Ok newspapers, radio stations and shows, cable networks, any and all entertainment related news shows,
listen up. Im with the PR department of the broadcast network. We all know that the FCC is getting persnickety
(bet you havent used that word in a sentence recently), about nudity and language. Let us first say, we
cant thank them enough.
The environment is perfect for both of us. We want as much media coverage of our programming as we can possibly
get. You need things to cover. So here is the deal. From our end, we are going to create
An Apologevent is where we plan an event that we know we will have to apologize for. The Apologevent will be
designed to entice all the “Im shockedby anything” viewers to call their local stations, their newspapers and
of course Inside Edition, The Insider, etc toremind them of how inappropriate theApologevent was and
howshocked they are.
In exchange for the story we ask that TV outletsstick to the follow guidelines and schedules .
First, you are going to tease the Apologevent in promotions for yourshow. Then you will report thatyou
got calls and emailsabout the Apologevent. Ifyou have extra time to kill, you will have a poll
about the Apologevent on your website and you will report the results. Then you willshow the Apologevent.
Then you will ask some people on camera what they thought of it. Then you will show the Apologevent again. Of
course, we will gladly make the participants available to comment on the Apologevent. Then you will end the coverage
of the Apologevent by saying that our network has officially apologized for the Apologevent. We dont know how it
happened, but we are looking intoit.Then you will add that we are working hard to insure it doesnt
Then you will be required to do a followup story the next day. The story behind the Apologevent. We will provide
you with whatever video and access that you need.
Then 5 days later, or the following Monday, whichever comes first, you will do the aftermath story. This one
is completely up to you. If we can help with any of our other celebrities to comment on how it turned out to be no
big deal, we are glad to.
Of course , we promise not to do this too often. Even we at the network cant get away with this more than 1x
My goodness. Canwe (and you “we’s know exactly who we are) get any more hypocritical
We create media standards thatprobably 1 pct of the population can actually live up to. I dont know
anyone who has melted or exploded from saying or hearing a curse word. In my group of friends I know fewer who have
never cursed or honestly think they will never curse again. Heck, I mean hell, even curse words from when I was a kid
arent curse words on TV anymore. You can say Hell all you want. When i was a kid, it was H-E-Double Hockey Sticks or
out comes the soap. Damn was very, very naughty and disrespectful. Not any more.
Whats even crazier and more hypocritical is that we can usea derivative of any curse word
and not have a problem at all. Frickin’… Go for it. F’in. No F’in way.. No problem. You are
full of Shinola. Let er rip. FUBAR…Make em figure out what it means. My fave is MOFO…Acronyms are a blast
Of course you can also say “He used the F word” or “The S word slipped in an interview”. Its kind of a protected
and accepted abbreviation. No one has to explain what either means to anyone over 10. Its ok to conjure
about 250 ways to make someone think exactly what we want them to think without saying what the FCC and other
watchdogs say we arent allowed to say ! Which leads to the very deep question:
If someone makes you think a curse word in your mind without physically saying a curse word, did
either one of you curse ?
How long will it take for a college to come up with a class about that.
You can also conjure up almost naked images. Show a woman from behind. Her head and a naked back only.Hair
down to cover the suit tied behind her neck. Untie the back so it hangs down. Slide over to give usa glimpse
ofher from the side. You know what happens next? We all will pretend that she is naked.
We know she isnt . Doesnt matter. If you show a woman who is pretend naked at the wrong time on tv, it creates a
firestorm. The media goes nuts. Thanks once again to the FCC. Isnt the FCC wonderful ?Everyone reports that a
network showed a woman pretend naked when we were expecting to see football.We have an Apologevent. Just
what networks love to drive publicity. Its a dream come true.
But what about all the kids that saw the woman pretend naked ? Of course they had no idea that this
was so big a deal until we told them. Which made them all go on the internet and download pictures of the pretend
Not understanding what the big deal was, they realized they have to share all of this with their friends. Kids
love to talk about meaningless things their parents make a big deal over.
The kids have a problem.Their friends will consider them lame if they send pretend naked video., so they
find a real naked image and combine it with the fake naked and now they are cool.
Why do we let the FCC be so hypocritical. Isthere some secret National Association of Broadcasters lobby
asking them to do it because they know the fines they pay or might pay are minisculerelative to the value
of advertising, marketing and promotionthey get from an Apologevent ?
Or is it that we as a nation like to think we are more sophisticated than say the Canadians. In Canada real
naked on TV is ok. In Canada curse words on TV arent so bad. In the US, fake naked is bad, fake
cursewords are ok.
What makesthis funny is that asa country we LOVEthe bizarreness of it all. We listen
toHoward Stern to seejust how he is going to get around all the restrictions on potty, flatulence and
sexual humor. We listen and watch conservative commentators to see just how indignant they are
going to pretend to be about the fake naked and curse words. Whats more fun then to listen to Bill O Reilly or Rush
Limbaugh to hear how many different ways they can restate the unforgiveable cursewords using fake
cursewors.laughing at the fact they are making us think of the curseword in our head.
How excited in anticipation do we get wondering what Jay Leno, David Letterman, Jimmy Kimmel, Conan OBrien, Carson
Daly , The Craig Kilborn Show, Dennis Miller and John McEnroe will do every night to make fun of the fake naked or
We tune into all the Tabloid shows like Inside Edition to crack up over how many times they show the fake naked
and replay thecursewords, with beeps on the audio. We all know that beeped audio is ok because we can
lipread the real curseword easily since we have heard the fake curseword version so many times in other reports.
These shows are the best because they askcelebrities what they think about fake naked and cursewords, and we
get to hear big time celebs use fake cursewords to replace thereal cursewords.
Then we buy Star, People and US Magazines because we know one of them will have uncovered pictures of the fake
naked that proves it was fake, or a picture of them uttering the cursewords, hopefully with a hand gesture to go with
it.If we are really lucky, one of them has found a picture , unearthed by a close friend, of the
first time the person used thecurseword and the friend talking about how they were young , stupid and drunk at
the time.If the magazine really hits the big time and happens to uncover a picture ofwhen they were
first fake naked, or heaven forbid real naked (but with the real parts blurred to make it fake naked) and not
yeta celebrity, then the friend who unearthed the picture will comment about how they were young, stupid, drunk
and also poor at the time.
Isntthis all fun !
Some celebs are really smart. They make themselves available for commentary about the fake naked or
cursewordsand then put out hints that they too might someday do fake naked or real cursewords. This alerts the
media to follow them all the time , just in case they do fake naked or utter real cursewords at a time they can catch
them on video.
This would mean the celeb has created an Apologevent and the whole cycle starts again to play out unless a bigger
celebrity creates an Apologevent and bumps the lesser celeb from the airwaves
How much is an Apologevent of fake naked or cursewords worth ? A whole lot of marketing worth a whole lot of
Thanks FCC. You are a wonderful marketing partner