My Marketing Advice to Professional Athletes

There are right and wrong ways to market yourself as an athlete. To become a successful brand you have to do any number of thousands of different things to reach a level that leads to marketing and off court/field success.

On the flipside, all it takes is one mistake to bring it all crashing down. I have noticed a trend that is creeping through the NBA that truly disturbs me. It disturbs me because its the equivalent of burning 100 dollar bills. That is how debilitating to any hopes a player may have of making money through endorsements.

In the spirit of partnership as an NBA owner, I am asking the commissioner to extend the dress code to exclude the…

The Dreaded FroHawk

Friends don’t let friends wear the FroHawk. If you are a soon to be pro athlete and are considering hiring an agent. Just do the “FroHa Search”. If they have any clients with Fro Hawks, pick a different agent.

18 thoughts on “My Marketing Advice to Professional Athletes”

Ed Hardy shirts

Comment by hrewj - April 9, 2009 at 2:02 am

Ban the FroHawk and you might get more viewers! No, seriously.. not a good look.

Comment by LifePath Unlimited - March 26, 2009 at 2:53 am

“It disturbs me because its the equivalent of burning 100 dollar bills” Really 100 dollar ?

Comment by su deposu - February 18, 2009 at 7:29 pm

Yeah… the FroHawk should only be busted out on special occasions…
It’s like an up-do for dudes! Save it for the big game.
It is pretty badass though!!! Works on Mr. T fo’ sho! Looks tough!

Comment by Missy - January 15, 2009 at 2:08 pm

I couldn’t agree more with you on the Frohawk thing. Amare Stoudemire
from the Phoenix Suns had one for a while there and was relieved to
see him get rid of it!

Comment by Home Based Business - January 14, 2009 at 3:34 pm

Better watch yourself or Mr. T’s gonna come’n get’chu

Comment by reviews - January 11, 2009 at 4:32 pm

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super scary pic

where the hell did you find it 😀

Comment by kokito - December 23, 2008 at 2:12 pm

Hi Mark,

I read about you a long time ago (how you travelled from Nerd-dom,
built your physique, lost the glasses & and then sold your company
for millions). And I was a Rocky fan too, but Clubber Lang has been
watching over me too..

Regards,
Deepak

Comment by Deepak Murthy - December 22, 2008 at 12:27 pm

Frankie from Lawnside here. Hey Mark. Why dont make it harder to comment on your f’ng blog. lol Anywhos. I thought it was great to see some humor for a change. We have enough long faces and shit to worry about in the recent months. Someone would have to have been on another planet to not know whats going on in a general sense anyway. I have another tip for the ” pros” Try not to shoot yourself in the dick when you re out with your homies trying to be cool. That will def keep you off the Wheaties box for a while. Thanks for the thoughts.

Comment by firshizzle - December 16, 2008 at 9:57 pm

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Dear Mr. Cuban,

I’m trying to get into the field of Professional Athlete Representation (i.e. “Agent”), and I have a dilemna. I’m about to sign a client, but he’s got a reverse mohawk. On top of that, he has a ponytail from the end of each row.

Fans say he creeps them out. I think he’s no worse than Dennis Rodman in his heyday. Please advise.

Comment by elmondohummus - December 15, 2008 at 11:38 am

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