The initial cost upfront was minimal in my opinion and after using it I can’t see myself paying extra outside of my cable costs to get a similar service!

Fans are posting video’s on youtube of them dancing to it:
http://www.youtube.com/watch?v=2q2yzJI517U

Yahoo(sports) and Dime magazine,amongst others, have already written articles about it. I hear he might debute the dance tomorrow at open practice.

Google “Do the Jason Terry” & “Do tha Jason Terry” and see how many articles pop up!

As the biggest Die hard Mavs fan ever, you have to play this!!!! It might be just what we need to when that championship ring. =)

True, you can charge for the TV Everywhere service but the question is can you charge enough. Or in other words, how much are consumers willing to pay? Is this going to be enough to make a profitalbe service. Video is such a bandwidth intensive product, the network requirements to offer a TV Everywhere service is extensive. Servers, caching, routers, switches, data centers, etc. and the costs are significant.

In the words of a TV exec discussing online video…’we are trading analog dollars for digital pennies’. Until a profitable business model is determined, TV Everywhere will be a niche service with limited video and distribution.

When you think of the imagination, hard work, and sheer dollar amounts that go into the creation, selling, writing, directing, talent, production, marketing, and distribution of any TV program –and scripted hour-long dramas filmed on location are really up there — it’s small wonder that the entertainment industry is obliged to find a revenue stream capable of paying for it.

You are right — nothing of value is free. Unless it’s been stolen. In the old commercial broadcast model, we paid by the presence of frequent advertising interruptions. Happily for consumers, there are now alternatives. That’s fair, as long as the entertainment provider can still find a way to make money. And I don’t mean a greedy, disgusting level of profit, just a healthy business return. With all the resentment of corporations duly acknowledged, consumers need to think about what would happen if enough advertisers fled the medium or drastically reduced what they are currently willing to pay to sponsor quality programming.

The cost of premium entertainment would skyrocket, and we could find ourselves with nothing left to watch but cheaper-to-produce reality fare and user-generated content. Not that some of it isn’t fun stuff, but I think we can all admit to loving a good story well told.

What troubles me most about this discussion is the disturbing trend of entitlement that you touched on in your post. I admit to a certain bias as a content creator, but that said, I’m sincere in my belief that we’re lucky to get for $1.99 what some risk taker paid $2 million or more to create. And the only reason we’re able to get such a bargain is if millions of other people are willing to do likewise.

– Marci Montgomery