which if anyone can figure out, you can! If you want to know how to reach the "casual fan that wont invest time to go to the online sports section or the Mavs website" just figure out "who they are" and either watch their behaviors or ask them about what else they like and do. This will give you what you need to know about how to reach them! For example, you might find the majority of your "casual fans" are males aged 44 and 65 who also play golf. Think you could figure out some ways to reach that bunch outside of print newspapers? I know I can, so I assume you can also! Good Luck! Oh by the way, if you ever need a marketing director for any of your companies, I would be interested! :-) Mark – Now I know you are waaayyyyy smarter than I am, so I don’ intend for this to sound like a smart-ass comment. Here is a pretty simple answer to your question that could probably be found in many “Marketing 101″ books. The real trick is executing, which if anyone can figure out, you can!
If you want to know how to reach the “casual fan that wont invest time to go to the online sports section or the Mavs website” just figure out “who they are” and either watch their behaviors or ask them about what else they like and do. This will give you what you need to know about how to reach them!
For example, you might find the majority of your “casual fans” are males aged 44 and 65 who also play golf. Think you could figure out some ways to reach that bunch outside of print newspapers? I know I can, so I assume you can also!

Good Luck!
Oh by the way, if you ever need a marketing director for any of your companies, I would be interested! :-)

]]> By: LA Lakers Fan http://blogmaverick.com/2009/03/26/one-reporter/#comment-63009 LA Lakers Fan Mon, 30 Mar 2009 22:10:27 +0000 http://blogmaverick.com/?p=1219#comment-63009 I can't take credit for it but I heard someone mention something pretty thought provoking on the radio the other day regarding newspapers and the internet... What would happen if newspapers STOPPED publishing their content online and forced anyone who wanted to read their content to subscribe to the newspaper? It seems like they're competing with themselves by publishing their content online and giving it away for free. I can’t take credit for it but I heard someone mention something pretty thought provoking on the radio the other day regarding newspapers and the internet…

What would happen if newspapers STOPPED publishing their content online and forced anyone who wanted to read their content to subscribe to the newspaper?

It seems like they’re competing with themselves by publishing their content online and giving it away for free.

]]> By: GNC-2009-03-27 #463 Live from Colombus Ohio « Technical Support Geek http://blogmaverick.com/2009/03/26/one-reporter/#comment-63004 GNC-2009-03-27 #463 Live from Colombus Ohio « Technical Support Geek Mon, 30 Mar 2009 20:59:42 +0000 http://blogmaverick.com/?p=1219#comment-63004 [...] Notes: Go ahead follow that GPS off a Cliff Coal = Gasoline = Big Holes Last Reporter Standing Time to Invite some Bloggers Will the Dollar Remain King? Solar Sales Up! How to Spot a Twitter Fake Parents Take Note! Black [...] [...] Notes: Go ahead follow that GPS off a Cliff Coal = Gasoline = Big Holes Last Reporter Standing Time to Invite some Bloggers Will the Dollar Remain King? Solar Sales Up! How to Spot a Twitter Fake Parents Take Note! Black [...]

]]> By: Heather Whaling http://blogmaverick.com/2009/03/26/one-reporter/#comment-62981 Heather Whaling Mon, 30 Mar 2009 16:28:05 +0000 http://blogmaverick.com/?p=1219#comment-62981 Mark, I work in public relations and we're grabbling with this problem for many of our clients as well. Businesses tend to place more value in a clip -- an article in a printed newspaper that they can hold in thier hands -- even though the value might very well be stronger online, where that same article can be disseminated via Twitter, Facebook, other soical networks, even good old-fashioned email. It's sad to see so many print newspapers struggling and unable to provide the same in-depth, thought-provoking coverage that we're used to. However, no one seems to be providing any leadership in that industry. Instead of trying to figure out how to compete with the Internet, newspapers need to differentiate themselves from the web. Be better. Not just different. Absent that leadership, the online world will continue see its value increase. As a result, businesses need to shift their approach to media and communication. Heather (@prtini) Mark,

I work in public relations and we’re grabbling with this problem for many of our clients as well. Businesses tend to place more value in a clip — an article in a printed newspaper that they can hold in thier hands — even though the value might very well be stronger online, where that same article can be disseminated via Twitter, Facebook, other soical networks, even good old-fashioned email. It’s sad to see so many print newspapers struggling and unable to provide the same in-depth, thought-provoking coverage that we’re used to. However, no one seems to be providing any leadership in that industry. Instead of trying to figure out how to compete with the Internet, newspapers need to differentiate themselves from the web. Be better. Not just different. Absent that leadership, the online world will continue see its value increase. As a result, businesses need to shift their approach to media and communication.

Heather (@prtini)

]]> By: Gerald Buckley http://blogmaverick.com/2009/03/26/one-reporter/#comment-62963 Gerald Buckley Mon, 30 Mar 2009 14:07:58 +0000 http://blogmaverick.com/?p=1219#comment-62963 Mr. Cuban - In the shadow of the demise of the local PRINTED paper you're not alone. Big consolation there. I know... But, ask the grocer who can no longer reach customers broadscale with the free standing insert. Or, the car dealership. Or, the furniture store. Your 6.0th sense is telling you the change is underway. Work it! & GO MAVS!! Mr. Cuban – In the shadow of the demise of the local PRINTED paper you’re not alone. Big consolation there. I know… But, ask the grocer who can no longer reach customers broadscale with the free standing insert. Or, the car dealership. Or, the furniture store.

Your 6.0th sense is telling you the change is underway. Work it! & GO MAVS!!

]]> By: kenhendrix24 http://blogmaverick.com/2009/03/26/one-reporter/#comment-62961 kenhendrix24 Mon, 30 Mar 2009 14:05:30 +0000 http://blogmaverick.com/?p=1219#comment-62961 Was the twitter incident an attempt at this... I love your blog... just looking for ideas! LOL! (ps. if it was intentional it definitely doesn't look like it... you're good if it was meant to be!LOL) Was the twitter incident an attempt at this… I love your blog… just looking for ideas! LOL!

(ps. if it was intentional it definitely doesn’t look like it… you’re good if it was meant to be!LOL)

]]> By: Jason Nelson http://blogmaverick.com/2009/03/26/one-reporter/#comment-62873 Jason Nelson Sun, 29 Mar 2009 01:32:56 +0000 http://blogmaverick.com/?p=1219#comment-62873 The future is here and the NBA (old content) has been desperately clinging to yesterday's business model. People, otherwise known as the fan, want what they have at the water cooler all the time -- and technologies are readily available to meet their need. Where is the NBA on Facebook? Twitter? Streaming? Mobile? Same song, different and more efficient tune. You're an owner -- take some responsibility, get with it, or be left behind. Embrace your fans!!! The future is here and the NBA (old content) has been desperately clinging to yesterday’s business model.

People, otherwise known as the fan, want what they have at the water cooler all the time — and technologies are readily available to meet their need. Where is the NBA on Facebook? Twitter? Streaming? Mobile? Same song, different and more efficient tune.

You’re an owner — take some responsibility, get with it, or be left behind. Embrace your fans!!!

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