Comments on: Seth Godin Should Read His Own Book

By: worldbfree4me

worldbfree4me — Wed, 07 Apr 2010 15:25:23 +0000

Murdoch claims that the iPad will save the industry by charging $4.99 a week for news. I’ll call his bluff and pass on the $4.99 subscription.. Rupert Murdoch defiant: ‘I’ll stop Google taking our news for nothing’ http://www.guardian.co.uk/media/2010/apr/07/rupert-murdoch-google-paywalls-ipad

By: worldbfree4me

worldbfree4me — Wed, 07 Apr 2010 15:23:04 +0000

Looks like Rupert Murdoch has picked up on this story as well “Rupert Murdoch defiant: ‘I’ll stop Google taking our news for nothing’

http://www.guardian.co.uk/media/2010/apr/07/rupert-murdoch-google-paywalls-ipad

By: http://dingoscalzones.blogspot.com

http://dingoscalzones.blogspot.com — Mon, 29 Mar 2010 00:33:24 +0000

Seth Godin is really good at marketing himself. Yet, the quality of his advice is…less good. For example, I recently read his book, “The Dip.” Basically, it all boiled down to “focus because there are asymmetric payoffs.” and then were were a couple cute stories. the end.

By: davidfoustinc

davidfoustinc — Fri, 26 Feb 2010 20:34:23 +0000

I thought the same thing! A newspaper is a brand worth more than Google search. I love Google and what it brings to the table, but these newspaper companies need to find another way to gain revenue. And not everyone is using a kindle or Ipad yet.

By: tjm3343

tjm3343 — Fri, 19 Feb 2010 07:18:31 +0000

Mark, I agree with you on newspapers and any other local content originator. I think there is a business to be created here. The depth of the content is the key. Having many years in the industry, I have a vision I am working to put some business criteria around. Today’s Google is tomorrow’s AOL (only maybe not as fast a decline).

Also, put me down for 4 seats at Cowboys Stadium for a mavs game.

By: sumimasen1

sumimasen1 — Wed, 17 Feb 2010 12:53:09 +0000

seth godin is a very very smart guy, and (from what i hear) a very nice and genuine person

but his views are entirely colored (and corrupted) by the fact that he is independantly wealthy. extremely so. he has has no money worries whatsoever, because he became so wealthy selling his company yoyodyne to yahoo in the 1990s

if he had to actually make a solid living, he would not be so cavalier about giving away his material and advising everybody, the world is about free content and aggregation, get used to it

not to disrespect seth, because i believe he is honest and genuine, but its a little bit of “let them eat cake”
http://www.cekmagdurlari.com

By: toekneelc

toekneelc — Wed, 17 Feb 2010 07:09:41 +0000

mark and inkaudio i think you’re both right on in regards to not necessarily needing to drive search traffic directly from google anymore. social sites will drive more traffic in the long run, and its already starting to happen. here’s some more recent stats on where facebook is driving more traffic than google. albeit its not for all sites, but the trend is definitely changing. google will definitely have to join in on the social wars

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/02/15/BUU51C0AMN.DTL#ixzz0fjBOYn22

By: bradnabors

bradnabors — Wed, 17 Feb 2010 02:59:04 +0000

Mark,
On another note, I completely agree on playing a Mavs game at the new Cowboys Stadium. The venue is unique and will likely remain unqiue for another decade or more. I’ve never been to a Mavs game, but if you schedule a game there against the Spurs, I’ll come.

By: mrbaker206

mrbaker206 — Mon, 15 Feb 2010 06:07:49 +0000

This ended AP stopped redirecting to subscribing newspapers for readers that clicked the link at Google and started displaying the content in a google branded page. From that point on newspapers were paying AP to help Google kill the newspaper industry.
It is just taking a few years to play out. But, at some point, the value of local content will still present itself as a viable market, just not on a scale that would interest most people.

Anybody can be a “columnist” now, but not everybody can observe and Report facts as news. Entirely too many newspapers hung on to overpaid columnists, at the expense of actual reporting. They simply can not compete, local columnists writing about broaders stories that are aggregated in Google constantly is a losing proposition. “selling” it to AP, only to have Google post it in their branded window is not a viable longterm business model.

By: follyschizo

follyschizo — Fri, 12 Feb 2010 13:48:30 +0000

he’s focusing on something different than you are and mistaking it for the only thing. there are two types of news–low quality, AP-format “this happened here at this time”, which can be aggregated and transferred cheaply (i.e. by pretty much anyone); and high-quality analysis of and reporting on events. the price of the first HAS shot to roughly zero because its cost has. the price of the second was dragged that way because it got caught up in the mix, but it’s still sustainable because it has real value

here are my basic thoughts on where news is going (i’m not sure if you have linking rules, but this is relevant so hopefully it’s not too-shameless a plug):

http://follyschizo.wordpress.com/2010/02/12/a-new-model-for-news-publishing/