I Hired a Team of Secret Shoppers to Find Out How Businesses Were Opening in Dallas. It’s Not Good.

I wanted to get an understanding of what opening meant to businesses around Dallas. Were they opening? What precautions were they taking? Were employees in safe environments? And bigger picture, I wanted to know if these are places that I would feel safe taking my family to.
So I hired a company that specialized in this type of project, https://shiftsmart.com/, and asked them to let me know how Dallas businesses were responding to the Open Order for Texas.
We will do this again a couple more times so we can learn what the trends are and try to learn from it.
This is what we found:
Methodology
  • We called ~1000 restaurant and retail locations based on popularity (we used # of reviews on Yelp by category as a proxy) to assess full re-open rate (open for dine-in, in-person shopping etc.) 
  • We conducted physical audits at ~300 locations across restaurants and retail locations in Dallas to assess compliance against state re-opening protocols 
Overview
1)Re-opening Rate: Only 36% of businesses chose to open on the opening weekend. Media coverage, showcasing owner sentiment and infection statistics, paint a picture of a large degree of latent fear in the marketplace. 
2) Aggregate Degree of Safety Protocol Compliance – By Locations: Overall – 96% of businesses were non-compliant across all mandatory protocols and all locations. The extent of non-compliance is dramatic with ~1/3 of all locations being <50% compliant across mandatory protocols as established by the Governor’s office. The chart below breaks out the degree of compliance across mandatory compliance % buckets. 
3)Aggregate Degree of Safety Protocol Compliance – By Protocols: On average, ~60% of mandatory protocols were followed and ~54% of all suggested protocols were followed. In aggregate – locations followed ~58% of all mandatory + suggested protocols.  The following chart shows an aggregate view of all protocols and the degree of *non-compliance* (the top is what is not followed and the bottom is what is more followed) in order of most to least non-compliant across locations. 
4)Individual Location Assessments: Overall – there is a wide discrepancy amongst individual level performance by location type. Below is a preliminary view of what a single location scorecard could look like that breaks out individual performance. We have the data ready for hundreds of locations and will have it for all ~800 visits across the rest of the month. I think trending the same-location compliance across multiple visits will be a critical addition to show improvement over time. 
5) Comparative Benchmarking Assessments: We’ve done very preliminary levels of comparative analysis, but early assessments show a pattern in the data of highly variable compliance within a parent franchise.  This is really interesting because a larger parent corporation would be highly concerned with variable degrees of compliance amongst their corporate-owned restaurants and would push for standardization and measurement, not dissimilar from regular mystery shopping and performance auditing workflows. 
Attachments area
Shiftsmart Safety Auditing – Dallas Case Study (May 1-3 2020)

183 thoughts on “I Hired a Team of Secret Shoppers to Find Out How Businesses Were Opening in Dallas. It’s Not Good.

  1. Build a better mask (mousetrap)……😎

    Comment by marisastevens (@SAM01950) -

  2. Mark and everyone else on this blog, check out SocialSafetyGroup.com, this is what we do. We Verify, Certify and then continue to provide oversight for businesses that want to take our safety serious. Instead of mystery shoppers and a one time check we need two things: 1-Post Verification Oversight and Accountability and 2: A unified set of minimum Basic Safety Standards for the businesses opening so that we know that if we go to a store in Dallas and one in Denver, we know at a minimum what they are doing to keep us safe…It’s what we do check it out..

    Comment by WorkForce Insiders, LLC (@workforcetweets) -

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  5. Mark’s anonymous data on the economic effects gives consumers trusted datasets that also benefits business owner in responding to their perceptions. A primary reason to pull the economic plug was due to a media overload of vetted and non-vetted CV19 information.

    Hopefully, Mark will consider collecting ‘cause’ data.

    While providing home care for 2 years I dealt with several ‘bubble filling’ incentives in healthcare. CV19 gave ample warning. With a strong economy, CV19 should have felt more like Y2K than dotCOM/Housing crash combined.

    Being a Boomer, if <1M healthcare case surge cause us to flatten I wonder how it's prepared to handle a 70M Boomer load.

    I know Mark knows the finance and healthcare industries well. Having ‘cause’ data may help in knowing how to help ease the Boomer load sans an age vaccine.

    Comment by Joe Caver -

  6. Pingback: Doctors urge caution as state enters phase one of reopening | The Lens

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  11. Thank you for putting the issue on the agenda. The world has experienced epidemics before. the epidemic occurred recently, not very old times. So I’m talking about this century. But I think no epidemic was so effective. Because more than just threats to human health, it has created economic, social and psychological shocks. I think we could not be ready enough for these events. Wearing a mask, we will obey the rules of social distance and hygiene. We will watch the results together.
    http://marmarisnews.co.uk
    Gulay Yildirim
    Company Manager

    Comment by marmarisnews -

  12. Not only the United States but a pandemic is a problem of the whole world. When other countries are analyzed, it is seen that the problem is multifaceted. Economic, political, social and psychological effects should be evaluated together. What we will do is wear masks, pay attention to social distance and comply with hygiene rules. The state, on the other hand, should take more measures to regulate economic life in addition to health services. Of course, if we are patient, there is no doubt that this outbreak will be prevented and defeated.
    https://www.gonencemlak.com.tr/hakkimizda
    Kemal Gonenc
    Economist

    Comment by Kemal Gonenc -

  13. I was outraged when I read this so I made a tangible list of things that the hospitality industry needs to do in order to reopen effectively. I hope it helps. https://samtrotter.com/covid-19/covid19-build-your-business-through-communication

    Comment by Sam Trotter (@MrHotelEcom) -

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  16. thank you Mark for conducting and sharing this information.

    Comment by Omar Mughal (@omughal) -

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  35. It would be nice if this kind of enforcement check was performed at every grocery store and gas station, too. Customers blatantly disregarding protocols and safety of those around us.
    In addition – police to need to be doubling down on traffic enforcement – I was riding my bike and someone tried to run me down on purpose – while driving I was passed by someone on a neighborhood street while there was oncoming traffic. No regard for safety – complete disregard for others. Where is the enforcement? I haven’t seen a single police car in our neighborhood since the ‘first responders’ parade.

    Comment by neuroticthoughts7415 -

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  37. Personally, I think this kind of data is interesting. I’ve been in the world of market research for almost 20 years and Mark is on the right track with wanting to look at how customers perceive environments – and whether they are safe. If there are rules to follow – it’s nice to know which ones are making the effort.

    IPSOS is using an app called Presto Instashopper to get similar info from real customers in all sorts of locations around the country and you can get paid to do it. This data will be interesting to see too because it should help customers feel safe about going out to the local retail store or restaurant if they are following the new guidelines.

    Comment by Brad Holdgreve (@LiveShopperBrad) -

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  65. Mark,
    As a teacher, I can empathize. This is like a parent who complains that I made their child feel bad because I told the class that as a class we didn’t do well on the test and proceeded to show the class the questions that got the most wrong answers so students could improve their scores on the retest. I didn’t call anyone out. I simply stated a fact. The students who did well went right to work. The students who didn’t do well complained and blamed me for their scores, even when I wasn’t condemning them and was wanting help them to do better.
    I am sure, Mark, that you have a think skin. Doing the right thing is not well-received by every one. Telling our business the truth about their scores is important. The business that want to do better will get to work. The others will complain. It isn’t difficult to understand why the truth upset some business owners. Not that it matters, but you get an A from me, and not solely for effort, but for the quality of your work.
    – Mrs. Emerick

    Comment by Carrie Emerick -

  66. I remember when people protested wearing a seat belt just as fervently as wearing a mask. What makes us great as Americans, is what makes us weak. We fail to see that what makes us “great” is our nation’s wealth, but not our nation’s ideas. Why would a capitalist country want to freeze the economy? Why would it want to close its money makers? If we don’t work, if businesses aren’t making money, the government’s tax base is dwindled. Why would our government then turn around and extend unemployment and send stimulus checks to almost everyone when that would financially burden our government even further? Is it easier to believe that the whole world is in on this conspiracy (because it hasn’t just affected the US), than to believe this virus is deadly? Step out of this gossip mentality and read our about our history with pandemics. This isn’t the US’s experience with a pandemic. The last time it happened the government suppressed the truth about it and many died before they had to tell it’s citizens to practice social distancing and people listened and the pandemic ended. Our government has learned from the past, will you?

    Comment by Carrie Emerick -

  67. Thanks for using your resources to explore this, Mark. Public health is a tough aspect of our nation to manage with 330 million people, the vast size of the country, and our value for freedom/liberty. While I don’t believe this is the worst crisis, it doesn’t have to be to demonstrate that we do value life. All lives. Including the elderly. This crisis has taught me about our strengths and where we need to improve if we are to survive worse public health crises in the future (e.g. our medicines being manufactured in Asia, our food supply chain, medical supplies for consumers, etc.). Any forecasts around future public health crises should assume that not everyone will comply with government responses. The response to COVID has helped me think through what protocols (as an individual) one would need to adopt to protect oneself. It’s like defensive driving – I have to drive for myself and those who will not drive safely. As the world has gotten smaller, I think these outbreaks will increase.

    Comment by Love Notes (@MyLovesnotes) -

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  72. Thank you Mark Cuban. Your voice helps to elevate the image of our state tarnished by Abbott, Paxton, Cornyn and Cruz.

    Comment by JoAnn Williams -

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  75. Who says what the governor or the CDC or any other government official says in regards to how people should behave at restaurants is correct?
    I’ve seen experts say that we should protect the old and sick and the healthy should accept that they’ll get the infection (like every other year) so that we get herd immunity. The spread will pass in a month, then the old and sick can get on with their lives.
    We do know that the same government officials have prevented the malaria medicine from being prescribed against the wishes of professional doctors looking out for their patients’s best interest.
    The same officials have discouraged the use of IV vitamin C even though professional doctors have shown its benefit with extremely low risk.

    Comment by Park Burrets -

  76. Mark,

    The head of the Stasi was also named Mark. Markus Wolf. Looking forward to you moving to China. Fits you better than Texas.

    Comment by stg58animalmother -

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  78. Mark has changed his name to Karen Cuban

    Comment by proudcapitalistinfidel -

  79. From some previous comments if you look at Coronavirus ranked against these leading causes of death:

    Number of deaths for leading causes of death:
    Heart disease: 647,457
    Cancer: 599,108
    Accidents (unintentional injuries): 169,936
    Chronic lower respiratory diseases: 160,201
    Stroke (cerebrovascular diseases): 146,383
    Alzheimer’s disease: 121,404
    Diabetes: 83,564
    Influenza and Pneumonia: 55,672
    Nephritis, nephrotic syndrome and nephrosis: 50,633
    Intentional self-harm (suicide): 47,173
    Source: Deaths: Final Data for 2017, table B pdf icon[PDF – 2 MB]

    Really doesn’t look so bad, right? That occurred in lockdown except for essential businesses. Models had over a million dead if we didn’t lockdown. Why is that important? Because if we reopen too early and without proper measures, we killed the economy for nothing. If people are scared to go out shopping, reopening the economy does little to nothing to help you keep your job. If you want things to get better, we need to combat this better. Everyone of you saying we can’t lock down until October or until a vaccine, are correct. That’s why that is not, and has never been the goal. The goal was to lockdown until we had rapid tests available for anyone and everyone, and contact tracing to self-quarantine individuals we know that have been exposed after someone tests positive. Those measures are not in place right now, multiple states still lack adequate testing. Contract tracing is a huge privacy concern, and hackers could potentially hijack the technology.

    Then there are the antibody tests. Few things there: 1st) We don’t actually know how effective antibodies are or how long they last. They may only protect you for a few months, meaning you can catch it again this year. 2nd) If you are reinfected, the symptoms are generally worse than the first time around. 3rd) Herd immunity may actually be impossible to reach, because now we have several new mutations of the virus that have higher rates of infection in children than previously presented, and are now coming down with new symptoms not previously reported. The only combat for the number of unknowns we have is proper testing and contact tracing, that’s it. Even when a vaccine is developed, we are still screwed. For 3 reasons:

    1) The vaccine is going to be rushed into production with limited testing and no long term studies conducted. This is how you fuel the anti-vaxx movement. This is why people think vaccines cause autism – because we rush the science and don’t do enough studies to ensure safety. Don’t add fuel to the fire.
    2) Those anti-vaxxers, are going to show up in force, and prevent us from reaching herd immunity with a vaccine.
    3) There won’t be enough vaccines produced to cover everyone in the USA. That would be a monumental task that would take the cooperation of hundreds of companies across the USA to fulfill.

    This gets better when we get to R0, that’s the real goal. Kill transmission enough that it dies off, and then conduct proper screening on entry to the country. We failed to make any impact on that during lockdown because of inadequate testing, bad testing, and open air travel and essential businesses.

    Comment by RapidRabbit#11485 (@rabbit11485) -

  80. I’ve admired Mark Cuban as a successful businessman and someone who has said things that seem appreciative of free enterprise and freedom in general. To learn that he hired snitches to rat out his fellow business people is shocking and disappointing. Please apologize!

    Comment by Steve Smith -

  81. Stasi and Stasi enablers deserve to hang.

    Comment by Mike Klepper -

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  83. You hired your own Statsi? That is truly disgusting behavior.

    Comment by Dennis Boylon -

  84. Cuban, during Hitlers reign, he had jews, like Soros and Rm Emanuels dad, ( see the movie inside man) sell out jew, you fit in well with these people. Not sure who came up with this idea, if it was you , stop having ideas, this one will cost you, since I will not go to anymore maverick games, the league has already allot of followers, and any business you are associated with I will scrutinize the hell out of it and report it to the public, and any action you take, that is slightly unseemly like this stupid stunt. You seem to be suggesting you know the CDC rules, that the corrupt Jenkins tried to FORCE on Dallas people, of which he became a felon with his orders, as the cops that arrested Luther, and the idiot judge that sent her to jail, SEE TITLE 18, U.S.C., SECTION 242, however your spies must not be too good, since they are picking on poor small businesses, with you spouting corrupt people rules. You seem to be to CHICKEN to bring out the fact that the CDC Fauci is unbelievably corrupt and bought of by Gates to spread fear, Chaos, and to justify the government/s, to violate constitutional rights. Fauci downplayed Hydroxy Chloroquine, Z packs and Zinc as the cure despite him knowing it was a cure for Covid virus in 2005. When there is a cure, there cannot be a PANDEMIC dummy! Birx is equally corrupt as well, I want to see your hall monitors go out and see your in depth report on Fauci and Birx, and I want to see it in the public, I will bet your chicken S_ _ T ass will to do an in depth report on these frauds!!! Prove me wrong! Fauci is also due to make millions off of the vaccine, which is not required when you have a cure, Lets see you investigate this and help the c common man, not put them down, for not following illegal rules that are not best for the people, see reports from Germany, and Sweden and Belarus, idiot! Our nations economy was destroyed from Fauci, Birx and the adulterer from the Emperial college in England, who committed adultery while violating social distancing, this guy must be your hero! See idf your hall monitors can discern that the Virus is a SCAM, and the last thing anyone wants to be a round is a person wearing a mask for more than 30 minutes due to the bacteria growing in the mask. Next you and your hall monitors seem to have missed the report that states breathing your own CO2 over and over can cause affiliation and can cause a person to pass out, hopefully the can sue you uncle marky, for trying to push illegal orders from corrupt people personally! Like I stated I am betting you are too big of a COWARD to spit on and get all the information available on Fauci, Birx or the adulterer from the Imperial college and report it through the media, which would be of great value for America! Like all cowards and bullies, you will keep running your cowardice mouth and attack the small business and people, because you are a pathetic human!!!

    Comment by Kelly Nelson -

  85. Mark, I do not pretend to know your intent, nor do I pretend to be an “expert” in these matters. I will assume that your intent is completely non-political (yes that may be hard for some to believe), and that you are going for the facts that the “govt.” should be going for.
    What is fact, is that with their unsubstantiated reaction the federal government has killed more than this particular coronavirus (since there are many coronaviruses) ever will. If one can believe the “death count” it is higher than a high-normal flu season. I want to know why they KILLED the economy, spent 4+ Trillion dollars combating something that is nowhere near the top of the list.
    CDC 2017 list
    Number of deaths for leading causes of death:
    Heart disease: 647,457
    Cancer: 599,108
    Accidents (unintentional injuries): 169,936
    Chronic lower respiratory diseases: 160,201
    Stroke (cerebrovascular diseases): 146,383
    Alzheimer’s disease: 121,404
    Diabetes: 83,564
    Influenza and Pneumonia: 55,672
    Nephritis, nephrotic syndrome and nephrosis: 50,633
    Intentional self-harm (suicide): 47,173
    Source: Deaths: Final Data for 2017, table B pdf icon[PDF – 2 MB]

    What could 4 Trillion have done to further Cancer research, cardiac related research, etc? Not that we will ever beat it, and if we do something else will come along.

    With the benefit of hindsight, People concerned should have been cautioned to stay home, as well as susceptible people, people exposed to known cases and those with symptoms. Also, education on hygiene should have been done.

    The only “advice” we get from the CDC every year is to get a Flu Shot, and oh-by-the-way, it only might be partially effective.

    Am I choosing to go to a mass crowd sporting event? No. A movie? No. Restaurants? Yes. Hardware and grocery stores, Absolutely, and have every week since the “lockdown”. Let the people decide where to go and when. Let the businesses decide when to open, how to open, and to see how many customers will participate. Many won’t survive as it is. Nature will decide who is right.

    Humans are trying to beat nature and nature will always win. Oh, and nature doesn’t follow man-made guidelines.

    Best Advice: No panic, no fear, use appropriate hygiene, stay home if symptomatic, or with known exposure, or if you are concerned, otherwise go about your daily lives. Peace.

    Comment by texaskid747 -

  86. Think businesses who deploy thermal imaging technology at their entrances to screen out customers (or employees) with fevers should get distinct signage identifying their investment in approved equipment and training. Suspect customers would be more likely to patronize such establishments.

    Comment by pinochled -

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  89. @ccass357, we wouldn’t want facts so we’ll call people Karen. Facts are counterproductive to the Trump MAGA cult agenda.

    Comment by Resist Trump (@NFMDS) -

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  92. Great to see you are looking at the business community at large & not taking a narrow view of only looking at your own business ventures. Hopefully this info will get the attention of businesses that have been lax in their efforts. I have to give a gold star to you for giving a good breakdown of the data you gathered & not just giving a headline “majority of businesses non compliant”, the complexity of the issues we are all facing cannot be dealt with if we lack details, context & follow up.
    Unfortunately I’m afraid that even if all businesses were 100% compliant our hopes of keeping the infection rate down will come to nought. This is because, as the epidemiologist that my sister, an Emergency room nurse, (God bless her & her coworkers) told her when she asked his opinion on “opening up rules” transmission is not unidirectional, from employees to customers like in food borne illnesses. If customers don’t wear masks & follow social distancing recommendations they are just as likely to pass it to each other as employees would be to them.
    I can only hope that your prominence in the business community will bring a sense of needed leadership to businesses around the country & they will come to realize that they are in the best position to bring these needed measures in to play with not only their staff but their customers also. Because this truly is a matter that impacts the economy & society as a whole the sooner we all come together on the this the sooner the economic & medical suffering we are experiencing will end.

    Thumbs up from a devoted Rockets fan (I had to), Dave

    Comment by sitihpem -

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  94. What exactly are you looking for in testing? Do you plan to test everyone, every day at the door? Testing for immunity will not be proven scientifically any time soon and diagnostic testing to prevent the disease from walking in to your facility would have to be done to every person walking thru that door every single day to accomplish such a feat. Get real. Look at the data and get a grip. Identify the people falling into at-risk groups and keep them safe at home. The rest could take a blood test to identify red flags, such as low vitamin-D which HAS been scientifically proven to effect respiratory disease from carona viruses, hand out masks to employees, improve your indoor air quality and initiate sanitizing protocols. We need to MITIGATE. Not SHUT EVERYTHING DOWN. South Korea and Florida are great examples.

    Comment by Stephen Lindsey -

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  98. You took your ‘Karen’ act to a whole new level. simply unbelievable.
    Gee, how else can you spread panic and more misery? oh.. lets have that guy who owns the Mavericks do a ‘thing’… that’ll reach a different segment of the population! Great Idea!

    Hey Mark.. why don’t you do a blog on the UK results of remdesivir .. it being a big flop and all.. yet early intervention with HCQ was far more promising (shh… don’t tell anyone.. you’ll be banned and mocked) … kind of like reliving the AIDS debacle in the late 80s… who was in charge of that again? oh.. yeah…. same guy …. did the SAME thing with peptide T and AZT..

    Comment by ccass357 (@ccass357) -

  99. The dangers are so far out of proportion to reality. Our main window to understanding is through the media and for suspicious reasons, the main narrative is a widespread loss of life. In reality, only a small percentage of people, primarily with underlying health conditions are affected in any way beyond the normal flu. We had over 40 thousand “normal” deaths from the H1N1 flu last year and there was barely a mention in the new. The real story is the loss of civil liberties being propagated through fear. I will not participate and do not give over my freedom to operate business or personal matters to the F@ckN government authorities.

    Comment by Gieo Pensoneault -

  100. And Ted Cruz flew to Dallas to have his hair cut! Who paid for the flight????

    Comment by Nina Stern -

  101. Pingback: Mark Cuban Says He Hired Secret Shoppers To See How Dallas Businesses Were Reopening: ‘It’s Not Good’ - Google Soovam

  102. Mark,I am very disappointed. You have had my respect for years until now. You sound like AOC…STUPID AND IRRATIONAL…send ‘hit men” to find dirt…looking for negatives instead of positives…sounds political….not cool..I run a small business and make a $5,000,000 payroll so I get both sides…your billionaire status may have skewed your understanding of the middle class

    Comment by Brad Brooks -

  103. Pingback: Mark Cuban's Secret Shopper Study Finds That 96% of Dallas Businesses Don't Comply With Reopening Guidelines | MingleVingle

  104. Pingback: ‘It’s Not Good’ – CBS Dallas / Fort Worth

  105. Pingback: Mark Cuban Says He Hired Secret Shoppers To See How Dallas Businesses Were Reopening: ‘It’s Not Good’ – CBS Dallas / Fort Worth – Saturday Savants

  106. I admit my first reaction was – Mark, don’t be an A$$hole. I love Mark Cuban because I am a huge Maverick fan and he did a lot for them. So it is not like I am just reacting to his wealth. And I see that there is no reference to specific businesses in that report. We don’t need a lot of finger-pointing and creating bad feelings. This study? report? could be helpful in seeing how well we are doing. I think it would be great if we could do this and show that you don’t have to be completely shut down to fight this. MY feeling is that the businesses are trying their best but can’t quite get to ALL the protocols. (individual condiments, contactless payments) Mark thinks we shouldn’t open this soon and I don’t entirely agree with him (partly because of the wealth thing) but it is important to remember that even wealthy people can get it (celebrities, prime ministers). It is possible that the customers are not trying hard enough – masks are for other people’s protection. I just hope that as the days pass we get closer to doing what we should and have a more functioning economy and less cases.

    Comment by Sallie Scherer -

    • actually what i said was that all businesses across the country should be open right now for pickup and delivery because that is what has worked so far and it makes sense to extend it. What i havent been for is partial openings . Most businesses cant afford to take the steps necessary to be open , keep employees and customers safe and only make available 25pct of their capacity.

      Comment by CyberDust ID - Blogmaverick -

  107. Pingback: Mark Cuban sends secret shoppers around Dallas as city reopens | piinions

  108. Absolutely shameful results. Businesses are not taking this seriously, nor I am afraid, are far too many customers. This is nothing more than stupidity (or ignoracne, in a few cases) plus incredible selfishness. Results like this should lead to government officials shutting back down immediately. But of course they won’t. They’re equally selfish.

    Comment by Mike C. Miller (@MikeM1159) -

  109. Pingback: ‘It’s Not Good’ – CBS Dallas / Fort Worth | Prime Patriot

  110. So cower with family in your massive mansion. Pretty simple, really.

    Comment by Dyrwolf (@dyrwolf1) -

  111. What businesses need to ask is: “How do I win the trust of my customers if I am not doing everything I can to protect them for the Corona Virus?”. Your customer’s are asking this simple question: “Are your products/services worth getting infected or dying over?”, “Is your business doing everything within reason to protect them from infection and reduce the likelihood of transmission?” So, it is a simple business issue, with a basic marketing problem. 4 months ago if I told you that if your employees wore face masks, your sales would increase 30%, the next day, your employees would be wearing face masks… Why is this such a difficult question now? If I told you that if your employees and customers don’t wear masks that they are potentially infecting your business. If your business is found to be the source of infection you will likely need to undergo a lockdown of your business, civil litigation risk, or destruction of your brand and reputation? Why would you take the risk? This is not a Harvard Business problem. It is just basic common sense. No Governor, party affiliation, or strong belief is going to make people trust your business. The same thing that helped you build your business is going to help you save it; Customer Trust, Great Employees, and Strong Procedures, the answer is not an economic, political, or medical solution.

    Comment by Credibly Clean (@CleanCredibly) -

  112. @Linda Curtis, in regard to testing, I found this thought provoking article of how that “wheel” has already been invented. https://www.statnews.com/2020/05/08/porn-industry-model-for-reopening-amid-covid19/

    Comment by CatteNappe (@Catte_Nappe) -

  113. Pingback: Mark Cuban’s Secret Shopper Study Finds That 96% of Dallas Businesses Don’t Comply With Reopening Guidelines - recipes-online

  114. Pingback: Mark Cubans Secret Shopper-Studie zeigt, dass 96% der Dallas-Unternehmen die Richtlinien zur Wiedereröffnung nicht einhalten | Makeup Blog

  115. Pingback: Devil’s Advocate- The Bull Case – WorldoutofWhack

  116. So this is what happens when the entertainment elite gets jealous of the power of the political elite. I wonder how many N95 masks could’ve been made if you devoted your employees in a helpful direction?

    Comment by Grant S (@GrantS39230023) -

  117. Pingback: Mark Cuban hired secret shoppers to evaluate reopened Dallas businesses, found ‘dramatic’ noncompliance | CauseACTION

  118. Pandemics naturally cause pandemonium. Measuring degrees of non-compliance with business reopening measures, has its place… alongside measuring degrees of non-compliance with prevention measures in businesses coronavirus impacted more, or less, than others. Because we have far greater control over the human economy than the economy of viruses, business suspension decrees to ‘flatten the curve’ until a vaccine is developed is deadlier and far more costly than ‘immunizing the economy’ to put society ahead of the curve. And, considering the rate and scale of global crises is increasing as humanity expands its grip on the planet, and the universe at large, immunonomics will likely be a key to sustaining progress.
    Profit In Place TV is how I propose we immunize the economy, stop the spread of Covid-19, and reopen biz. A one minute primer: https://docs.google.com/presentation/d/18OJsgN4OBvj97SkwuWUNKWa2tw_I8PgWYz_NasSAMzQ/edit?usp=sharing

    Comment by Claude Rallins -

  119. Hey Mark, thank you for providing these results.

    We’re a startup building software to help businesses set policies and manage safety protocols for all employees and visitors who come to their locations.

    http://www.safeaccess.app

    We’re a team of 9 that formed 7 weeks ago at the beginning of the quarantine and just onboarded our first 3 customers last week. We are still early on in the product-customer iteration cycle and need adoption and feedback from as many customers as possible across restaurant, retail, warehouse/mfg, property and construction. We want to get this out there as fast as possible to help people safely return to the places they love.

    Francois Durham
    Product, SafeAccess
    francoisjd@gmail.com

    Comment by François Justice-Durham -

  120. Pingback: Coronavirus Latest News - Reddit Mark Cuban Hired a Team of Secret Shoppers to Find Out How Businesses Were Opening in Dallas. It’s Not Good. - My Blog

  121. Pingback: Mark Cuban to the rescue: he did a scientific survey to see if businesses complied with mandatory protocols when they reopened - Preston Hollow

  122. Thank you for this insite Mark.
    I am a career Business Analyst and these trends tell me a few things.
    1. Businesses are not slated to recover anytime soon.
    2. When there is a vaccine it will not be offered to general population.

    My analysis stems from these questions:
    How can a business finacially recover with working individuals safety and health compromised? Who will do the needed work if everyone gets sick?

    Lastly, our government would not have taken such a big risk to reopen if they had in place measurements for the entire population to get vaccinated. The intention at this point,
    is to develop antibodies by being exposed.

    That leaves to the imagination how many people will actually perish and what flatten the curve really looks like before businesses can see true gains.

    Just my assumption, I could be wrong.

    Comment by Addie -

  123. Follow the science and math-this is the new norm score card for these businesses and more! Thanks Mark!

    Comment by Bill Conner (@ConnerBill) -

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  125. Thank you for doing this Mark. I look forward to your follow up surveys. Just looking at the responses to the responses, there are a lot of people out there who are still pretty scared. There were two responses that were almost diametrically opposite (Jim Wang and Chris Bridges) and that showed in the thumbs up/thumbs down ratio. There’s about a 10:1 ratio of still afraid to those who are fed up. It truly gives you insight into how emotional people are. Emotion Trumps Logic every time. To prove my point you will see about a 10:1 negative response to this post. This number will change over time because most people want to go along with the crowd. LOL.

    Comment by Brian S. Penn (@bspenn) -

  126. All of the vaccine people are going to lose a lot of money. This thing is fizzling out before our eyes: 370 meat plant workers positive and 100% are asymptomatic (times about 5 plants). 60% of ICE detainees tested are positive with 1 death. .05% death rate for anyone under 70. Study showing death rate from CV19 is no more likely than other death at any age within each gender. The DATA supports that there is simply NO case for a vaccine or a change in lifestyle. This will be looked at as sad blip on the map, and vaccines are ONLY needed for the very old or the most vulnerable. It will be optional for all others, just like the flu.

    Comment by OpenUpNow (@openthecountry) -

  127. Thanks for looking out for us, Mark! #mffl

    Comment by Vinny B -

  128. Paul Hayes, you state, “clearly there are widely divergence opinions of if the aforementioned requirements and recommendations are based in sound science or not, with both extremes of opinion referencing “scientific” data”. Please can you provide links to legitimate scientists with a background in the subject that disagree with these requirements and recommendations? I won’t hold my breath…

    Comment by jerkbeard (@jerkbeard) -

  129. LOL, @deirdresm, if you don’t actually know what “herd immunity” is, stop trying to act like you know what you are talking about. The herd doesn’t just magically gain immunity. Yes, those people all got sick, because you have to have had the virus to now have the antibodies that make you immune.

    Comment by jerkbeard (@jerkbeard) -

  130. BUILD THE WALL!

    Edit: thanks for the gold kind stranger!

    Comment by tyler (@flapjack0123) -

  131. About the “crazy comments” that have been popping here, let me say one thing.

    Some of us have, in the past, referred to a certain group of people as a “dangerous cult”. We’ve said that they were building an ideology of extreme populism (i.e. disdain for anyone perceived as “elites”), outrage addiction, and victim mentality. We’ve, of course, been ridiculed for it, and told that it’s too partisan, that it’s not productive, that we’re the reason they won, etc.

    Well now the not-a-cult team is here calling you a fucking nazi for wanting people to wear face masks. Not quarantining, just MASKS. They’re all over the internet saying 77k fucking deaths directly caused by this are a hoax. AND they’re outside parading their rifles threatening to start an all-out insurrection because states dared take minimal action on a global fucking pandemic.

    Is that enough to make our point? What else is it going to take? Can all the “neutral” people stop being neutral and start joining the other side? It’s not too late yet.

    Comment by wodhao -

  132. Pingback: Mark Cuban Sent Secret Shoppers To Dallas Businesses, Found 96 Percent Not Compliant With Coronavirus Protocol - Latest News Line

  133. Knowledge is the potential for power to wipe out this, in my opinion, deadly ever-mutating virus. Thanks Mark! Hopefully WHO, CDC, FEMA and other health and medical agencies and facilities are paying attention.

    Comment by Raby Maidah-Savage -

  134. Pingback: Mark Cuban Sent Secret Shoppers To Dallas Businesses, Found 96 Percent Not Compliant With Coronavirus Protocol | DietHappyDays.com

  135. Pingback: Știri despre tehnologie și coronavirus și criză - 8 mai 2020 - nwradu blog

  136. Here in Honolulu – prior to the pandemic, restaurants were required to display a state-issued inspection sign on their door that was either: 1) GREEN – pass, 2) YELLOW – warnings issued, or 3) RED – failed inspection. That way, customers and the local news could always know a status of any particular restaurant. Surprise inspections keep restaurants on their toes – as the signs can help or kill business. Something similar would help customers know if a business is following coronavirus compliance guidelines.

    Comment by Ken's Stock Blog -

  137. @cmbridges: “There is now evidence that the mutations are weakening and that this thing could fizzle out like SARS.”

    If “evidence” is your own wishful thinking and nothing based on statistics and science, then yes, you are correct.

    Comment by parkerjh -

  138. Pingback: I Hired a Team of Secret Shoppers to Find Out How Businesses Were Opening in Dallas. It’s Not Good. – Investment Watch - Female Investors Daily

  139. I have a small anecdote about post-COVID-19 migraines, and that is that while they were much worse during my illness, they did get better once my sides (intercostals/serratus anterior) stopped aching, which is when I count my “active” infection as clearing up.

    I read this 2-3 days ago, so I may be a bit off, but my recollection was that SARS antibodies lasted ~20 months and MERS ~34. Also, in the Louisiana correctional institute for women, 192 of 195 women in one dorm apparently tested positive. That implies that there is no number below 100% for herd immunity.

    Comment by Deirdre Saoirse Moen (@deirdresm) -

  140. Hi Mark, a suggestion for a follow up article topic.
    Is there a cut off point where any of these new back to work guidelines go away if death rates and treatment times for different age groups come down below a certain percentage threshold?

    Comment by Alessandro Machi -

  141. Pingback: I Hired a Team of Secret Shoppers to Find Out How Businesses Were Opening in Dallas. It’s Not Good. – Investment Watch | Covid-19 Business Relief Resources

  142. Thank you. And, this is about what we should have expected, I think.

    Comment by Randy Mayeux (@Randy1116) -

  143. It’s amazing to me how many people are likening following safety procedures during a global pandemic to nazi Germany. I mean honestly, you’re comparing having to wear face masks in an effort to SAVE lives to… mass genocide… Cmon people… You can do better than this

    Comment by hubie Brown -

  144. Mark,
    Dallas native here, I first wanted to say thank you for spending your own time and money on this research. Others stand to benefit from it personally and financially, yet you still shared it. That does not go unnoticed.
    For reference of your readers, the protocols are found at:

    Click to access OpenTexas-Report-FINAL.pdf

    There is no ambiguity on what to follow and what not to.I find it more likely that readership/ distribution of this document has been low.

    I also have some information regarding infection rates I can share with you privately, and you are welcome to share publicly, but I don’t know how to safely state publicly, akin to the POTUS’ Lysol statement. But I can reasonably state that viral load is absolutely a factor on mortality, and is also a factor in transmittability. Dallas likely has a decent size population of a special kind of asymptomatic carrier. I’m sure other cities are the same, I’ve not done that research yet.

    My major concern is that this kind of carrier might be able to stand a higher viral load. I am a software developer, not a doctor, but I have high confidence in my research.

    Comment by festercluck -

  145. I used to admire you,I now realize you are just another leftist ,entitled, elitist, POS, who thinks that the population needs to be controlled by elitists and govt, all while trampling on our CONSTITUTIONAL RIGHTS AND FREEDOMS
    Who made you GOD? You and your millions cannot relate to the “average ” , working man/citizen. We need to feed our families, pay our bills….just some sense or getting our lives back. YOU, and your wealthy celeb pals simply CANNOT relate. Evidently, you want a police state….
    “A nation can survive its fools, and even the ambitious. But it cannot survive treason from within. An enemy at the gates is less formidable, for he is known and carries his banner openly. But the traitor moves amongst those within the gate freely, his sly whispers rustling through all the alleys, heard in the very halls of government itself. For the traitor appears not a traitor; he speaks in accents familiar to his victims, and he wears their face and their arguments, he appeals to the baseness that lies deep in the hearts of all men. He rots the soul of a nation, he works secretly and unknown in the night to undermine the pillars of the city, he infects the body politic so that it can no longer resist. A murderer is less to fear. The traitor is the plague.”
    – Cicero

    Comment by John Doepping -

  146. Mark- thank you for this. I don’t live in Dallas, but I am a small business owner. I am giving a lot of thought to what being fully operational in the restaurant business looks like when that time comes. The word I have chosen to focus on is “trust”. Looking at the results of your survey tells me that I am at least somewhat on the right track. When that time comes, trust will matter. Our guests will make their initial choices based on trust built in the past. They will then either give us MORE trust, or LESS, based on the 1st experience they have. We will only get one chance to make a good first impression.

    Doug Bishop
    Pennsylvania
    215-852-1369

    Comment by Doug Bishop -

  147. Nazi Germany totally did not begin with narcs.

    Comment by Cindy Widner (@cwidner) -

  148. A wise man recently addressed how branding will be affected by this whole situation. “If you rushed in, and someone got sick, you were that company..”

    Comment by Astute Search (@AstuteSearch) -

  149. I am not going to spend my money in Texas businesses for a while (with exception of necessities). I won’t be going to salons or restaurants or clothing stores. These business owners don’t care if they endanger the public, they only care about making money. I won’t be giving them any of mine.

    Comment by kellykassidy1 (@kellykassidy1) -

  150. This is sickening. Now we are a country of rat finks. This is how Nazi Germany began with narcs.

    Comment by Bridgit Abita (@Abitagone) -

  151. How about talk about the fact the actual SMALL business was left behind or totally out in the stimulus bills.. Both of them. I keep getting SBA emails saying we are “working” on your request. In the meantime my small business is pretty much dead in the water. Both of them..Its nice you doing the research you are doing but it is not a solution that I can see. This shut down was a joke and seems meant to be a way to eliminate business owners that are not part of the Corporate plan or agenda of BIG business.

    Comment by StrayKat Nick -

  152. You really put your money where your mouth is. Thanks for all that you do, Mark.

    Comment by Jason -

  153. I support your experiment and hope you can improve the next one with some of this input. I’d also like to know your thoughts on mass testing as a way to get us back to work. Though it’s very expensive to make it widely available, being shut down or partially shutdown, is killing the economy and far more expensive and becoming equally dangerous to our health. Trump was his own biggest enemy for wasting the trust of the American people — before COVID and certainly during. This is the biggest blunder. Without trust, we are left without a coherent plan that most people can buy — and we SO want to buy in!

    Now, aren’t we stuck with a massive investment in testing? That’s a question for your opinion, Mark and apologies if this is overly political.

    Comment by Linda Curtis -

  154. Pingback: Mark Cuban: I Hired a Team of Secret Shoppers to Find Out How Businesses Were Opening in Dallas. It’s Not Good.

  155. Mark,

    I hope you will please consider using a local company next time for a project like this. We would love to work with you, this type of project is definitely in our wheelhouse and, as you can imagine, we certainly need the business.

    Dave Agius, Founder and President
    Sentry Marketing/Sentry Insights
    http://www.sentrymarketing.com
    p: 972-987-1696
    e: dave@sentrymarketing.com

    Comment by Dave Agius -

  156. Mr. Bridges should name his friends and relatives that he is willing to sacrifice to his supposed .2-.4%. Perhaps he’s volunteering.

    Comment by RJ Flamingo -

  157. Thank you for having the nerve to care.

    Comment by Lauren Puente -

  158. Interesting data but so much vagueness makes your no.’s almost irrelevant. When govt. mandates protocols some are more likely to be more stupid/meaningless/irrelevant to differing types of business (and again, depending on the business, size and layout of business etc. some protocols are going to be more meaningful than others. While you limited to “retail” and “restaurants” a lot of differing types of companies, locations, size, layout etc. are in that umbrella and under that umbrella some mandates will certainly be more critical/important than others.

    Appreciate you spending your money and time, but a lot more detail required before the no’s are relevant to public safety and the re opening.

    Mike Swyter

    Comment by michael swyter -

  159. Mr. Cuban, your proclivity for research focus usually provides refreshing, ‘new perspective’ information that has changed so many things, going all the way back to referee norms and tendencies in the first years of your NBA ownership. Granted, a valid methodology needs a reference to work from, and the Governor’s office mandatory requirements and voluntary recommendations for business reopening is as probably as sound a basis for that as anything, but overlooks something of significance. As previous comments illustratte, clearly there are widely divergence opinions of if the aforementioned requirements and recommendations are based in sound science or not, with both extremes of opinion referencing “scientific” data, typically without removal of the filter that modeling assumptions or references to societies in other countries not structured like ours entail. Please consider running this same research once more of a consensus has evolved, be it one way or the other. The difference between those results and these will be indicative of the effect of efficacy of strategies that working with consensus brings.

    Comment by Paul Hayes -

  160. Very interesting
    Just driving around I did not see that much traffic at malls or restaurants

    Had no idea the suggested compliance was so poor.

    Thanks for sharing and not making it political

    Ted

    Comment by drtedg -

  161. Your *.png links are broken 🙂

    Comment by doebop (@doebop) -

  162. Hi Mark, I am not sure the business owners understand the rules or maybe dont’t want it. What is it a compliance rule or good practice or a suggestion. Going to the stores in Milwaukee some people are wearing a mask some others not. People are thinking this is some hoax. We need a better way to get the message out. Great report Thanks

    PS I am not able to see the images.

    Comment by Bob Johnson -

  163. It’s actually ironic. The people in a rush to reopen the economy and running out to these businesses are the same people discouraging everyone else from going out to the same businesses.

    So, opening premature and dismissing safety protocols actually diminishes the business they would get if the risk were past or they followed safety protocols that made people comfortable to frequent their establishment.

    Comment by samson25 -

  164. This assumes the essential workers, grocery stores, fast food chains etc. have actually been following any kind of safety protocol all along. I can tell you first hand, they have not been. I’ve seen countless variations of safety protocol. Workers wearing masks, not wearing masks, wearing masks improperly (not covering their nose), wearing gloves, not wearing gloves, not changing gloves between customers, not cleaning surfaces between customers…the list goes on. The number one way to prevent transmission is to maintain your OWN safety protocols. You wear a mask (property), wash your hands, don’t touch your face. People need to take responsibility for their own well being.

    Comment by Becky Currie -

  165. Thank you, Mark. I’m bummed but not surprised that people are mad because this disease inconveniences them, but death is a much bigger inconvenience. Even those who appear asymptomatic can spread the virus to others. Remember: We exist as a society to protect each other, not simply to do whatever the eff we want with our buds.

    Comment by dontchawonder -

  166. Thanks you @MCuban for sharing how quality assurance mystery shopping is an effective tool for businesses to objectively gather data to use as a training tool to improve their operation, or in this specific case, compliancy.

    Comment by i-SPY hospitality (@iSPYHospitality) -

  167. This is the most overblown and ridiculous thing we’ve ever done as a country. The virus by numbers given the widespread asymptotic infection rate is far less deadly and will be in the .2 – .4 percentile death rate. The reason we shutdown society was to not overwhelm the hospital system. We’ve gotten nowhere close to doing that at any point. There is now evidence that the mutations are weakening and that this thing could fizzle out like SARS. We need to now fix the needless wreckage we’ve caused by poor decision making.

    I think what we should be paying attention to now is that we allowed our politicians to make decisions off of flawed models that infringed on our rights, ruined our business and wrecked the economy. We should’ve put young smart data driven people in charge of how to manage the pandemic. We should’ve payed attention to countries like Sweden who have carefully managed this, used real facts and didn’t destroy peoples lives and put massive amounts of fear into them. We could’ve and should now protect our venerable without decimating peoples lives in the process.

    We need to get out (*&*B@#% together as a society and not let power hungry big government politicians ruin lives based flawed data. One day we will look back on this as one of the biggest mistakes America has ever made. I hope we learn our lesson and use REAL data and facts to guide us in the future.

    Comment by Chris Bridges (@cmbridges) -

    • mortality rate is not the only KPI. What is the impairment rate ? What percentage of people with Covid have long term after affects like migraines(one of my employees is now testing negative, but has continuing migraines), bloodclots, kidney problems, respiratory issues, neurological issues, gastronomic issues. All of these are documented symptoms that dont necessarily resolve after testing negative.

      Do we know whether someone can catch it again ? No we dont know that. Do we know the impact of viral load on the intensity of the impact ? No we dont. For all we know viral load makes it worse and an asymptomatic person , who doesnt know they have it but wears a mask could be recirculating the virus and making themselves sicker. Im not saying this is happening Im saying we dont know.

      Which is exactly why we should slow walk this.

      Now if you have data saying otherwise , not mortality , but all the other issues, please share with me

      thx

      Comment by CyberDust ID - Blogmaverick -

  168. Images are not loading. This is very interesting data. I hope businesses take health and safety protocols seriously. This is important for the health and financial well being of our communities.

    Comment by Linda Milano -

  169. @Jim Wang I understand what you are saying but you say that you won’t be going out for a few weeks once Maryland opens up. What are you expecting to see in the next 60 days that would may you go outside? What changes are you expecting to happen? I don’t expect any drastic changes from what we see today, definitely not in the next 2-3 months, so I’m curious what your expectations are.

    I think people are expecting too much. Yes, casualties are going to increase. Not everyone is going to be compliant. We know that already. The virus isn’t going away anytime soon. So should we all stay in the house until October and hope for the best?

    Comment by Alonzo Adams (@AlonzoAdams22) -

  170. Researchers who have studied mask wearing wrote in The Atlantic: “Models show that if 80 percent of people wear masks that are 60 percent effective, easily achievable with cloth, we can get to an effective R0 of less than one. That’s enough to halt the spread of the disease.”

    https://www.theatlantic.com/health/archive/2020/04/dont-wear-mask-yourself/610336/

    Comment by Jeff Metzner (@jmetzner) -

  171. While I’m surprised that there was non-compliance, I think the percentage was much higher than I would’ve expected. But as you think about it more, only the people who think the response was overblown are going to be out the very first weekend restrictions are lifted. Those are the same people who think the various protocols are overblown… so it’s built into the self-selecting population. It’s just sad that people still don’t take this seriously… it’s as if you need a tragedy to touch you for compliance to occur.

    Thank you for doing the research, it’s very illuminating. Whenever Maryland opens up, we won’t be out for at least a couple of weeks.

    Comment by Jim Wang -

  172. Images aren’t loading for me but the verbiage is enough to convey the message. I’m in hospitality as a DMC in Houston and just the perception that the vendors like drivers, valet, staff and servers would make a mask make the clients FEEL more comfortable. And again – the mask is not to prevent your own infection it is to mitigate you from infecting others. It’s not about YOU it’s about the clients and customers.Follow the protocals!

    Comment by Juliana Wathen -

  173. Sounds like Texas needs to think, instead of blindly follow the daily changing ruminations on folly, by the “Fake Blonde Leader with the sagging T***s”.

    Sorry, I know everyone is probably trying to come up with some sort of high tech explanation, and dissect the stats, which are beautiful, and I’m sure telling. But the solution to the problem is pretty simple.

    Step back, take a 30,000 foot look, and wake TF up. Texas needs to think, and then implement the resulting solution that “thinking” yields.

    For example. Stop constantly putting your efforts into Oil. It’s a dead fuel. It died in 1972 with the Buick (tear drop) Riviera.

    Jesus, Ask Mark what (and who) to invest in Texas. Jesus! Come on….

    Comment by BRUCE BAHMANI -

  174. Is it just me, or are the images not loading?

    Comment by richiew13 -

  175. Much of the measures are irrational and illogical – like mask wearing. Extensive research shows mask usage by the general public does NOT reduce infection. In fact if people are wearing cloth masks the risk of infection actually goes up.
    https://californiaglobe.com/section-2/why-im-not-wearing-a-mask/

    Comment by MR - Michael Robertson (@mp3michael) -

  176. Wow, this doesn’t even include data from the Cinco de mayo rush. Disappointed that restaurants are not following protocols, but how can you enforce all the health protocols?

    Comment by Luv Patel (@realluvpatel) -

  177. We are seeing a big demand for a truly non-evasive solution. Coffman Media secured a dealership with the disty.

    Check it out. Works well in a corporate environment or small restaurant.

    https://www.coffmanmedia.com/post/making-safety-protocols-easier-with-speedface

    Tim Ault
    Development Connoisseur

    [cid:image001.jpg@01D52525.96B91FB0]
    6365 Shier Ring Rd., Suite D
    Dublin, OH 43017
    o: 614-389-3456 x: 902

    Comment by tault0723 -

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